Certified Financial Services Marketing Professional

BY
Vskills

Enrol to the Certified Financial Services Marketing Professional programme to become a skilled professional of finance services marketing.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The Certified Financial Services Marketing Professional programme makes candidates ready for the marketing of financial services jobs. 

This programme evaluates candidates in different fields of service delivery process management, financial management models and analysis, service marketing implementation including knowledge of customer behaviour, marketing and designing of service systems, risk and returns evaluation, effectiveness and efficiency of service, expertise and financial management and analysis techniques.

This Certified Financial Services Marketing Professional programme is planned and taught in a way that the candidates gain access to all the skills, tactics and knowledge required for marketing the financial services. 

The curriculum of this programme is designed according to the latest industry trends. This certification can find jobs in MNCs, banks, Private Equity (PE) firms, insurance companies and financial marketing departments of various companies.

Companies specialising in the marketing of financial services always require professional specialists in financial services marketing with skills. For their financial services marketing departments, a variety of insurance companies, banks, private companies, public companies and others require financial services. So, without a doubt, it is clear that the Certified Financial Services Marketing Professional programme will be very useful for candidates.

The highlights

  • 100 percent online programme
  • Learning under a flexible schedule 
  • Self-paced learning
  • The certificate will be provided by VSkills

Program offerings

  • Online learning
  • Practice exercises study material
  • Hard copy material
  • E learning

Course and certificate fees

Fees information
₹ 3,499
  • The fee for the Certified Financial Services Marketing Professional programme is Rs. 3,499.

Fee details of the Certified Financial Services Marketing Professional programme

Particulars

Amount

Programme fee

Rs. 3,499

certificate availability

Yes

certificate providing authority

Vskills

Eligibility criteria

Certification Qualifying Details

Candidates will receive access to e-learning and a hard copy of the study material after registration. After learning, candidates can take the test anytime, anywhere. Exams will be conducted every month. Applicants will be qualified to be certified by securing 50 percent marks in the exam. 

What you will learn

Financial knowledge

After completing the Certified Financial Services Marketing Professional programme candidates will have insights into these;

  • Candidates will learn about products for service, customers and markets, Service Marketing Elements, Managing the distribution process of the service, Service Marketing Implementation, Models of financial management & Their implementation, Assessing asset & liability costs and returns, and more.

The syllabus

Understanding Service Phenomenon

  • Introduction
  • Service Industry - Growth and Current Condition
  • How are goods different from services?

Role of Services in Economy

  • International Scenario
  • Indian Scenario

Service Characterstics and Marketing Implications

  • Marketing Implications for Services

Knowledge of Buyers

  • Decision Making Roles
  • Classification of Buyers
  • Consumer Decision Making
  • Factors Influencing Buyer’s Behavior
  • Consumer Evaluation of Services
  • Post-Purchase Behavior

Marketing Mix in Service

  • Seven P’s of Marketing Services

Differentiation Strategies

  • Managing Differentiation
  • Differentiation V/s Positioning

Demand Management And Productivity

  • Concept of Productivity
  • Strategies of Productivity

Service Quality

  • Managing Quality
  • Service Quality Model of Gronroos
  • Measuring Service Quality

Service Strategies

  • Revisiting the Marketing Process
  • Market Planning in Services
  • Critical Success Factors in Service Marketing
  • Customer Orientation in Marketing
  • Customer Relations in Marketing

Role of Financial Institutions & Services

  • Introduction
  • Role of Financial Institutions
  • Financial Services
  • Indian Financial Market

Financial Management Models

  • Introduction

Risks & Returns of Assets and Liabilities of Financial Institutions

  • Introduction
  • Classification of Assets
  • Restructuring / Rescheduling of Loans

Fund analysis and Interest rate analysis

  • Introduction
  • Norms relating to Prime Lending Rates (PLR)
  • Project appraisal under Inflationary Condition
  • Guidelines for Determining PLR
  • Relationship between Inflation and interest Rates

Financial Management of Commercial Banks

  • Characteristics of a Bank
  • Major Functions of Commercial Bank
  • Sources of Funds
  • Application of Funds
  • Investment Policy of Commercial Banks
  • Asset Structure of Commercial Banks
  • Monetary Policy in India by RBI
  • Insurance

Financial Management of Development Banks

  • Introduction
  • Features of Term Loans
  • Procedure of Appraisal of Term Loan Proposals by Development Bank
  • Capital Adequacy and Capital Planning

Financial Planning and Financial Institutions

  • Industrial Finance Corporation of India (I.F.C.I.)
  • Industrial Credit & Investment Corporation of India Ltd (I.C.I.C.I.)
  • Industrial Development Bank of India (I.D.B.I.)
  • Mutual Funds

International Aspect of Financial Institutions

  • Sources of International Financing
  • Development Banks and Financial Institutions
  • Export Import Bank in India
  • Factoring Companies
  • Global Financial Markets
  • Offshore Banking
  • Export Import Bank of India

Admission details


Filling the form

Candidates are advised to follow these steps for applying to the Certified Financial Services Marketing Professional programme.

Step 1: Go to the programme webpage.

Step 2: Click on the “Buy Now” button to buy the programme.

Step 3: Candidates have to log in/ sign up firstly then proceed to the payment session.

Step 4: Candidates can choose Net Banking, Credit Card, or Debit Card for paying the fee.

Evaluation process

Vskills conduct the exam for certification every month. Candidates can take the exam according to their schedule of time. The exam will be conducted online so it can be taken from anywhere. 

The 60 minutes exam consists of 50 multiple choice questions each carrying one mark. To get qualified for certification candidates must score a minimum 25 mark (50 percent). 

How it helps

Candidates will be having so many benefits from this Certified Financial Services Marketing Professional programme. Candidates will be taught with industry-relevant skills and they will be industry ready after successful completion. 

Vskills avail their students with many benefits. There are many companies accessing these websites. So this will be helpful for job finding. Vskills have connections with MNCs, corporates, and placement agencies. They will be sharing certified candidates' CVs so that they could find jobs very easily. Very effective and helpful placement assistance will be provided by Vskills to their candidates.

Their many companies including multinational companies and banks require well-skilled professionals in financial services marketing. Bajaj Finance, ICICI Bank, Angel Broking, HDFC Bank, Tata Capital, and Motilal Oswal are some examples of companies who hire financial services, marketing professionals. In short, this Certified Financial Services Marketing Professional programme will be making candidates achieve what they want in their career.

FAQs

What type of certification is provided by Vskills?

The Certification provided by Vskills is a technical ability examination that is administered to ensure that an individual is eligible to do a job. It evidences that the applicant has the skills required for jobs.

What are the requisites of this programme?

There is no minimum qualification for this programme. Students, employees, teachers, employers, entrepreneurs, businessmen, housewives, and even retired professionals can register for this programme.

How is this certification going to be beneficial for me?

Candidates will gain skills that are required in the field to succeed. So that they can achieve their career goals.

How do I pay the fee?

The fee can be paid either by credit card, debit card, or net banking.

What is the exam schedule?

Exams will be conducted every month by Vskills. Candidates are allowed to take the test from anywhere at any time. It’s all their decision.

How will the exam be conducted?

This will be an online test. There will be 50 MCQs. Total marks will be 50 and 25 marks are enough to pass.

Is the certificate valid forever?

Vskills provides a lifetime valid certificate to the candidates.

How many certification exams can be taken by one person?

Candidates can take more than one certification exam at a time.

Is there any refund policy?

There is no refund available under any circumstances.

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