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Advanced Pay Per Click (PPC) Certification Training
BY
Simplilearn
The Advanced Pay Per Click (PPC) Certification course is a training program that helps you become an expert in running ...Read more
Online
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekends
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Course overview
In the Advanced Pay Per Click (PPC) Certification Training course, candidates will learn in detail about Pay-Per-Click, display advertising, conversion optimisation, and web analytics to create and manage paid marketing campaigns effectively.
The Advanced Pay Per Click (PPC) Certification course also includes an in-depth study of various PPC marketing methods such as bidding methods, performance management, ranking algorithms, lead generation improvement, ad platforms, and search engine marketing essential to create campaigns with measurable ROIs.
This Advanced Pay Per Click (PPC) online Certification program is designed for participants to learn as per their preferred speed, they can choose the self-paced model. For corporates, there is a separate option to train employees on how to run PPC campaigns more effectively.
Moreover, the Advanced Pay Per Click (PPC) online Certification Training program will turn the learners into industry-ready professionals of paid marketing by providing hands-on training in several paid marketing campaigns.
The highlights
- A total of 126 live demos of tools such as Google Analytics, Google Ads, etc.
- Candidates will work on five industry-based projects
- The course is aligned to the Ads Certification exams from Google and Bing.
- Learn to use Google Analytics, and conversion tracking
- A comprehensive study of display marketing, content marketing and remarketing.
Program offerings
- Self-paced learning
- Corporate training
- Blended learning
- Hands-on learning
- 24x7 learner assistance and support
- Online classes
Course and certificate fees
certificate availability
Yes
certificate providing authority
Simplilearn
Who it is for
The Advanced Pay Per Click (PPC) Certification Training course is recommended for professionals who are interested in the paid digital marketing industry. Some common profiles include –
- Marketing Managers
- Digital Marketing Executives
- Marketing Professionals
- Sales Professionals
- Business and Communications Graduates
- Entrepreneurs
- Business Owners
Eligibility criteria
There are no prerequisites for admission to this course. However, a basic understanding of Digital Marketing can be helpful for a smooth learning experience.
What you will learn
Digital marketing skills
Keyword research skill
Once you have completed the Advanced Pay Per Click (PPC) Certification Training course by Simplilearn successfully, you will be proficient in skills such as –
- Learn how to recognise the mental process and intent of the user behind a given search query
- Understand the different stages of process a consumer goes through before making a purchase
- Learn how to organize the list of keywords you’ve generated for running ads and how to match the ads to the user’s search queries
- Learn how to find the popular terms that users are searching on the search engines so that you can create ads around those terms
- Learn how to use advanced features provided by the platform for running ads and Google Analytics.
- Learn how to test whether an ad is running optimally and whether it shows the specified extensions
- Learn how to target users based on the language of the query
- Learn how to specify the reach of an ad.
- Learn about the network of websites that a platform can show display ads on
- Learn how to choose the right bidding strategy to maximise benefits.
- Learn how to organize several ad groups within a paid marketing campaign
- Learn how to measure and report click-through rate and ROI of ads.
The syllabus
Lesson 01
Lesson 02
- Buying Funnel
Lesson 03
- Understanding Keyword Organization
Lesson 04
- Keyword Match Types
Lesson 05
- Negative Keywords and Managing Search Terms
Lesson 06
- Keyword Research
Lesson 07
- Creating Compelling Ads
Lesson 08
- Advanced Ad Features
Lesson 09
- Ad Testing
Lesson 10
- Ad Extensions
Lesson 11
- Campaign Types Budget and Reach
Lesson 12
- Location and Language Targeting
Lesson 13
- Introduction to Audience Types
Lesson 14
- How to Segment Data and Create Lists
Lesson 15
- Using the Audience Lists to Reach Customers
Lesson 16
- Introduction to the Display Network
Lesson 17
- Display Targeting Options
Lesson 18
- Display Ad Formats
Lesson 19
- Setting And Measuring Goals
Lesson 20
- Bidding and Attribution
Lesson 21
- Reporting and Testing
Lesson 22
- Ad group organization
Lesson 23
- Campaign Organization
Lesson 24
- Working with Multiple Accounts
Lesson 25
- Introduction to Quality Score
Lesson 26
- Working with Quality Score
Lesson 27
- Quality Score Diagnosis and Pivot Tables
Lesson 28
- Setting Up Your PPC Strategy
Lesson 29
- Creating Your Account
Lesson 30
- Managing Your Account
Lesson 31
- Shopping and Video Campaigns
Lesson 32
- Automation and Other Tools
Admission details
Filling the form
To apply for Advanced Pay Per Click (PPC) Certification Training course by Simplilearn, you can follow the steps below.
Step 1 - To register, click on the link https://www.simplilearn.com/digital-marketing/pay-per-click-ppc-certification-training
Step 2 - Click on ‘Enroll Now’ button on top of the page and a new page will appear
Step 3 - Apply coupon, if you have; else click on the ‘Proceed’ button
Step 4 - Fill the details such as name, email, and contact number and click on proceed button
Step 5 - Pay the fee. Don’t forget to save the transaction receipt for future reference
Evaluation process
To receive the advanced Advanced Pay Per Click (PPC) certificate, you must complete PPC Foundations, Display Advertising, Advanced PPC, and Advanced Content Marketing Advanced Website Conversion Rate Optimization programs. In addition, you need to clear the Advanced PPC simulation exam with at least 60% marks to become a certified PPC professional.
How it helps
Upon the successful completion of the Advanced Pay Per Click (PPC) Certification Training course online, the candidate can explore job opportunities in the Digital Marketing industry. You will be skilled to run effective PPC campaigns to meet the revenue goals.
After the certification course, you can work as a Paid Search Manager, PPC Specialist, and PPC Advertising Analyst. An average PPC professional can earn up to Rs. 10.05 lakhs per annum. Besides, several top companies like Amazon, Replicon, Skillsoft, and many more always have a high demand for certified PPC professionals.
FAQs
What are the prerequisites for the Advanced Pay Per Click (PPC) Certification course?
There are no prerequisites for the Advanced Pay Per Click (PPC) Certification course but a basic understanding of digital marketing is recommended.
How can I become a certified PPC professional?
You must complete PPC Foundations, Advanced PPC, Display Advertising, Advanced Content Marketing and Advanced Website Conversion Rate Optimization. You must also clear the Advanced PPC simulation exam with at least 60% and receive the Advanced PPC project certificate.
What is the Advanced Pay Per Click (PPC) Certification course?
The Advanced Pay Per Click (PPC) Certification course is an OMCP approved course that teaches in detail about various aspects of PPC including but not limited to bidding methods, performance management, lead generation improvement.
What is the salary of a PPC professional?
The salary of a PPC professional will depend upon your job profile and the company you work for. The average salary for a PPC Specialist in India usually ranges between Rs. 3,95,000 to Rs. 18,85,000 per annum.
How long is the Advanced Pay Per Click (PPC) certificate valid for?
The Advanced Pay Per Click (PPC) certificate has lifetime validity.
How many attempts can I take to pass the Advanced Pay Per Click (PPC) certification exam?
You can only attempt the Advanced Pay Per Click (PPC) exam once.
Will I receive the Advanced Pay Per Click (PPC) certificate once I complete the training course?
You will receive the Advanced Pay Per Click (PPC) certificate after completing the course and passing the PPC simulation exam with at least 60% marks.
What are the responsibilities of a PPC specialist?
The responsibilities of a PPC specialist include creating and launching PPC campaigns, forming PPC bidding strategies, tracking KPIs, measuring and reporting ad performance.
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