Performance Marketing Bootcamp - Google Ads

BY
upGrad

Gain an industry-relevant skill set from experts to create paid campaigns via Google ads with the help of the Performance Marketing Bootcamp - Google Ads course

Mode

Online

Duration

8 Weeks

Fees

₹ 35000

Inclusive of GST

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekends
Learning efforts 10-12 Hours Per Week

Course overview

The Performance Marketing Bootcamp - Google Ads certification course is an 8-week intensive online programme designed to equip beginners with the essential skills and knowledge in performance marketing using Google Ads. The course is led by industry experts and offers more than 40 hours of live learning sessions. The course also includes case study discussions, and personalized feedback to ensure a comprehensive understanding of Google Ads.

In Performance Marketing Bootcamp - Google Ads certification by upGrad, participants will learn about paid advertising, ad auctions, campaign setup, budgeting, and effective ad writing. The curriculum also covers keyword research, ad extensions, and conversion tracking. Furthermore, participants will explore the Google Display Network and YouTube video campaigns.

This Performance Marketing Bootcamp - Google Ads training is ideal for individuals interested in pursuing a career in digital marketing or performance marketing. Upon completion, learners will receive a recognized completion certificate and gain access to upGrad's extensive alumni community, enhancing their networking opportunities in the industry.

The highlights

  • Online Format
  • 8 Weeks of Course
  • Hands-On Project
  • 40+ Hours of Live Learning
  • Offered by upGrad
  • upGrad Alumni Benefits

Program offerings

  • Weekly doubt clearing sessions
  • 5+ case study discussions
  • 5+ playbooks and templates
  • Peer networking with potential digital marketers
  • Personalized feedback sessions

Course and certificate fees

Fees information
₹ 35,000  (Inclusive of GST)

Performance Marketing Bootcamp - Google Ads certification fees can be paid only in online mode. There is an option of EMI also if the candidate is not in a condition to pay the full fees. A down payment of Rs. 10,000 has to be paid prior to the commencement of the course. The fees include all additional taxes.

Performance Marketing Bootcamp - Google Ads  Fee

Mode of Enrolment

Fee

Total Fee

Rs. 35,000

certificate availability

Yes

certificate providing authority

upGrad

Who it is for

Eligibility criteria

Certification Qualifying Details 

You need to complete all the modules to earn a certification.

What you will learn

After completing the Performance Marketing Bootcamp - Google Ads certification syllabus, candidates will master the art of creating and managing successful paid advertising campaigns on Google Ads, ensuring maximum reach and visibility. Learners will learn how to optimise ad campaigns for better performance, including improving ad ranks and quality scores. Participants will become proficient at conducting effective keyword research to target the right audience and enhance ad relevancy.

The syllabus

Preparatory Content

  • Fundamentals of Search Engine Marketing

Introduction to Paid Advertising & Google Ads

  • Paid Advertising
  • Paid vs Organic Reach
  • Understanding Search Theory - The Psychology of Search
  • Google Ads - Ad Auctions, Ad Ranks
  • Demystifying Quality Score, Key Metrics
  • Structure of Google Ads, Managing Multiple Accounts Easily

Types of Campaigns and Campaign Setup

  • Understanding Different Types of Campaigns Based on Objectives
  • Setting up a Campaign on Google Ads
  • Cold/Warm/Hot Traffic Campaign Strategies
  • Bidding Strategies
  • Budgeting

Consumer Funnel and Keyword Research

  • Understanding the Consumer Funnel
  • Keywords and Types of Keywords - Phrase Match, Broad Match, Negative Keywords, etc..
  • Conducting Keyword Research via Keyword Research Tools
  • Finding Keyword Ideas
  • Using Advanced Organizational Techniques

Writing Ads and Creating Landing Pages

  • Writing Effective Ads - Call to Action, Touching the Emotional Core, Developing USPs
  • Ad Extensions - Types and Features
  • Copyrights and IPR
  • Everything About Destination URLs
  • Psychology to Increase Conversion Rates
  • Best Practices for Landing Page

GDN and Youtube Campaigns

  • Google Display Network - What is it, When to Use it, Ad Formats
  • Display Targeting and Retargeting Methods, Using User Intent and Interest for Targeting
  • YouTube Video Campaigns - Campaign Setup
  • Ad Formats: In-Stream, Video Discovery Ads, Bumper Ads, etc.
  • Bidding and Budgeting, etc.

Remarketing, Conversion Tracking, ROI Calculations and Analytics

  • Ad Reports - Extracting Actionable Information
  • Remarketing Strategies and Implementation
  • Different Types of Conversions in Google Ads
  • Tracking Conversions
  • Tracking Codes and Generating Codes
  • Attribution Models, ROI and ROAS Calculation

Admission details

To register for the Performance Marketing Bootcamp - Google Ads online course, follow these straightforward steps:

Step 1. Visit the given link: https://www.upgrad.com/performance-marketing-ppc-program/. 

Step 2. Click on the "Apply Now" button.

Step 3. Enter your phone number or email address.

Step 4. Complete the application form.

Step 5. Click on the "Reserve a Seat" button.

Step 6. Proceed with providing the required payment and billing details to complete the registration process.


Filling the form

In the application form, applicants are required to enter personal details such as their name, date of birth, email address, phone number, city, and gender. Additionally, there is an option to include a referral code if applicable. 

How it helps

Performance Marketing Bootcamp - Google Ads certification benefits the candidates with a recognized certificate, validating their skills and enhancing their resume. The course opens doors to exciting career opportunities in the digital marketing domain, with 5 out of 6 learners experiencing positive career growth. With the help of this course, candidates can join upGrad's extensive alumni community and get access to 5+ playbooks, and stay updated with the latest industry trends.

FAQs

What is the duration of the Performance Marketing Bootcamp - Google Ads online course?

This is an 8-week programme, comprising 6 core weeks and 2 weeks of preparation.

Is prior experience in digital marketing required to join the boot camp?

No, the boot camp is designed for beginners, and no prior experience in digital marketing is necessary.

How many hours per week should I dedicate to the Performance Marketing Bootcamp - Google Ads online programme?

It is recommended to allocate 10-12 hours per week for live learning sessions, case study discussions, and hands-on projects.

Is there any networking opportunity with industry experts?

Yes, participants will have peer networking opportunities with potential digital marketers, creating a valuable professional network.

What kind of certificate will I receive after completing the boot camp?

Upon successful completion, participants will receive a recognized certificate from upGrad, validating their skills in performance marketing with Google Ads.

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books