PG Program in Data Science and Business Analytics

Great Learning

Online

12 Months

₹ 295000

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study, Campus Based/Physical Classroom

                                    Mode of Delivery
                                    Video and Text Based

                                    Frequency of Classes
                                    Weekends

Foundation Courses

Module 1 - Python for Data Science

Python Programming Fundamentals
Data Manipulation and Analysis with NumPy and Pandas
Data Visualization with Seaborn and Matplotlib
Exploratory Data Analysis
Data Preprocessing

Module 2 - Inferential Statistics

Introduction to Probability
Probability Distributions (Binomial Distribution, Normal Distribution, Uniform Distribution)
Sampling
Central Limit Theorem
Point Estimation and Confidence Intervals
Introduction to Hypothesis Testing (Null and Alternative hypothesis, p-value, One-tailed and Two-tailed Tests)
Common Statistical Tests (z-test, t-test, Chi-square Test of Independence, ANOVA)

Analytics Techniques

Module 1 - Predictive Modeling

Introduction to learning from data
Simple and Multiple Linear Regression
Regression Metrics
Linear Regression Assumptions
Statistical Inferences from Linear Regression

Module 2 - Machine Learning - 1

Introduction to Logistic Regression
Statistical Inferences from Logistic Regression
Classification Threshold in Logistic Regression
Classification Metrics
Bayes Rule
Naive Bayes Algorithm
Distance Metrics
KNN Algorithm
Introduction to Decision Tree
Impurity Measures
Pruning
Regression Trees

Module 3 - Machine Learning - 2

Decision Trees
Random Forests
Bagging
Boosting (AdaBoost, Gradient Boosting, XGBoost)
K-fold Cross Validation
Oversampling and Undersampling
Regularization
Data Leakage
Hyperparameter Tuning
GridSearchCV and RandomizedSearchCV

Module 4 - Unsupervised Learning

K-means Clustering
Hierarchical Clustering
Introduction to Dimensionality Reduction
PCA

Module 5 - Introduction to SQL

Introduction to Databases and SQL
Fetching data in SQL
Filtering data in SQL
SQL In-Built Functions (Numeric, Date, String)
Aggregating data in SQL
Joins
Window Functions
Subqueries
Normalization

Module 6 - Time Series Forecasting

Components of Time Series
Naive Forecasting Methods
Exponential Smoothening
Stationarity
ARIMA, SARIMA

Module 7 - Data Visualization using Tableau

Dimensions, Measures, Data Types
Calculations and Filtering
Different Visualizations
Parameters
Sets and Blends
Creating Interactive Dashboards
Storyboarding

Domain Applications of Analytics

Module 1 - Marketing and Retail Analytics

Marketing Terminologies
RFM Analysis
Cluster Analysis
Churn Rate Prediction
Market Basket Analysis
Customer Lifetime Value (CLV) Model

Module 2 - Financial and Risk Analytics

Introduction to Credit Risk
Credit Risk Modelling
PD Model - Altzman's and Discriminant Function
Commercial Credit Risk
Corporate Credit Risk
Introduction to Market Risk
Returns and Risk
Market Risk Optimization

Capstone

Additional Modules: Learn at your Own Pace

Introduction to Data Science

The Fascinating History of Data Science
Transforming Industries through Data Science
The Math and Stats underlying the technology
Navigating the Data Science Lifecycle

Web and Social Media Analytics

Introduction to Digital Data and Consumer Behaviour
Google Trends
Google Ads
Google Analytics
Evolution of Social Media Analytics
Social Media Analytics
Text Mining and Sentiment Analysis

Supply Chain and Logistics Analytics

Forecasting Models
Inventory Management and Classification
Monte Carlo Simulation
Supply Chain Network Optimization
Supply Chain Management Strategy

Generative AI

ChatGPT and Generative AI - Overview
ChatGPT - Applications and Business
Breaking Down ChatGPT
Limitations and Beyond ChatGPT
Generative AI Demonstrations

Introduction to Model Deployment

Introduction to Model Deployment
Model Serialization - Pickling
Batch Mode and Flask
Docker
Kubernetes

Introduction to R

Overview of R
Data Types and Structures
Loading and Manipulating Data
Summarizing Data
Visualization in R

Marketing and CRM

Core Concepts of Marketing
Marketing as a Strategic Component
Customer Value Creation in Marketing
Segmentation, Targeting, and Positioning Strategies
Marketing Metrics and Analysis

Business Finance

Fundamentals of Finance and Value Creation
Introduction to Financial Statements
Financial Statements Analysis
Planning and Analyzing Operational Data
Accounting Measurement Practices for Stakeholder Analysis

Optimization Techniques

Understanding Decision-Making in Organizations
Application of Linear Programming
Exploring Integer and Mixed-Integer Programming
Introduction to Goal Programming
Real-life Optimization Problem-solving Strategies

Getting started with Git

Introduction to Version Control with Git
Repository Management and Versioning
Branching and Merging Strategies
Collaboration Techniques with Git
Streamlining Development Workflow with Git

Career Assistance: Resume building & Mock Interviews

PG Certificate from UT Austin and Great Lakes

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Programme fees	Rs. 2,95,000 + GST
EMI	Rs. 7,319/month

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PG Program in Data Science and Business Analytics

Online

12 Months

₹ 295000

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The syllabus

Foundation Courses

Module 1 - Python for Data Science

Module 2 - Inferential Statistics

Analytics Techniques

Module 1 - Predictive Modeling

Module 2 - Machine Learning - 1

Module 3 - Machine Learning - 2

Module 4 - Unsupervised Learning

Module 5 - Introduction to SQL

Module 6 - Time Series Forecasting

Module 7 - Data Visualization using Tableau

Domain Applications of Analytics

Module 1 - Marketing and Retail Analytics

Module 2 - Financial and Risk Analytics

Capstone

Additional Modules: Learn at your Own Pace

Introduction to Data Science

Web and Social Media Analytics

Supply Chain and Logistics Analytics

Generative AI

Introduction to Model Deployment

Introduction to R

Marketing and CRM

Business Finance

Optimization Techniques

Getting started with Git

Career Assistance: Resume building & Mock Interviews

PG Certificate from UT Austin and Great Lakes

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