Principles of Marketing

BY
Saylor Academy via eSkill India

Mode

Online

Duration

31 Hours

Fees

Free

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course and certificate fees

Type of course

Free

certificate availability

Yes

certificate providing authority

Saylor Academy

The syllabus

Unit 1: The Definition and Principles of Marketing

Unit 2: Segmenting, Targeting, and Positioning

Unit 3: Customers and Marketing Research

Unit 4: Life Cycles, Offers, Supply Chains, and Pricing

Unit 5: Distribution and Promotion

Unit 6: Launching a Marketing Campaign

Unit 7: Social Media Marketing

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