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    Digital Marketing Masters Program

    BY
    Edupristine

    Brochure Enquire
    Mode

    Online

    Duration

    19 Weeks

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based

    Course and certificate fees

    certificate availability

    Yes

    certificate providing authority

    Edupristine

    The syllabus

    Overview of Digital Marketing

    Website Creation and Audit

    Website Planning and it's usage in marketing mix

    Search Engine Optimization (SEO) - On - Page

    Search Engine Optimization (SEO) - Off - Page SEO (Including Black Linking)

    Search Engine Optimization (SEO) - Local SEO & Google My Business Listing

    Blogging and it's SEO Benefits

    Technical SEO - CDN and Cashe

    Google search Console - Webmaster and Website Audit

    Real Time Analytics and Mouse Tracking using Heatmap

    Content Marketing

    Mobile marketing and Optimization

    Mobile First Strategy VS Desktop First Strategy

    Accelarated Mobile Pages (AMP) and it's importance

    Native Mobile App VS Web App (Progressive & Responsive)

    App Store Optimization (ASO) and Performance Tracking

    Search Engine Marketing - Pay Per Click

    • Search Advertising
    • Display Advertising
    • Video Advertising
    • Shopping (Product Listing) Advertising
    • Universal App Ads

    A/B Testing and Monitoring

    Remarketing Strategies and Campaigns

    Campaign Performance Evaluation

    Over The Top Marketing (OTT)

    YouTube Channel Management & Video Ads

    Facebook Marketing

    Instagram Marketing

    Linkedin Marketing

    Twitter Marketing

    Quora Marketing

    Social Media Management Tools

    Online Reputation Management

    Email Marketing and Lead Generation

    Marketing Automation

    Affiliate Marketing

    Funnel Marketing and Growth Hacking

    Web Analytics - Google Analytics

    Conversion Rate Optimization (CRO)

    Digital Library

    Facebook bot Marketing with Mobile Monkey
    Media Planning and Buying
    Influencer Marketing
    Google Tag Manager (GTM)
    Advance Optimization of Facebook Business Page
    YouTube Channel management, It's SEO and Monetization
    Web Monitization and google Ad Sense
    Web Monitization using Double Click for Publisher (DFP) by Google
    Graphic Design for Marketers
    Linkedin Personal Profile Optimization
    WordPress Website Development and Ecommerce Management

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