Brochure
Enquire- Evolution and Scope
- Data Management and Types
- Decision Models
- Problem Solving and Decision Making
Certified Marketing and Sales Analytics Professional
BY
Vskills
Enrol to the Certified Marketing and Sales Analytics Professional programme at Vskills to become a skilled professional ...Read more
Online
₹ 3499
Quick Facts
| particular | details | |||
|---|---|---|---|---|
|
Medium of instructions
English
|
Mode of learning
Self study
|
Mode of Delivery
Video and Text Based
|
Course overview
Analytics is a business method for improved decision making and obtaining knowledge, processing, and requires data collection, interpretation, and analysis. Globalisation and intensified competition all over the world have made it more important to simplify business processes and to make informed business decisions. Analytics is the instrument to compete successfully as it offers knowledge and informed decision-making. For the efficacy and factors influencing marketing processes, marketing analytics is a differentiating factor. And sales analytics is to make understand the efficacy of sales processes and the success factors that impact them.
This Certified Marketing and Sales Analytics Professional programme is targeted at marketing experts, consultants, managers, and graduates who want to succeed in marketing analytics. For those candidates who are already employed, it is also well-positioned. Taking this certification will help for further career advancement. Certified Marketing and Sales Analytics Professional programme certification earning from Vskills will be a privilege to candidates.
The highlights
- Online course
- Online exam
- Self-learning
- Own schedule for learning and exam
Program offerings
- Online e learning access for lifetime
- Government certification
- Life time valid certificate
- Vskills certified tag on monsterindia.com
Course and certificate fees
Fees information
₹ 3,499
Rs. 3,499 will be the fee for Vskills' Certified Marketing and Sales Analytics Professional programme.
The fee details for Certified Marketing and Sales Analytics Professional programme is,
Particulars | Amount |
Programme fee | Rs. 3,499 |
certificate availability
Yes
certificate providing authority
Vskills
Eligibility criteria
Certification Qualifying Details
There is an online exam as a qualification test for the certification of the Certified Marketing and Sales Analytics Professional programme. Candidates should have to pass the exam by scoring 50 percent marks at least. There will be 50 multiple choice questions and one mark will be given to each question. So the total mark will be 50.
What you will learn
Knowledge of excel
Statistical skills
As the programme completes, candidates will be able to get a series of information and learning mentioned below:
Candidates will get practical exposure and learning of all the tools taught in this programme
The syllabus
Analytics Introduction
Using Spreadsheets for Analytics
- Excel Formulas
- Excel Functions
- Spreadsheet Add-Ins
- What is Spreadsheet Modeling
Visualizing Data in Spreadsheets
- Excel Data Visualization Tools
- Data Queries in Excel
- Data Summarization in Excel
- PivotTables and Pivot Charts
Descriptive Statistical Measures
- Statistical Notation
- Measures of Location
- Measures of Dispersion
- Measures of Shape
- Frequency Distributions
- Measures of Association
- Excel Descriptive Statistics Tools
Probability Distributions
- Probability Basics
- Discrete Probability Distributions
- Continuous Probability Distributions
- Distribution Fitting
Marketing Management
- Defining Marketing for the 21st Century
- Marketing Environment
- Core Concepts in Marketing
- The Holistic Marketing Concept
- Company Orientation towards Market Place
Marketing Research Process
- The Research Process
- Choice of Research Design
- Formulating the Research Problem
- Preparing the Research Report
- Evaluation and Control of Marketing Research
- Determining Sampling Design and Sampling Size
Sampling and Hypothesis
- Statistics Basics
- Measurement Systems
- Data Basics
- Types of Sample Designs
- Some Basic Terms
- Characteristics of a Good Sample Design
- Bases of stratification
- Determining the Sample Size
Data Processing and Analysis
- Data Preparation
- Data Editing
- Data Validation
- Tabulation
- Coding
- Data-Processing Methods
Forecasting Methods
- Moving average and Exponential methods
- Forecasting Basics
- ARIMA Model
- Decomposition method
Environmental Analysis
- PEST
- Economic Factors
- Anticipating Changes in the Law
- Social Factors
- International Factors
- Competitive Intelligence
- Technological Factors
Segment-Target-Position
- Segmentation
- Positioning
- Targeting
- Branding
Marketing Strategies
- Strategic Intent
- The Boston Matrix
- Ansoff’s Product/Market Matrix
- Generic Strategies – Michael Porter ()
- Bowman’s Strategy Clock
- Marketing Control
- The danger of Being ‘Stuck in the Middle’
Internal Marketing
- The Balanced Scorecard
- KPI
- Gap Analysis
- Test Marketing
- Test Marketing
- Innovation
- Other Forms of Experimentation
Pricing Policy
- Pricing Decisions
- Pricing and Market Share
- Pricing Approaches
- Price Adjustment Strategies
- Pricing Strategies
Digital Marketing
- Introduction
- Search Engine Optimization
- E-Commerce
- Behavioral Targeting
- Social Media
- Customer Relationship Management
- Email Marketing
Sales Management
- Objectives of Sales Management
- Coordinating with Advertising
- Sales Executives as Coordinator
- Co-ordination with Human Resource
- Co-ordination with Production
- Sales Management in the 21st Century
- The Four Sales Channels
- “Top Gun” Sales Managers
- A Five-Step Remedy
Theories of Selling
- “Buying Formula” Theory of Selling
- “Behavioral Equation” Theory
- “Right Set of Circumstances” Theory Of Selling
Prospecting, Objection Handling and Closing
- Prospecting
- Searching out Potential Accounts
- Formulating Prospect Definitions
- Closing Sales
- Sales Resistance
Sales Forecasting
- Market Potential
- Market Indexes
- Analyzing Market Potential
- Sales Forecasting Methods
- Sales Potential
- A poll of SalesForce Opinion
- Qualitative Forecasting Methods
- Projection of Past Sales
- Survey of Customers’ Buying Plans
- Regression Analysis
- Moving Average Method
- Econometric Model Building and Simulation
Advanced Sales Analytics
- Campaign Effectiveness Analysis
- Customer Analytics (Acquisition, NPS, Lifetime Value, etc)
- Dealer wise and Region-wise Analysis
- Promotion Analytics
- Customer Engagement
- Sentimental analysis
Advanced Marketing Analytics
- Marketing Success Metrics
- Market Mix Modeling
- Price Analytics
- Customer Engagement
- Digital Marketing Analytics (Web, social media, digital ad)
Admission details
Filling the form
Candidates can check the application procedure for the Certified Marketing and Sales Analytics Professional programme here, before applying to it.
Step 1: Go to the official website of Vskills.
https://www.vskills.in/certification/marketing/marketing-sales-analytics
Step 2: On the website, click the “Buy Now” button. A new page will be opened.
Step 3: Candidates require an account on Vskills for registration. So sign up on the website.
Step 4: After signing up, candidates will be asked to pay the programme fee. There are Net Banking, Credit Card, and Debit Card methods available for paying the fee.
Step 5: After the confirmation of the fee payment, candidates will be registered for the programme.
Evaluation process
The exam certification of the Certified Marketing and Sales Analytics Professional programme will be conducted online, and candidates should appear for the exam and score the minimum required marks.
How it helps
By the completion of the Certified Marketing and Sales Analytics Professional programme candidates will find jobs in different marketing, customer engagement, sales or marketing analysis departments of various companies. Students generally will be developing skills and by that will be strengthening their CV. Just after graduation, they will be employed. Candidates who are employees will demonstrate the advanced skills gained from this Certified Marketing and Sales Analytics Professional programme to their employers. That will result in getting a better position.
Demand for professionals for marketing and sales analytics are very high nowadays. Marketing, brand management, sales and consultancy companies will be recruiting trained Vskills Certified Marketing and Sales Analytics Professionals. Both private and public firms need marketing and sales analytics professionals for their marketing optimisation and analysis requirements.
All the certified candidates will be helped by Vskills to achieve their goals through their support. The placement assistance is created to find the best job at top companies. Candidates will be very satisfied after the successful certification for the Certified Marketing and Sales Analytics Professional programme.
FAQs
When will be the study material distributed?
Hard copies of the study material will be sent through the post, so it may take 7 – 10 days to reach addresses.
What is the number of free exam attempts?
Candidates with one registration will get one free chance. After that, they have to pay again.
How to reschedule the test?
For rescheduling the test, candidates will have to pay an additional fee.
I would like to register for multiple certifications. How many certifications are allowed for one person?
There are no limitations fixed for taking multiple Vskills certifications.
How many days will I get to finish certification?
All candidates will be given one year to complete the certification.
What will be the learning format?
The study material and e-learning access will be given to candidates and they can learn at their comfort.
When will be the e learning access given?
The online e-learning access will be provided soon after the registration is done.
How is the e learning access provided?
Registered candidates will be mailed with online e-learning access.
What will be the exam duration?
The exam for certification will have 60 minutes duration.
Articles
Popular Articles
prev
next
