Certified Merchandiser

BY
Vskills

Get in-depth knowledge in the field of merchandising and certificate issued by the Government of India with Certified Merchandiser Programme.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Today the certified merchandisers are highly demanded by companies working in the retail and merchandising sector. The course Certified Merchandiser by Vskills will test the candidates based on the industry requirements for merchandising of retail outlets and covers a wide range of topics that fall under merchandising being fashion merchandising, colour theory, visual merchandising, consumer behaviour, design principles, pricing, distribution, packaging, import and export, market segmentation, vendor management, product lifecycle, and fashion forecasting.

Due to high demand for certified merchandisers in the markets candidates with a certificate in this course will be able to bag better and high package jobs, and the existing employees will have an added advantage to enhance their career and grow in their organisation. And graduates looking to learn a new skill will be able to create a strong CV when looking for job opportunities.

Certified Merchandiser will ensure that the candidates certified this course will learn the necessary skills to perform the day-to-day tasks in companies working in retail and merchandising sectors in an efficient manner and ensures the candidates are industry-ready.

The highlights

  • Certification by the Government of India
  • Industry approved and valued certification
  • Online tests for practice
  • Online Exam – anytime and anywhere
  • 10 hours of online e-learning
  • Vskills certification tag on MonsterIndia.com
  • Vskills certification tag on Shine.com

Program offerings

  • Study material
  • E-learning
  • Practice tests

Course and certificate fees

Fees information
₹ 3,499

The fee details for this course are given below:

  • The course is for Rs. 3,499.
  • The course fee may change without any prior notice the candidates can refer to http://www.vskills.in for the updated information.

Fee details for Certified Merchandiser

Head 

Amount

Total Fees

Rs. 3,499/- (Excluding tax) 

certificate availability

Yes

certificate providing authority

Vskills

Who it is for

Certified Merchandiser course is for anyone:

  • Looking to start their career in Merchandising and Retail Sector
  • Who wants an added skill in merchandising 
  • Current employees looking to learn a new skill to enhance their career growth

Eligibility criteria

Certification Qualifying Details

Candidates are required to give an online test of 50 Marks. They need to achieve a minimum of 25 marks out of 50 in it to pass it and thereafter get the certification of completion.

What you will learn

Merchandising skills

On completion of this course the candidates will learn the following:

  • Will be introduced to fashion merchandising and the department of merchandising
  • Learn about the fashion industry and how to fashion forecast, and fast fashion
  • Will learn visual merchandising where they’ll learn how to design the interior of the retail stories
  • Learn about consumer behaviour, and pricing and packaging

The syllabus

Introduction to Merchandising

  • What is Merchandising?
  • Role of Merchandiser
  • Merchandising Process
  • Product Life Cycle
  • Retail Formats
  • Retail Strategies

Product Development

  • Concept Development
  • Product Design
  • Product Sourcing
  • Product Testing
  • Product Launch
  • Product Life Cycle Management
  • Sustainability in Product Development

Buying and Planning

  • Demand Forecasting
  • Order Placement
  • Inventory Management
  • Merchandise Budgeting
  • Open-to-Buy Management
  • Retail Pricing Strategies
  • Retail Financial Planning

Visual Merchandising

  • What is Visual Merchandising?
  • Design Elements
  • Principles of Design
  • Color Theory
  • Retail Store Design
  • Store Layouts
  • Product Placement
  • Customer Flow
  • Props
  • Fixtures and Display Cases
  • Signs and Signage
  • Window Displays
  • Product Grouping
  • Retail Events
  • Visual Merchandising Technology

Retail Mathematics

  • Retail Calculations
  • Inventory Management
  • Sales Forecasting
  • Budgeting and Financial Planning
  • Retail Performance Metrics

Consumer Behavior

  • Consumer Psychology
  • Consumer Attitudes and Perceptions
  • Consumer Motivation
  • Consumer Decision Making Process
  • Consumer Demographics and Lifestyle
  • Consumer Trends and Trends Analysis
  • Customer Segmentation

Sales and Marketing

  • Marketing Strategy
  • Sales Promotion
  • Advertising
  • Public Relations
  • Direct Marketing
  • Trade Marketing
  • Customer Relationship Management (CRM)

Retail Technology

  • Point of Sale (POS) Systems
  • Customer Relationship Management (CRM) Systems
  • E-Commerce
  • Marketing Automation
  • Retail Analytics
  • Mobile Retail Technology

Trends and Forecasting

  • Market Research
  • Trend Analysis
  • Consumer Insights
  • Retail Forecasting
  • Market Segmentation
  • Competitive Analysis

Admission details


Filling the form

The candidates who want to register online can do it with having to fill any application form by following the below given steps:

Step 1: Participants need to check the programme website URL https://www.vskills.in/certification/management/merchandiser-certification and click on the ‘Buy Now’ option.

Step 2: First-time candidates will have to register themselves on the website and the ones with an account and just login.

Step 3:  After registering they can continue to pay the fee using either a Credit/ Debit card or through Net Banking.

Step 4: Go ahead and confirm order for the course.

How it helps

Jobs in the merchandising and retail field are exciting. Being certified in this course will help the candidates to get better job opportunities, as both private and public companies are looking for merchandising professionals for their retail and merchandising segments.

Certified Merchandiser certification course will cover areas under merchandising of retail stories. The certification will cover a wide range of areas in fashion merchandising, consumer behaviour, colour theory, pricing, visual merchandising, market segmentation, design principles, packaging, vendor management, distribution, and import and export.

The candidates taking up this course will also have access to the practice tests that are available on the Vskills website which will help them practice on the given topics and perform better in the exam and complete the course and get certified by the Government of India, this certificate is valued and approved by the merchandising and retail industry. Certified Merchandiser ensures the candidates are trained for the industry and carry out the tasks efficiently.

Top companies in the industry such as Titan, Reliance Retail, Anchor, Levi Strauss, Big Bazaar, Marks and Spencer, and Tribhovandas – TBZ are looking to employ certified merchandisers.

FAQs

What is studied in this course?

This course covers various topics under merchandising such as merchandising in retail stores, consumer behaviour, fashion merchandising, design principles, visual merchandising, colour theory, market segmentation, pricing, vendor management, packaging, distribution, import and export.

How will I benefit from this course?

This Vskills course will help the candidates in enhancing their careers and increase their skills in the area of merchandising.

Who is this course for?

This course is for those who want to be skilled in the field of merchandising and for those candidates looking for a job in this field and candidates currently working in this field who want to have an added advantage.

How long is the course for?

Certified Merchandiser is a self-paced learning course with no defined duration of completion but the candidates should take the exam within a year of buying the course.

What are the study materials provided by Vskills?

The candidates will get accessed to online contents and a hard copy of the study materials.

How often are the exams conducted?

Vskills course exams are conducted on a monthly basis on their website.

Will this program help me in finding better job opportunities?

Yes, this course will help the candidates find jobs in the retail and merchandising sector and the demand for certified merchandisers is high in the market.

What companies are looking for merchandising professionals?

MNCs in the retail and merchandising sector like Big Bazaar, Anchor, Titan, Levi Strauss, Reliance Retail, Marks and Spencer, and Tribhovandas – TBZ are looking for these professionals.

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