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Digital Marketing Certification Training
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekends
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Course overview
The Digital Marketing Certification Training course by Edureka will help you master the different facets of digital media to use them for effective marketing. You will learn skills like SEO, Keyword Planning, Google Analytics, Email Marketing, Search Engine Marketing (SEM), Affiliate Marketing, and Social Media Marketing (SMM). The training is designed to give you a strategic understanding and expertise in the digital marketing domain.
This Digital Marketing Certification Training course is tailored to meet the needs of freshers and professionals. You will understand the impact of digital marketing on brand and sales. This Digital Marketing Certification online Training will familiarise you with the best practices in Digital Marketing, and the tools and techniques used to facilitate business growth. Furthermore, the programme also covers budgeting, planning, reporting, and tracking innovative mechanisms for digital marketing and its benefits over traditional marketing methods.
The Digital Marketing Certification Training programme comprises instructor-led live classes, to ensure continuous communication with the learners. The course will allow students to develop digital marketing strategies for B2B and B2C products through real-life case studies. On successful completion of this course, Edureka will award you the ‘Digital Marketing Professional’ certificate.
The highlights
- 30 hours of instructor-led online classes
- 24x7 online support
- Practical assignments
- Real-life case studies
- Digital Marketing Professional certificate by Edureka
- Forum for knowledge sharing
- Peer interaction
Program offerings
- 24x7 expert support
- Instructor-led training
- Lifetime access to lms
- Course completion certificate
Course and certificate fees
Fees information
₹ 17,995 ₹19,995 (Inclusive of GST)
The total fee for the Digital Marketing Certification Training programme by Edureka consists of the course fee and GST. In addition, you can avail flexible discounts on the course price. Furthermore, you have the option of making the payment either in lump-sum or no-cost EMIs.
Digital Marketing Certification Training Course Fee Structure
Training Option | Fee |
Instructor-Led Online Training | Rs. 19,995 (plus GST) |
*No Cost EMI Starts at Rs. 6,665/month
certificate availability
Yes
certificate providing authority
Edureka
Who it is for
The Digital Marketing Certification Training course is ideal for professionals planning to to leverage digital media for increasing revenue and sales. Managers at the middle and senior level can get help through this course to build the brand and grow sales. Common profiles include:
- Marketing managers
- Managers
- Freshers
Eligibility criteria
Prerequisites
To ensure a smooth learning process in the Digital Marketing Certification Training online course, basic knowledge of marketing and familiarity in working on the internet are beneficial but not mandatory.
Certificate Qualifying Details
To achieve the Digital Marketing Certification from Edureka, you will have to attend all the live online sessions. You will be working on a certification project at the end of the programme. Based on your performance in the project, a panel of industry experts will award you the ‘Digital Marketing Professional’ certificate, along with a grade.
What you will learn
Understanding of seo
Knowledge of google analytics
Digital marketing skills
Once you finish the Digital Marketing Certification Training course at Edureka, you will be adept in:
- Various features of Digital Marketing and how to make an effective marketing plan
- The logic behind Search Engine Optimization (SEO) and driving traffic to your website through effective Keyword planning
- Driving organic traffic to a website and using the webmaster tool to help On-Page SEO
- Becoming familiar with using social media for driving organic traffic to a website
- Learn to use social media for getting paid traffic
- Use paid advertising for increasing the visibility of your website
- Identify the opportunities for improving sales through email marketing
- Understanding the use of affiliate marketing techniques for increasing the traffic on your website
- The basics of Google Analytics and how it can impact your website
- Utilise Google Analytics to set up goals and track performance
- Use funnels and analytics for maximising your revenue
The syllabus
Introduction to Digital Marketing
Topics
Hands-On/Demo
- Create a Customer Persona
SEO 1: Keyword Planning and On-Page Optimization
Topics
- Importance of search digital
- Sources of traffic to your site
- Product discovery and how search engines work
- What is SEO?
- Keywords planning and best practices
- Keyword research tools
- On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)
Hands-On/Demo
- SEO – Keyword Planning
SEO 2: Off-Page Optimization
Topics
- What is Off-page SEO?
- Off-site Link Building techniques
- Google Search Console and Bing Webmaster Tool to improve off-page optimization
- SEOptimer tool to track keyword rankings and link building outreach
- Website design best practices for SEO
Hands-On/Demo
- MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer
Search Engine Marketing: Google Ads
Topics
- Introduction to Google Search Ads
- Sources for paid traffic
- Creating ads in Google Ads
- Display advertising
- Creating and managing your ad campaign
Hands-On/Demo
- Google Ads
Email Marketing
Topics
- Introduction to email marketing
- Email marketing cycle
- Building email list
- Creating a lead magnet
- Setting up a squeeze page
- Tackling spam
- Effective content strategies
- Tips to improve conversion
Hands-On/Demo
- MailChimp
Affiliate Marketing(Self-Paced)
Topics
- Introduction to Affiliate marketing
- How Affiliate Marketing Works
- Major Affiliate Marketing channels
- How to set up and run Affiliate Marketing as a merchant/affiliate
Hands-On/Demo
- Amazon Associates
Social Media Marketing 1: Facebook and Instagram
Topics
- Introduction to Facebook and Instagram
- Creating a business profile on Facebook and Instagram
- Best Practices for organic marketing on Facebook and Instagram
- Creating paid ad campaigns on Facebook and Instagram
Hands-On/Demo
- Facebook Ads Manager
Social Media Marketing 2: YouTube
Topics
- Introduction to YouTube
- Creating a channel on YouTube
- Best practices for YouTube channel
- Different types of videos
- Creating paid ad campaigns on YouTube
- YouTube ad formats
Hands-On/Demo
- YouTube Ads
Social Media Marketing 2: Twitter and LinkedIn
Topics
- Introduction to Twitter and LinkedIn
- Creating profiles on Twitter and LinkedIn
- Best Practices for Twitter and LinkedIn
- Creating paid ad campaigns on Twitter and LinkedIn
Hands-On/Demo
- Twitter and LinkedIn Ads
Mastering Google Analytics 1
Topics
- Introduction to Google Analytics
- Using Google Analytics to understand visitor behavior
- Introduction to Landing Pages
- Using Unbounce to create an effective landing page
- Conversions and Goals
- Ecommerce Analytics
- Multichannel Funnels
- Tracking website performance using Google Analytics
- Tracking form submissions and clicks using events
- Optimizing the overall campaign performance
Hands-On/Demo
- Google Analytics
Mastering Google Analytics 2
Topics
- Introduction to Enhanced Ecommerce in Google Analytics
- Learning from your competitors
- Using tools for competitive analysis
Hands-On/Demo
- Google Analytics
Creating an Integrated Digital Marketing Campaign (Self-Paced)
Topics
- Importance of integrated digital marketing campaigns
- Challenges in integrated digital marketing
- Integrated digital marketing strategies
- Examples of integrated digital marketing campaigns
Hands-On
- Creating an integrated digital marketing campaign
Admission details
To enrol in the Digital Marketing Certification Training by Edureka, follow the steps below:
Step 1 – Open https://www.edureka.co/.
Step 2 – Locate the “Digital Marketing Certification Online Training” course using the search bar on the page.
Step 3 – Now, a new page will load with all the relevant information about this course. This page will have an “enrol now” button. To proceed with the process, click on it.
Step 4 – You will see a small form on the screen where you need to share the contact information. Enter the details correctly and carry on.
Step 5 - Now select any batch that suits your needs. You can also skip the process.
Step 6 – Now, select a suitable payment mode and proceed. Make the payment by entering all details correctly and make sure to save this receipt.
Filling the form
The enrolment process for the Digital Marketing Certification Online Training programme is quite simple; you only have to fill a learner’s details form on the official website of Edureka.
The form requires contact details. Enter the right information as it will be used for future communication by Edureka. Then, you can proceed to make the fee payment for successful application submission.
How it helps
The Digital Marketing Certification Training course will make you a digital marketing wizard. This course covers all the necessary concepts and techniques that are required for designing and developing a successful digital media campaign. According to Mondo, the demand for digital marketers is growing by 38 percent every year, and this course will open many lucrative opportunities for you. Furthermore, the Digital Marketing Certification Online Training by Edureka will ensure that your company stays ahead of the marketing competition.
FAQs
What skills are imperative for the digital marketing certification training program?
To make a lasting-career in digital marketing, you should have strong analytical and management skills, advanced social media knowledge, understanding of customer experience and high enthusiasm for marketing.
Is there a promising career in digital marketing online certification program ?
The rapid growth in the use of digital media for marketing has simultaneously increased the demand for digital marketing professionals. This has made digital marketing the hottest skill in the market. Learning these skills assures you of a long and successful career ahead.
What are the prominent trends in digital marketing?
Digital marketing trends are fast-moving and continually developing. Currently, SEO, video, voice search, AI technology, and interactive content are among the most prominent trends.
Is digital marketing certification training a profitable business to start?
Yes, digital marketing is highly demanded in the market. It can be profitable even on a small-scale.
What technical skills will I learn from this Digital Marketing Certification Training program?
The Digital Marketing Certification Training by Edureka will train you in technical skills like Google Analytics, SEO, handling traffic, Email marketing, and Affiliate marketing.
Do I need any prior experience to learn digital marketing?
No, digital marketing tools and techniques can be easily learnt by freshers. If you are enthusiastic about digital marketing and looking to make a career in it, you can take the Digital Marketing Certification Training program.
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