Certified Search Engine Marketing Professional

BY
Vskills

Set new boundaries as a pro search engine marketing person by enrolling in Certified Search Engine Marketing Professional by VSkills.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The world is turning more and more digital and even the way of shopping for merchandise has undergone a huge shift and taken a turn to the internet. In such cases, companies across the world have also made great changes to advertise their goods on the internet. Search engines play a huge role in this purpose.

Certified Search Engine Marketing Professional course by VSkills teaches the candidates everything that the company would require from them in the Search Engine Marketing campaigning domain. It also teaches the applicants advertising techniques across various digital marketing platforms. 

The contents of the course have been expertly designed so that each and every one of the candidates could clear their doubts easily and have the materials through which they could prepare for the course and qualify for the certification exam. The candidates will learn greatly about the topics most relevant to this industry like Search Engine Optimization and its aspects which in turn will help them safely land a job in the industry.

The highlights

  • Government certification
  • Lifetime access to e-learning material
  • Forever certification validity
  • Online exam
  • VSkills certified tag

Program offerings

  • Online exams
  • Learning material
  • Tutorials
  • Sample question paper
  • Practice tests

Course and certificate fees

Fees information
₹ 3,499
certificate availability

Yes

certificate providing authority

Vskills

Who it is for

Candidates looking for employment in this industry, people wanting to improve their CV, enthusiasts of the sector, students, and professionals of the domain are the ones who will benefit most from the course.

Eligibility criteria

Only those candidates will be eligible for the certificate who have finished the Video-based course by Digital Vidya.

Certification Qualifying Details

For candidates to be eligible for appearing in the certification exam, they must have first completed the video-based course by Digital Vidya.

The certification exam will be conducted on an online platform and will have a duration of one hour. It will have a total of 50 marks and candidates must score at least half of it to qualify. There will not be any negative marking scheme.

What you will learn

Seo skills Digital marketing skills

Once the programme has been completed, the candidates will have a strong grasp on the following concepts.

  • Applicants will first understand how the Google Search engine works.
  • Then, they will learn about Pay Per Click and its functions.
  • After that, candidates will learn to strategize PPC campaigns and learn the techniques behind the market analysis.  
  • Ad writing techniques and campaign management will be important contents of their course.
  • Candidates will be provided with key insights about effective landing pages and Bid Management plans.
  • Deciphering user technology will also have great value in their curriculum.
  • Affiliate and mobile marketing will be last in their valuable syllabus.

The syllabus

Search Engine Marketing Overview

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

Pay Per Click Overview

  • PPC Definition & how it function
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview Understanding

Strategizing PPC Campaigns

  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non overlapping Ad Groups

Market Analysis

  • Understanding industry key drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting

Ad Writing Techniques

  • Compelling ads that increase click through rates (CTR) lower costs
  • Understanding, Analyzing & Improving - Relevance & Quality score
  • Improve conversion rates Targeted ads & relevant landing pages
  • Ad Preview tool
  • Best Practices like using features such as reviews, +1 button etc

Campaign Management

  • Overview of the tools
  • Understanding advance functionality

Bid management Plan

  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features CPA bidding, position preference etc

Effective Landing Pages

  • Importance of UI/UX design
  • Call to Action

Performance Tracking

  • Set campaign objectives & goals
  • Define Performance metrics
  • Monitor PPC activity with Google Analytics

Decipher User Technology

  • Understand & connect with the user
  • Benefit from search behavior of prospective customer

Reporting and Analysis

  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action

Testing

  • Multivariate Testing
  • A/B split Testing

SEM Management

  • Remarketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure view through conversions

Affiliate marketing

  • Advertiser
  • Publisher
  • Consumer

Mobile Marketing

  • Introduction
  • Mobile Advertising
  • Understanding the market

Admission details

The process begins when the candidates have registered themselves on the website and went ahead with this programme. After that, VSkills provides the candidates with the learning material and when the candidates have finished preparing for it they can give the exam and if they qualify, they will be rewarded with the certificate. 


Filling the form

When the candidates have decided that they will take admission into the course, they will have to go through with the following mentioned procedure.

Step 1: Candidates are required to visit the official webpage of the course.

https://www.vskills.in/certification/digital-media/certified-search-engine-marketing-professional

Step 2: Candidates will have to look for and click the icon saying Buy Now.

 Step 3: Applicants will then be required to register on the website for access.

Step 4: After they have done that, they will need to login and choose the programme of their liking.

Step 5: Applicants will then choose the method of their fee payment.

Step 6: Lastly, they will have to pay for the programme.

Evaluation process

The final exam that qualifies the candidates for the certificate will have a duration of one hour and will not hold any negative marking scheme. It will be conducted online and will have a total of 50 marks. To qualify for the certificate, candidates must score a minimum of 25 marks.

How it helps

Search Engine Marketing is the demand of the time by most companies so the number of opportunities it provides along with the aspects of it is quite vast. A certificate in Search Engine Marketing is deemed to go a long way for the candidates. 

It allows the candidates to excel in the industry and open up to new boundaries, challenges as well as new chances. It puts them in a different light than the crowd and puts on display each of their potential skills. It is also great for candidates who are looking to gain advances in their careers.

FAQs

What is the eligibility criteria for the course?

For candidates to be eligible to appear in the certification exam, they must first complete the video-based course by Digital Vidya.

How does the programme work?

The programme starts off with candidates registering on the website and choosing the course they want to take part in. They will then receive the content material for the programme and prepare for the exam. When they pass the exam, they will receive the certificate.

What are the specialities of the course?

The course offers a certification that is not only valid for life but is also government-backed. The course provides lifelong e-learning access to the candidates with the VSkills certified tag on MonsterIndia.com and Shine.com.

What does the course offer that will help the candidates for preparation?

Candidates will receive preparation for the exam through practice tests, tutorials, and sample question papers. There will also be a video-based course by Digital Vidya.

How will the exam be conducted?

The exam will be held on an online platform. The duration of the exam will be one hour long. To qualify for the certificate, candidates must first pass the exam with at least a 50% score in the test.

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books