Social Media Marketing - Digital Marketing Strategy

Eduonix

Learn how to use free advertising techniques on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Online

₹ 199 995

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details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Video and Text Based

Social Media Marketing - Understanding Social Media Marketing

Mastering Social Media Marketing
Introduction To The Social Media Marketing Masterclass
Introduction To The Social Media Marketing Section
The Social Media Marketing Monster
Free Vs Paid Traffic
What Is Marketing?
What Is Media?
What Is Social?
Local Vs International
Activities To Complete

Introduction To Marketing As A Business Priority

Introduction To Marketing As A Business Priority
The Marketing Company
Feast And Famine
Continuous Marketing
The 80/20 Principle
Sales And Marketing
Activities To Complete

Social Media Marketing - The Buyer Journey

Introduction To Understanding The Buyer Journey
Meet Bob
The Seven Steps To Marriage
The Buyer Journey AIDA
Attention Content
Interest Content
Desire Content
Action Content
Activities To Complete

Bob's World View

Introduction To Bob's World View
Understanding World Views
Understanding Bob
Confirming A World View
The Family Kettle - Bob's World View
Bob's World View - Activities To Complete

Social Media Marketing - Social Media Marketing And SEO

Introduction To Social Media Marketing & SEO
The Truth About Social Signals
The Problem With New Websites
The Snowball Effect
The Great Deception
Your Website As Your Data Center
Activities To Complete

Social Media Marketing - Social Media Marketing Platforms

Introduction To Social Media Marketing Platforms
Finding Bob
What Platform Should I Use?
Business Or Personal Branding?
Social Media Branding Tips
Creating Your Social Media Marketing Biography
House Keeping
Activities To Complete

Social Media Marketing - Posting On Social Media Platforms

Introduction To Posting On Social Media Platforms
The Golden Rules
Curation Vs Creation Of Content
What Types Of Content Should I Create?
Written Content
Photography Content
Infographics Content
Podcast Content
Video Content
Automation Best Practices
Activities To Complete

Social Media Marketing - Social Media Posting Ideas

Introduction To Social Media Posting Ideas
Where Do I Get Posting Ideas From?
Stupid Questions
Conversations
Stories - The Power Of Narrative
Industry News
Content Capture Systems
Respecting Your Audience
Activities To Complete

Social Media Marketing - Creating A Social Media Marketing Post

Introduction To Creating A Social Media Marketing Post
Take Them To The Movies
Headlines
Body Text
Using Images
Video Posts
Quizzes And Polls
Links
Hashtags
Activities To Complete

Social Media Marketing - Community Based Marketing

Introduction To Community Based Marketing
The Best Kept Secret
Choosing A Niche For Your Community
Choosing A Platform For Your Community
Gate Keepers
Community Rules
Shared Ownership
Visiting Other Communities
Activities To Complete

Social Media Marketing - Building A Social Media And Content Marketing Plan

Introduction To Building A Social Media Marketing Plan
Why You Need A Plan
Your Social Media Schedule
Your Content Calendar
Setting Realistic Time Frames
Responsibilities And Roles
SMART Goals For Your Marketing

Social Media Marketing - Cases Studies

Introduction To Social Media Case Studies
Social Media Marketing Mistakes - Part 1
Social Media Marketing Mistakes - Part 2
Twitter Case Studies
Facebook Case Studies
LinkedIn Case Studies
YouTube Case Studies
Instagram Case Studies
Pinterest Case Studies
Social Media Case Studies - Activities To Complete

Creating Social Media Images

Introduction To Creating Social Media Images With Adobe Spark
Adobe Spark - Tools Explained
Example Of An Adobe Spark Image Created On Desktop
Activities To Complete - Adobe Spark
Example Of An Adobe Spark Image Created On Mobile

Profile Image - Creating Your Social Media Profile Image

Introduction To Social Media Profile Image Creation
Equipment Needed
Understanding Your Camera

Profile Image - Lighting And Posing Your Subject

Offset Lighting Set Up For Portraits
Front Lit Lighting For Portraits
Setting The Exposure
Posing The Face

Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone

Editing A Male Portrait
Finishing Your Male Portrait
Editing A Female Portrait

Blogging - Copywriting For Blogs And Articles

Introduction To Blogging & Copywriting
Identifying Your Niche Audience
Finding Your Style As A Writer
Preparation - Tracking Ideas For Your Blogs And Articles
Page Setup And Formatting
Links And Actions
Additional Content On The Page

Blogging - Writing Your Copy

AIDA Copywriting
AIDA - The Attention Phase
AIDA - The Interest Phase
AIDA - The Desire Phase
AIDA - The Action Phase
Additional Thoughts For Your Blogging And Article Writing

Email Marketing - Building Your Email List

Introduction To Email Marketing
Email Marketing - Grasping The Concept
Email Marketing Software - Choosing Your Provider
Building Your Email Marketing List
Different Ways To Get An Email Sign Up
Asking For The Email
The Magic Of PDFs

Email Marketing - Using Your Email List

An Email List Is For Selling Stuff Right?
Email Marketing Styles

Email Marketing - Email Copywriting

Email Writing Styles
Email Copywriting Using AIDA
Email Spam Traps And Pitfalls

Email Marketing - Email Analytics - Automations - Maintenance

Email Analytics - What To Measure
Email Automation - Understanding Its Usage
Using Surveys

Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search

Introduction To Local SEO Training Section
Google Search - Understanding How Google Search Works

Local SEO + SEO - Google Search And Your Position In Local Search

Local SEO Ranking Factors
Your Local Ranking Factors - How They Impact Local Search Results
Your Analytics Spreadsheet
Domain Authority And Page Authority
Trust Flow
Check Your Local SEO Ranking Scores
Google Local Search

Local SEO + SEO - Google My Business - A Strong Local SEO Factor

Google My Business
Cleaning Up Old Google Listings
Creating A Google Review Strategy

Local SEO + SEO - Building Up Reviews - Including Google Local Reviews

Citations - An Introduction - Setting Up A NAP Page
Managing Your Citations

Local SEO + SEO - Backlinks - Understand How They Improve SEO

Back Linking - An Introduction
Checking The Quality Of Your Back Links
Building Back Links
Social Media Business Pages As Back Links

Local SEO + SEO - On Site SEO - Improving Your Sites SEO

Content Marketing As Part Of Your SEO
Creating Your Content

Local SEO + SEO - Keyword Optimization For Powerful SEO

Understanding Keywords
Keyword Strategies - How To Use Keywords Effectively
Inserting Your Keywords On Your Website

Local SEO + SEO - Local Business Online Marketing

Marketing A Local Business
AIDA Marketing - An Overview
Adwords - An Introduction
Google Profiles For Google Personal Accounts
Setting Up A Local SEO Marketing Consultancy

YouTube Marketing - YouTube Channel Setup And SEO

Building Your YouTube Landing Page
YouTube SEO - The Importance Of Titles
YouTube SEO - The Importance Of Your Descriptions
YouTube SEO - The Importance Of Tags
YouTube End Screen Annotations
YouTube Analytics
Publishing And Sharing Your Videos

YouTube Marketing - YouTube Video Launch Strategy

The Real Secret To A Successful YouTube Video Launch
Eyes On The Prize

Audio Production - Mastering Audio Production For Video And Podcasting

Introduction To Audio And Video Production
Introduction To Mastering Audio Production
Technical Challenges You Will Face
Choosing Your Microphone
Positioning Your Microphone
Reducing Echo
Reducing Background Noise
The Perfect Studio
Additional Equipment

Video Production - Mastering Video Lighting And Subject Composition

Introduction To Mastering Video Lighting
Camera Choices
Lighting Choices
Composition And Presentation
Webcam And Smartphone Setup
3 Light Setup For DSLR And Camcorder
5 Light Setup For DSLR And Camcorder
Teleprompter And Reference Monitor
Setting An Exposure

Video Production - Green Screen Video Production

Introduction To Green Screen Video Production
Chroma Keying
Lighting A Backdrop
XSplit Broadcaster - An Introduction
XSplit Settings
Building A Presentation
Screen Capture

Video Production - On Camera Presence - Getting Comfortable On Camera

Introduction To On Camera Presence
Why You Need A Studio
Communicating With Warmth
Talking To Bob
Find Your Natural Self
Practice Makes Perfect
Take 2
Additional Tips

Video Production - Writing A Promotional Script For Your Video

Introduction To Writing A Promotional Script For Your Video
Meet Bob
AIDA Psychology
Attention
Interest
Desire
Action

Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition

Introduction To Editing With Adobe Premiere Pro And Adobe Audition
Setting Up Your Folder Structure
Color Grading Your Video
Audio Correction Techniques
Cutting Options - Video Editing
Breath And Click Removal
Advanced Audio Cleaning
Adding Music To Your Video
Exporting Your Video

Introduction To Vlogging

Introduction to Vlogging
What Is Vlogging
Vlogging Equipment - Budget Or 4k?
Vlogging Equipment - Budget Recommendations
Vlogging Equipment - Choosing Your 4k Camera
Vlogging Equipment - Choosing Your Microphones
Vlogging Equipment - Tripods And Accessories
Filming Techniques
Editing A Vlog
Activities For The Vlogging Section

Understanding Instagram

Introduction To Instagram Marketing
Understanding Instagram
Growing Your Audience
Hashtagging Tools
Better Pictures With Your Phone - Controlling The Exposure
Basic Composition - The Rule Of Thirds
Understanding Light
Controlling Your Background
Editing Your Images With Snapseed
Understanding Instagram - Activities To Complete

Quora Marketing

Introduction To Quora Marketing
What Is Quora?
Setting Up Your Quora Profile
Finding Quora Questions To Answer
Writing A Quora Answer
Quora Growth Tips
Quora Activities To Complete

Pinterest Marketing

Introduction To Pinterest Marketing
What Is Pinterest?
Setting Up Your Pinterest Business Profile
Creating A Board On Pinterest
Creating Pins On Pinterest
Understanding Rich Pins And Buyable Pins
Pinterest Growth Tips
Pinterest Board Strategy Examples
Pinterest Tools
Pinterest Activities To Complete

Introduction To Podcasting

Introduction To Podcasting
What Is Podcasting?
Getting Started With Podcasting
Podcasting Equipment
Designing Your Podcast
Podcast Recording Tips
Finding Guests For Your Show
Editing Your Podcast With Adobe Audition
Marketing Your Podcast
Podcasting Activities To Complete

Course Summary

Summary For The Course

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