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Enquire- Defining Marketing for the 21st Century
- Core Concepts in Marketing
- Marketing Environment
- Company Orientation towards Market Place
- The Holistic Marketing Concept
- Difference between Sales & Marketing
Certified Marketing Manager
BY
Vskills
Learn the strategies of marketing management and leverage market opportunities by enrolling in the Certified Marketing ...Read more
Online
₹ 3499
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Master the fundamental concepts and strategies of marketing management with the Vskills Certified Marketing Manager course. Students will learn how to develop marketing plans, capture marketing insights, and assess the opportunities in the market. The training curriculum with 13 modules is structured to enable candidates to manage and oversee the marketing functions of an organisation.
The Certified Marketing Manager training by Vskills is a comprehensive marketing 101 suitable for entrepreneurs, business owners, and B2B and B2C marketers. As a marketing manager, you will find high-income employment in marketing agencies and the marketing departments of banks, MNCs, private and public organisations. Leading companies, including Titan, Cipla Ltd, Zuari Cement, Adecco India, Kirloskar, and more, regularly hire marketing managers.
The course is in tune with the latest developments in the industry and extensively covers e-commerce marketing practices and customer targeting in the digital age. To assist candidates with the Certified Marketing Manager exam, Vskills offers mock tests, free sample papers, and supplementary learning content. Students also get a hard copy of the subject matter.
The highlights
- 24X7 access to LMS
- Industry-recognised Indian government certificate
- Vskills certified accounts for Shine and Monsterindia
- Practice test and sample material (free of cost)
- Online payment provision
- Hard copy- learning material
- Provision to reappear for the exam
- Flexible exam schedule
Program offerings
- Lifetime lms access
- Tutorials
- Government-approved certification
- Vskills tags
- Practice tests
- Sample questions
- Exam date flexibility
- Reappear exam
Course and certificate fees
Fees information
₹ 3,499
Candidates can use credit/debit card, UPI ID, or internet banking for a quick cashless transaction when applying for the Certified Marketing Manager training course.
Certified Marketing Manager course fee structure
Course | Fee |
Certified Marketing Manager | Rs. 3,499 |
Total fee | Rs. 3,499 |
certificate availability
Yes
certificate providing authority
Vskills
Who it is for
Businesses worldwide are looking for professionals who excel in managing marketing functions. The Certified Marketing Manager online training programme will advance career opportunities for:
- Marketers (B2B and B2C)
- Entrepreneurs
- Business owners
Eligibility criteria
There is no eligibility criteria for registering in the Certified Marketing Manager online course.
Certificate Qualifying Details
To succeed in getting the Vskills certificate, learners have to score 25 marks or more than that in the end-of-training exam. If the student fails to score the minimum marks, he/she will not be eligible to receive the certificate.
What you will learn
Marketing skills
Students will learn to devise marketing strategies and enhance brand visibility through the Certified Marketing Manager programme. They will be proficient in the following:
- Fundamentals of Marketing
- Marketing vs Sales
- Develop marketing strategies
- Build robust marketing plan outlines
- Capture marketing insights from target groups
- Cultivating strong relations with customers and creating a loyal customer base
- Analyse and assess consumer and business markets for opportunities
- Approaches in identifying various customer segments in the market
- Developing a product strategy
- Building brand presence
- Understanding e-commerce marketing strategies and practices
- Deliver value through integrated marketing channels
- Creating pricing strategies and managing services to shape market offerings
The syllabus
Introduction To Marketing Management
Developing Marketing Strategies And Plans
- Mission Statement
- The Market
- Competition - Direct and indirect
- Sample Marketing Plan Outline
Capturing Marketing Insights
- Marketing Information Systems
- Analysing the Macro environment
- Marketing Research
- Measuring Marketing Productivity
- Forecasting and Demand Measurement
- Marketing Mix Modelling
Connecting With Customers
- Creating Customer Value, Satisfaction, and Loyalty
- Maximizing Customer Lifetime Value
- Cultivating Customer Relationships
- Customer Database and Marketing
Analysing Consumer Markets
- Factors influencing consumer behaviour
- Major Psychological Processes
- Buying Decision Process
Analysing Business Markets
- Organisational Buying
- Business Buying Decision Process
- Procurement Process
- Managing B2B Customer Relationships
Identifying Market Segments And Targets
- Levels of Market Segmentation
- Approaches to Segmenting Markets
- Market Targeting
Building Strong Brands
- Measuring Sources of Brand Equity
- Brand Image
- Key Success Criteria
- The Brand Value Chain
Developing A Brand Equity Measurement System
- Brand Audit
- Brand Equity Management System
Shaping The Market Offerings
- Setting Product Strategy
- Designing and Managing Services
- Developing Pricing Strategies and Programs
- The Business Name
- Promotion
- Customer service
Delivering Value
- Designing and Managing Integrated Marketing Channels
- Role of Marketing Channels
- Analyzing Customers’ Desired Service Output Levels
- Identifying Major Channel Alternatives
- Managing Retailing, Wholesaling, and Logistics
- Channel Integration and Systems
- The New Competition in Retailing
- Legal and Ethical Issues in Channel Relations
- The Value Chain
- Value Delivery—Companies’ Requirement
E-Commerce Marketing Practices
- Pure-Click Companies
- Brick-and-Click Companies
- M-Commerce
Communicating Value
- Integrated Marketing Communications
- Managing Personal Communications
- Word of Mouth
- Personal Selling and Sales Force
Admission details
Step 1: For successful course enrolment, go to the official Vskills website: https://www.vskills.in/certification/.
Step 2: Now, search for “Certified Marketing Manager” using the search bar on the top of the Vskills’ homepage.
Step 3: Here, you can click on the “Buy Now” link to proceed in the admission process.
Step 4: Create a profile with your email ID, name, and contact number.
Step 5: Vskills will direct you to the payment portal. Make the transaction via any online mode, and the registration procedure will be over.
Evaluation process
The test for evaluating skills cultivated during the Certified Marketing Manager training takes place online. The assessment has 50 MCQs, where each question holds one mark. Vskills provides one hour to complete the test and allots no negative marking. Vskills will mail the certificate to you on the successful qualification of the test.
How it helps
Marketing plays a crucial role in advancing brand presence and acquiring more customers. Since there is a cut-throat competition in the market, companies are on a constant lookout of marketing professionals. There is no better time to pursue the Vskills online Certified Marketing Manager training.
The course will equip you with the necessary skills of marketing management, and you will efficiently lead the marketing functions of your organisation. You will also find exciting career opportunities with private and public companies specialising in product and service marketing, marketing agencies, and marketing departments of MNCs, banks, and corporate.
FAQs
What kinds of mock/practice tests are available for the course?
There are many practice question sets available for the Certified Marketing Manager programme. It includes brand marketing, customer connection, integrated marketing communication, market analysis, value delivery, and more.
What is the course duration?
There is no stipulated duration for the Certified Marketing Manager training programme, but you must appear for the assessment within a year from the date of purchase. Vskills conducts online exams monthly.
What is the refund policy regarding the course?
Vskills typically does not offer refunds; however, in exceptional cases, candidates get their money back. You can refer to https://www.vskills.in/certification/returns-and-refund-policy.
Will marks be deducted for wrong attempts in the certification test?
No, marks will not be deducted for wrong attempts in the online exam.
When can I see my results for the Certified Marketing Manager exam?
For the Certified Marketing Manager course by Vskills, you can check the test results right after submission of the test.
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