Marketing Analyst

BY
Udacity

Learn and master the foundational data skills that are used in the field of Marketing and to become a Marketing Analyst.

Lavel

Beginner

Mode

Online

Duration

3 Months

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Learning efforts 5 Hours Per Week

Course overview

Marketing Analysis is a fast growing field that enables you to analyse data to find more attractive marketing opportunities. It is a process that is used in various industries and is not limited to any particular field. The Marketing Analyst Nanodegree Program by Udacity has been designed for those who want to learn marketing analysis using tools like Google Analytics. 

The Udacity Marketing Analyst Nanodegree Program covers topics like analysing data and building models using Excel, Data Studio and also creating informative data visualizations with Tableau. The course will give an introduction to the fundamentals of data and marketing analysis. 

In addition, the Marketing Analyst nanodegree program incorporates real-world projects to guide students in skill-building through practical knowledge and examples. Project reviewers will give personalised feedback to students after project submission. Udacity also guides after the course completion and helps candidates secure good positions in decent companies by assisting them to build impressive Resumes and career counselling. 

The highlights

  • Real-World Projects
  • Project Reviews and feedback
  • Technical mentor support
  • Interview preparations
  • Career Coaching Sessions
  • Flexible Learning
  • Resume Services
  • LinkedIn Profile Review

Program offerings

  • Flexible learning
  • Real-world projects
  • Feedback.

Course and certificate fees

The fee for Marketing Analyst is summarized as follows:

ParticularsAmount in INR
Annual Fee

₹20,500

Monthly fee - pay as you go

₹9,225/month

certificate availability

Yes

certificate providing authority

Udacity

Who it is for

The Udacity Marketing Analyst course caters to individuals who wish to enter the field of marketing and data analysis as these are essential skills for the growth of any organisation. 

Eligibility criteria

There are no prerequisites for the Udacity Marketing Analyst Nanodegree Program. Anyone who wishes to learn more about marketing techniques can join the course. Candidates should need to have basic computer skills and knowledge of the English language to understand the curriculum. 

Certificate Qualifying Details

In order to get the certificate of Marketing Analyst certification course, candidates need to submit the project for review, based on which they will receive the certificate.

What you will learn

Tableau knowledge Knowledge of google analytics

Upon completion of the Marketing Analytics Course by Udacity, you will have: 

  • Proficiency in using tools and services like Google Analytics to analyse different kinds of data
  • In-depth knowledge of collecting and distributing marketing data by using different metrics
  • Ability to use software tools like Tableau that help you analyze and visualize data quickly and more efficiently
  • Fluency in the application of design and visualization principles for creating impactful data visualizations and build data dashboards
  • Skills to interpret and analyse data and to be able to tell a story with it

The syllabus

Introduction to Data Analysis

  • Descriptive Statistics
  • Manipulate Data
  • Spreadsheets
  • Visualize Data
Projects
  • Interpreting a Data Visualization
  • Analyzing Survey Data

Data Visualization

  • Introduction to Data Visualization
  • Design
  • Data Visualizations in Tableau
  • Making Dashboards & Stories in Tableau
Projects
  • Storytelling using Data
  • Building Data Dashboards

Google Analytics

  • Introduction to Google Analytics
  • Advanced Displays, Filtering and Segmentation
  • Acquisition, Conversion, Ecommerce, & Attribution
  • Dashboards, Custom Reports, Alerts
Projects
  • Advanced Displays, Views and Segments
  • Navigating, Reports and Dashboards

Marketing Analytics

  • Introduction to Marketing Analytics
  • Metrics That Matter
  • Analyzing Marketing Data
  • Macro Digital Analysis
Projects
  • Crafting an Analytic Brief
  • Creating a Campaign Report

Admission details

For applying to the Marketing Analyst Course by Udacity, follow these steps:

Step 1. Visit the official page.

Step 2. Now, locate the “Enroll Now” button, and you will get the option of a free trial.

Step 3. You can sign up with your Google or Facebook account.

Step 4. Make the payment and download the transaction receipt. 

How it helps

Marketing analysis is a process that provides vital information about an industry or market through different marketing variables. It helps in determining the supply and demand relationship for a specific service or product. Therefore, Marketing Analysis helps in better decision making for companies in many fields. The Marketing Analyst Nanodegree Program by Udacity is a well-crafted course designed for those who wish to master the skills and techniques essential to becoming a Marketing Analyst. 

The Udacity Marketing Analyst Course delves deep into the world of data analysis and teaches students how to interpret and manipulate data to predict future outcomes and make better decisions.

The curriculum of this nanodegree program by Udacity is designed in the most practical way to ensure maximum learning for students. After every module, students have to submit projects and will receive personalised feedback based on their performance. Udacity also provides facilities such as custom study plans as well as progress trackers that can help candidates learn to the best of their abilities. 

Instructors

Mr Brad Batesole

Mr Brad Batesole
Marketing Executive
Freelancer

Mr Josh Bernhard
Data Scientist
Freelancer

Ms Dana Sheahen
Content Developer
Freelancer

M.E /M.Tech.

Mr Mat Leonard
Instructor
Freelancer

Ph.D

Ms Anke Audenaert

Ms Anke Audenaert
Professor
Facebook

FAQs

What job profiles are available to me after the completion of Marketing Analyst certification course ?

This course is not meant to train you for any specific job but instead, help you attain individual skills that are desirable in multiple fields as well as upskill yourself to support progress in your existing domain.

What is the admission criteria for the marketing Analyst course?

The Udacity Marketing Analyst Programme is a Nanodegree program where all applicants, regardless of their prior experience and background, are accepted. You simply have to enrol in the program through our website and pay the respective course fee. 

How does the course of Marketing Analyst by Udacity provide practical learning to the students?

The Udacity Marketing Analyst Course requires the students to do multiple projects throughout the course, which will be reviewed by the Udacity reviewing Network. If the students fail to pass in the projects, then they will have to resubmit them. 

What is the duration of the course?

Udacity estimates the course duration to be three months (working 5 hours per week), but students who fail to complete the course in that period can continue learning through monthly payments. 

What Software/Hardware is required for this course?

The students simply need access to a computer or any other device along with an internet connection for this course. They will also need to have a Gmail account to use the service of Google Analytics. 

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