Digital Marketing Certification Course

BY
Intellipaat

Acquire all the critical marketing skills needed to perform through this Digital Marketing Course & Certification course from Intellipaat.

Mode

Online

Fees

₹ 75012

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekends

Course overview

This Digital Marketing Certification Course is for the learners who are looking to enhance their marketing skills. This course helps learners to gain skills such as Search Engine Optimization, Search Engine Marketing, Google Analytics, Content Marketing, Social Marketing, and some others as well. 

Digital Marketing is a very needed skill in today's digital market. Everyone needs these skills to enhance their business strategy. There is a good requirement for Digital Marketers as well. Marketing is a really beneficial skill to perform. Whether it's large or small, standardized marketing is necessary for the business or the company to grow. 

This Digital Marketing Certification Course is a one-stop solution for everyone who wishes to enhance their career in the absolute marketing field. This course teaches learners all the skills needed. These skills are very effective and easy to perform as well. 

The highlights

  • 180 hours of Instructor-Led Training
  • 150 hours of self-paced video
  • 120-hour exercise and project
  • 24 x 7 access and support 
  • Assist candidates with Job procedures 
  • Completion certificate

Program offerings

  • Assignments
  • Project work
  • Exercises
  • 1:1 doubt resolution sessions
  • Flexible schedule

Course and certificate fees

Fees information
₹ 75,012
  • The candidate has to pay an amount of Rs. 75012 for online classes
  • 18% GST is an additional amount to be paid

Digital Marketing Certification Course Fees:

Type of course

Amount in Rs. (without GST)

Corporate Training 

NA

Online classroom

Rs. 75012

certificate availability

Yes

certificate providing authority

Intellipaat

Who it is for

This course is surely for anyone interested in this field but this course is especially recommended for learners who are: 

  • Digital Marketing specialists
  • Analytics professionals
  • Entrepreneurs
  • Marketing Managers
  • Business Intelligence professionals
  • Sales and marketing professionals
  • Project Managers

Eligibility criteria

Certifying Qualifying Details:

The Digital Marketing Course & Certification course is a great course for genuine learners interested in marketing. Throughout the programme, the candidates will have to deliver assignments, exercises and an entire syllabus for review. Moreover, projects to need to be submitted. The candidates should secure at least 60% marks in the examination. Once these pointers are adhered to, the candidate will receive a certificate of completion. 

What you will learn

Seo skills Knowledge of google analytics

After completing the Digital Marketing Certification Course, candidates will be able to learn:

  • Master the skill of developing strategies to promote and implement ideas
  • Implement Social media and online promoting tricks.
  • Complete knowledge of optimizing the content according to the search engine.
  • Expertise in digital management.

The syllabus

Search Engine Landscape

  • What is a Search Engine?
  • SERPs
  • Evolution of Search Engines
  • Why use SEO for your Business?
  • Categorization of SERPs
  •  Crawling, Indexing and Ranking
  • What is SEO?
  • What is Search?
  • How do search Engines Work?
  • What Search Engines are used for?

SEO Audit

  • Domain canonicalization, XML, txt
  • Search Engine Commands, Domain Information
  • What are Audit Reasons?
  • Custom 404 Page structure
  • Checking Broken Links
  • Search Engine Friendly URL
  • Benefits of performing SEO Audit

On-Page Optimization

  • Internal Links Creation
  • URL Mapping, Meta Tag, Title Tag, Meta Keywords and Focus Keyword
  •  Removing Broken Links
  • Keyword Analysis
  •  Alt Tags, Header Tags, Anchor Text
  • Reasons and Benefits of On Page SEO
  •  Creating Search Engine Friendly URL
  • What is On-Page Optimization?

On Page Optimization Using WordPress Based Website – SEO Yoast

  • Individual Blog Post and Webpage Optimization through Yoast
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Installing WordPress SEO by Yoast
  •   Alt Tags, Header Tags, Anchor Text
  • What is Yoast?
  • Removing Broken Links
  • Title Tag, Meta Keywords, Meta Tag Description, and Focus Keyword

Google Analytics and Google Webmaster

  • Why is Google Analytics needed for SEO Campaigns?
  • Checking Real-time Analytics
  • How to configure Google Analytics?
  • Looking at Geo (location) of the overall audience
  • Google Analytics plugin configuration within WordPress
  • How does Google Analytics work?
  • Users flow
  • What is Web Analytics?
  • Traffic achieved through organic search
  • Acquisition – All Traffic – Channels
  • In-Page Analytics

Web CEO, SEO Profiler and Other SEO Tools

  • Archive Tools
  •  Filing DMCA (Digital Millennium Copyright Act)
  •  Web CEO (Ranking and Reporting)
  •  Screaming frog (Audit Tool)
  • SEO Profiler (Audit Tool)
  • Domain Tools
  •  Ahrefs Backlink Checker Tool
  •  Duplicate Content Checking Tool – Copyscape
  • Google Commands: allintitle, allinurl, etc.

Project – Off Page Optimization – Link Building

  • Guest Blogging
  • Press Release Submission
  • Blog Creation and Customization
  • Social Bookmarking
  • Article Submission
  • What is Off-Page Optimization?
  • Google Map Listing
  • Social Media Links
  • Directory Submission
  • Benefits of Link Building / Off Page submissions

Black Hat SEO Techniques to Avoid

  • Doorway Pages
  • Article Spinning
  • Automated Submissions
  • Keyword Stuffing
  • Link Farming
  • Hidden Text
  • Google Bombing/Link Wheel
  • Paid Links
  • Duplicate Sites

Online Reputation Management

  • Google Alerts
  • Relationship between SEO and ORM
  • Use of Content
  • Listening Tools
  • What is Online Reputation Management?
  •  Social Mention
  • Tactics to rectify negative reviews

Algorithms and Google Updates

  • Google Hummingbird
  • Google Panda
  • Why Google updates Algorithms?
  • Google Analytics Course Content
  • Google Mobile-Friendly Update
  • What is an Algorithm?
  • Google Top Heavy Update
  • Google Penguin
  • Google EMD Update
  • Google Pigeon Update
  • Google Pirate Update

Introduction to Google Analytics

  • Working with the GA dashboard
  • Importance of Google Analytics (GA) in the overall digital analytics strategy
  • The various elements
  • How Google Analytics helps marketers and analysts in improving the performance of the business by measurement of the various metrics
  • The standard Reporting Views in GA
  • Creating a business plan by deploying GA
  • Creating goals and GA administration
  • The various Report types
  • Customizing Reporting Views
  • Understanding Google Analytics

Google Analytics and Google Webmaster Tools

  • The various metrics like the number of visitors, average time spent, bounce rate, and more.
  • SEO results tracking
  • Data optimization using search query data
  • Tracking the different elements in overall digital marketing strategy through webmaster
  • Various additional functions are done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking
  • Tracking content performance
  • Setting up of Google Analytics account
  • Tracking of social media metrics
  • The various tools in webmaster
  • Inserting the right code on the website

Audit and Conversion Tracking

  • Measuring the bounce rate by traffic type
  • Tagging of URL
  • Filtering account
  • Tracking traffic source
  • Tracking of website conversion
  • The various steps in auditing of Google Analytics
  • Generating custom reports
  • Interpreting results by unifying it
  • Micro and macro conversions

Features of Google Analytics

  • Introduction to additional advanced options available in GA for configuring of various tracking options
  • Real-time analysis using Google Analytics
  • Creating multi-channel funnels
  • Integrating CRM functionalities
  • Apps and mobile websites
  • Benefiting from the various features of Google Analytics

E-Commerce and Tracking

  • GA enhanced commerce
  • The difference between reporting and analysis
  • Analyzing multi-channel traffic source
  • Deploying of GA for e-commerce tracking
  • Working with various data like action, impression, product, and promotion data
  • Analyzing shopping behavior
  • Onsite merchandising
  • The schema of enhanced e-commerce
  • Understanding advanced techniques for e-commerce scenarios
  • Creating template
  • Creation of e-commerce reports
  • Site mapping

Mobile App Analytics

  • Measuring user behavior
  • Complete tracking of e-commerce app on mobile
  • Event tracking for mobile app
  • The various metrics for mobile apps screen tracking
  • Deployment of Google Analytics to track the performance of mobile apps
  • Tracking features for both Android and iOS

Google Tag Management

  • Introduction to Google Tag Manager
  • The important rules to follow
  • Improving the performance of Google Analytics
  • Designing website tags and coming up with firing rules
  • Containers and structure accounts
  • Providing user permissions
  • Setting up containers
  • Tracking analytics, and marketing metrics using the Google Tag Manager
  • Previewing containers and learning about the various container versions

Google Analytics Setup – Effective Tips

  • The best practices for setting up of Google Analytics account
  • Generating customized dashboards
  • Custom alerts
  • In-page analytics
  • Custom report filtering
  • Option for the table view
  • Pan session analysis
  • Recency and Frequency Reports
  • Deploying GA for matched query types
  • The keyword position and dayparts

Search Engine Marketing Course Content

  • Introduction to Search Engine Marketing
  • Keyword Research
  • Google AdWords
  • Creating PPC ad campaigns
  • Getting the best out of Google ads
  • Using metrics to analyze campaigns
  • Optimizing the PPC ads
  • Creating targeted ad campaigns
  • Display Ad Campaign Creation
  • Google AdWords Express
  • Reporting in PPC
  • Remarketing Techniques

HubSpot Email Marketing

  • Email Elements
  • Email Service Providers
  • Email List
  • Email Laws and Regulations
  • Measurement of an Email Campaign

Social Media

  • Introduction to Social Media
  • Social Media Planning and Strategy
  • Social Media Channel Management
  • Tools for Social Media Management, Social Media Reports and Measures
  • Social Advertising

Digital Marketing Strategy

  • Digital Marketing Strategy Overview and Creating Narratives
  • Needs of Customers
  • Market Research
  • Marketing Calendar
  • Management and Measurement

Mobile Marketing

  • Introduction to Mobile Marketing
  • Mobile Services and Products
  • Incentives and Promotions
  • Integration with Marketing Mix
  • Mobile Advertising
  • Mobile Analysis
  • Rules and Regulations

Content Marketing

  • Content Marketing Overview
  • Vision for the Success of Content Marketing
  • Creating Engaging Content
  • Content Marketing Business Care
  • Targeting the Intent of Customers and Key Influencers
  • Effective Content Marketing Techniques for B2B and B2C

Website Conversion Rate Optimization

  • Introduction to Website Conversion Rate Optimization
  • Conversion Foundations
  • Knowing the Customers
  • Developing the Message
  • Landing Page Anatomy
  • Design and Conversion Testing

Admission details


Filling the form

The Digital Marketing Course & Certification course admission process is given below:

  • The candidate should visit the programme URL https://intellipaat.com/digital-marketing-course-certification/
  • Click on Enroll Now. You will be directed to the fees section. Select the desired plan 
  • Then checkout from the Cart. Sign up from Google ID or Facebook ID for payment
  • DO the payment via different modes namely debit card, credit card and others
  • Once payment is made, the candidate is able to access the programme completely

How it helps

This course Digital Marketing Certification is mainly to help learners gain proficient skills in the digital side of marketing. This course also helps learners to prepare for many certification exams such as Google AdWords Certification, Microsoft exam, HubSpot certification exam and Google Analytics Individual Qualification. This course is very beneficial to anyone pursuing a career in marketing and results in multiple benefits too. The candidate can easily get and welcome better job offers after pursuing this programme. 

Instructors

Dr Gurpreet Kour

Dr Gurpreet Kour
Assistant Professor
IIM Shillong

Mr Umesh Krishna

Mr Umesh Krishna
Director
Swiggy

Dr Babji Srinivasan
Associate Professor
IIT Madras (IITM)

B.E /B.Tech, Other Masters, Ph.D

Mr Nirav Parmar

Mr Nirav Parmar
Marketing Manager
PayTm

Mr Pinaki Chakraborty

Mr Pinaki Chakraborty
General Manager
Schneider Electric

FAQs

For how much time can I browse and access this programme?

Learners taking up this course can access the sessions for a lifetime. 

Who to ask questions while I am attending the sessions?

Intellipaat offers 24/7 support for their learners who seek help for their questions. 

Will I get help while creating my LinkedIn profile?

LinkedIn provides help to learners to create a wonderful profile for themselves on LinkedIn. 

Can I attend my classes according to my schedule?

Intellipaat provides self-paced classes for learners to attend at their own convenience. 

Are there EMI options available?

Learners can easily pay the fee amount by the EMI option at Rs. 5000 per month.

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