Certified Marketing Planning Manager

BY
Vskills

Get your career upgraded by becoming a Certified Marketing Planning Manager with this certification programme offered by Vskills for a brighter future.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The Certified Marketing Planning Manager course is a certification for candidates willing to make a successful career in marketing. This programme has a well-curated course curriculum with a gradual advancement of understanding, better suited for learners with different levels of understanding of the subject. Multidisciplinary candidates can enroll in this course and upskill themselves for better opportunities in the marketing and planning domain. 

This programme is intended for candidates and professionals in the field to become proficient in their fields and improve their career progression. The Vskills Certified Marketing Planning Manager Course helps candidates to stand out in the job market with their certification and advanced skills and earn better salaries and secure higher positions. 

Learners can apply the techniques and best practices learned in the course at their work or open a venture of their own., Becoming a certified marketing planning manager can open up opportunities to open up consultancy services or a venture of their own. For individuals making a foray into the marketing domain, this programme can help them make their CV stronger and improve their value in the eyes of potential employers. This course, with its practical teachings, equips candidates with the knowledge to handle real-life challenges and approach them with confidence. The practice tests in the course help candidates gauge their understanding and help in developing their areas of weaknesses periodically.

The highlights

  • Lifetime validity of the certificate
  • e-Learning content for lifetime
  • Access to sample chapters and practice tests
  • ‘VSkills Certified’ tag for major job portals
  • Certification of completion from Vskills

Program offerings

  • E learning
  • Hard copy of course material
  • Sample practice test
  • Exams
  • Certification

Course and certificate fees

Fees information
₹ 3,499
  • The Certified Marketing Planning Manager programme By VSkills fees is Rs. 3499. 

Certified Marketing Planning Manager Course Fees Details 

Course

Amount in Rupees

Certified Marketing Planning Manager Course

 

Rs. 3,499/-

certificate availability

Yes

certificate providing authority

Vskills

Who it is for

The detailed Certified Marketing Planning Manager programme is suitable for the following candidates:

  • Candidates are interested to make a career in the marketing and planning domain. This course can help them make their CV stronger.
  • Marketing professionals that wish to upskill themselves by getting certified as a Marketing Planning Manager and apply for higher positions in their existing jobs or make a switch to better jobs.
  • Candidates who are willing to upskill themselves by getting certified and opening up a venture or consultancy of their own.
  • Learners and marketing planning enthusiasts who want to understand the nuances of the marketing field and utilise the best practices in real-time problem-solving.

Eligibility criteria

Certification Qualifying Details

  • The Certified Marketing Planning Manager programme will allow a certificate to those candidates who finish the course and pass the final online exam satisfactorily. 
  • Candidates have to score a minimum score of 50% to pass this exam.
  • The final exam consists of 50 MCQs and candidates are given 60 minutes to solve them. There’s no negative marking for wrong answers.

What you will learn

Marketing skills Sales skills

 By taking this Certified Marketing Planning Manager Programme, candidates can have the following insights: 

  • Deeper insights into the environmental analysis and environmental audit of a firm by utilizing tools learned in this course.
  • Assessing the economic factors affecting marketing strategies of a firm.
  • Professionals in the field can learn the best practices employed in the industry for handling challenges in the distribution, sales, and other marketing channels.
  • Practical learnings and takeaways from theories and practice tests in the course to obtain an understanding of the marketing domain and strategies employed to efficiently handle the marketing needs of an organisation.

The syllabus

Marketing Plan

  • Marketing Plan Aims and Objectives
  • Introduction
  • Content of the Marketing Plan
  • Performance Analysis
  • Progress Measurement
  • Marketing Plans Usage
  • Marketing Planning Process

Marketing Audit

  • The Marketing Audit Procedure
  • Introduction
  • The Marketing Environment
  • Innovation Audit
  • Environmental Auditing
  • Auditing Tools
  • Organisational Audit

Environmental Analysis

  • Anticipating Changes in the Law
  • PEST
  • Economic Factors
  • Social Factors
  • Competitive Intelligence
  • International Factors
  • Technological Factors

Segment-Target-Position

  • Targeting
  • Segmentation
  • Branding
  • Positioning

Marketing Strategies

  • Ansoff’s Product/Market Matrix
  • Strategic Intent
  • The Boston Matrix
  • Generic Strategies – Michael Porter ()
  • Bowman’s Strategy Clock
  • The danger of Being ‘Stuck in the Middle’
  • Gap Analysis
  • Internal Marketing
  • KPI
  • Marketing Control
  • The Balanced Scorecard

SWOT Analysis

  • SWOT Analysis – Exercise
  • Bringing the SWOT Elements Together
  • The Marketing SWOT

Products and Markets

  • Related Diversification
  • Market Development
  • New Product Development
  • Unrelated Diversification

Test Marketing

  • Other Forms of Experimentation
  • Test Marketing
  • Innovation

Pricing policy

  • Pricing Approaches
  • Pricing Decisions
  • Pricing and Market Share
  • Price Adjustment Strategies
  • Pricing Strategies

Distribution

  • Evaluating Current Distribution Channels
  • Choosing the Distribution Channel

Communication Mix

  • Media Planning and Cost
  • Marketing Communications

Sales Promotion

  • Sales Promotion Objectives
  • The Role of Sales Promotion
  • Consumer Sales Promotion Techniques

Implementation of Marketing Plans

  • Marketing Action Plan
  • Marketing Implementation
  • The Marketing Plan Outline
  • Market Overview
  • Market Segmentation
  • Writing SWOT
  • Strategies
  • Place Strategy
  • Scheduling
  • Assignment and Implementation
  • Competitive Overview:
  • Goals and Objectives
  • Tracking Procedures
  • Marketing Mix Strategy
  • Budgeting

Ethics

  • Individual Characteristics
  • What is Ethics?
  • Ethical Dilemmas
  • Organizational and Industry Factors
  • Managing Ethics
  • Improving Ethical Decision Making
  • Commodities Act, Corporate Culture and Ethical Climate
  • Ethics Committee

Marketing Ethics

  • Consumerism
  • What are the Ethical Issues in Marketing?
  • Environmentalism
  • Higher Prices Factors
  • Pricing Ethics
  • Distribution Ethics
  • Deceptive Advertising
  • Promotion Ethics

Socially Responsible Marketing

  • Enlightened Marketing

Digital Marketing

  • E-Commerce
  • Introduction
  • Search Engine Optimization
  • Behavioral Targeting
  • Customer Relationship Management
  • Social Media
  • Email Marketing

Admission details

Candidates can register for the Certified Marketing Planning Manager programme by vskills by taking a few simple steps:

Step 1: Open the course detail page on the Vskills website, The link to which is also given here:

https://www.vskills.in/certification/marketing/marketing-planning-manager-certification 

Step 2: Candidates can select the programme that they wish to register for. In this case, select the Certified Marketing Planning Manager and proceed to complete the registration.

Step 3: Next learner will be asked to enrol for the Vskills portal. Candidates will need to fill-up the form with their information and personal details, contact information, etc. 

Step 4: Candidates can then move on to Pay the fee of the course. They can use any available methods of payment for the fee transfer, i.e a bank Transfer, Debit/Credit cards, etc.

Step 5: After the registration is completed and the fee payment is done, candidates will be emailed an acknowledgement and given Online e-Learning Access (LMS) for the course. Later on, a Hard copy of the course material will be sent to learners.

Step 6: After completing this entire process, candidates can begin their learning. Once the course is completed, candidates will have to appear for the final online exam and pass the exam satisfactorily to receive the certification.

How it helps

Taking this Certified Marketing Planning Manager Course will benefit multidisciplinary candidates who wish to pursue a successful career in the marketing and planning field. This programme is best suitable for candidates who wish to upskill themselves for the real challenges in the current market scenario and prepare for a better career. 

This course teaches candidates the basics of marketing and is suitable for candidates making their foray into this field. As a marketing planning manager, candidates should be able to handle multiple aspects of the marketing domain. Auditing, distributions, sales, SWOT, Marketing strategies, pricing, communications, and proper and efficient implementation of all of these. 

The Certified Marketing Planning Manager Course prepares candidates for the extremely competitive job markets in today's world. Candidates can have an edge over other applicants by completing this course and getting certified. This course will prepare candidates for not just the theoretical but also the practical aspects of marketing planning and strategizing. It can benefit candidates of all levels of understanding in marketing.

FAQs

How can I enroll myself to this course?

Candidates who wish to take this course can log on to the Vskills course details page and enrol themselves. Here is the quick link to the course details page:

https://www.vskills.in/certification/marketing/marketing-planning-manager-certification 

Will there be any added cost of certificate?

No. The Programme fee covers the cost of the certificate awarded to successful candidates at the completion of the course. It does not require any extra payments.

What payment methods are available for the fee payment?

Candidates can use any of the following payment modes for the fee payment,

  • Online Bank Transfer
  • Debit Cards
  • Credit cards
  • Amex cards 
  • Other major Indian bank cards

For how long is the certificate valid?

Certified Marketing Planning Manager certificate has lifetime validity. Learners don’t have to renew it in the future.

Where can we contact in case of queries or doubts regarding the course?

If candidates have specific queries about the programme, And these are not answered on the course details page, they can then click on the link below and fill out their details for requesting a callback. A course executive will call you back. 

https://www.vskills.in/certification/marketing/marketing-planning-manager-certification 

What types of questions are asked in the final test?

Candidates can view some sample questions asked in the final exam of the course. They may download the course brochure and scroll to the last section of sample questions to browse them.

How much is the duration of the test and what is it’s format?

The final exam will be conducted for a duration of 60 minutes. Learners will be asked 50 MCQs in the exam and to pass candidates will require at least 25 correct answers i.e 50%. There are no negative markings in this test.

Where can we download a sample chapter from the course?

Candidates can view a sample chapter from the programme by logging on to the course website and clicking on ‘Sample Chapter’ to access it. Optionally you can click on the link below to read the chapter.

https://www.vskills.in/certification/sample-material/vs-1187-certified-marketing-planning-manager-reading-material.pdf 

Can we take a mock test even before registering for the course?

Yes. Candidates have the option to take a mock test before enrolling for this course. Just click on this link for the mock exam.

https://www.vskills.in/practice/skills/sales-and-marketing/marketing-planning-manager 

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