- Learn about what A/B testing is and what it can be used for.
A/B Testing
Enhance the working of your website or mobile application and conduct online experiment design and analysis with A/B ...Read more
Online
Free
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
A/B Testing Certification by Udacity will deal with the design and analysis of A/B tests that are also known as split tests. These online experiments are used to examine potential improvements that can be made to a website or mobile application. In this test, two versions of a website are shown to different users - usually the former being the existing website and the latter being a potential change. Then, the results are comparatively analysed to determine whether the change is worth implementing.
This is a much necessary aspect of web or app development and A/B Testing certification syllabus will cover how to choose and characterise metrics to evaluate experiments, how to analyse the results by drawing valid conclusions, how to design an experiment with enough statistical power and ultimately how to ensure that the participants of such experiments are adequately protected.
The course is offered by subject experts in a self-paced platform with interactive quizzes and projects so that learners with a tight schedule can take up the course easily and stay engaged. This online training programme is supported by Google which adds up to its credibility and quality of content being provided.
The highlights
- Exposure to real-world projects
- Course developed in collaboration with Google
- One month of vigilant training
- Totally free learning course
- Classroom access
- Programme conducted by Google
- Course offered by Udacity
Program offerings
- Video content
- Quiz
- Online learning
- Assignment
Course and certificate fees
Type of course
Free
- A/B Testing Certification Course is free for all learners to pursue.
- The candidates are not required to make any A/B Testing fees.
A/B Testing Fees details
Fee | Amount in Rs. |
Course Fee | Free |
certificate availability
No
Eligibility criteria
Education
Candidates willing to be a part of A/B Testing Certification training should have an introductory knowledge of inferential statistics and descriptive statistics.
Certification qualifying details
Candidates should be able to complete the entire programme successfully to get a certificate of completion for this programme.
What you will learn
A/B Testing Certification course trains its course participants over every nuance concerned with A/B Testing including the ethical aspects.
Learners will gain insight into the following areas:
- Candidates will learn about the ethicality of the experiments covered in the programme.
- They will gain mastery in understanding the four main ethics which will be required to follow while designing experiments.
- The candidates will learn to decide whether the change that is required in experiments is worth its launch cost or not.
- The participants will learn how to make sure the participants of the experiments are adequately protected.
- They will learn how they can construct a binomial confidence interval for the results.
- They will be able to understand the fundamentals of A/B Testing as well as learn about its uses.
- Characteristics to consider when validating metrics.
- Learning techniques for brainstorming metrics.
The syllabus
Lesson 1: Overview of A/B Testing
Lesson 2: Policy and ethics for experiments
- Find out how to ensure experiment participants are adequately protected, and learn what questions you should be asking regarding the ethicality of experiments.
Lesson 3: Choosing and Characterizing Metrics
- Learn how to choose and validate metrics to use in your experiment.
Lesson 4: Designing an experiment
- Learn about how to design an A/B test.
Lesson 5: Analyzing results
- Learn about how to analyze the results of your experiments.
Lesson 6: Final Project
- Learn about the final project and go through a series of quizzes to verify the quantitative components of your test.
Admission details
Candidates can register themselves for A/B Testing Certification Programme by following the steps that are given below:
Step 1: The participants have to visit the official webpage of the programme and select “Start Free Course.”
Step 2: Sign up/sign in via Facebook or Google accounts. If you are a new user, then you need to create an account by signing up.
Step 3: After successful login, candidates can immediately access the programme.
How it helps
A/B testing or split testing is abundantly used by companies like Microsoft, Google, Amazon, Netflix, eBay/Paypal and many others to decide which changes are worth launching on their platforms-no wonder why they are emerging as tech giants. Designing good A/B tests and drawing valid conclusions requires knowledge of this domain and can be difficult.
It is near to impossible to measure exactly what a developer would want to know so they must find good proxies. They also need sanity checks to make sure an experimental setup isn't flawed. A variety of statistical techniques should be deployed to make sure the results are not by chance but are genuine.
A/B Testing Certification online course will guide learners through this entire process. A/B Testing benefits are such that the learner will be ready to help small or large businesses make crucial decisions that could significantly affect their future as a website or app.
Instructors
FAQs
Can a candidate with zero experience with A/B Testing pursue this course?
A/B Testing Certification training does not require prior experience with A/B Testing.
Is there a deadline for this course?
No, since the course is self-paced, it can be enrolled at any time and can be completed at one's own pace.
How many quizzes are there in this course?
Once the learner registers for the course, he/she will be able to check the number of quizzes in each lesson.
Who will be delivering this course?
A/B Testing Certification programme will be delivered by Carrie Grimes, Caroline Buckey and Diane Tang.
How can candidates contact the support in case of any doubts?
They can use the live chat option available on the course page. Candidates can check the timings from the website.
Are the video modules subtitled?
Subtitles are present in Chinese, Portuguese and English. To access the subtitles, candidates need to tap on the “cc” button in the video player and select their preferred language.
Can advisors be consulted for this course?
Advisors are not available in free courses like the present one.
Does this course provide a certification?
Certification details can be confirmed by posting a query or reaching out to the support team.
How can one post a question for any of the mentors?
By clicking the Help button on the left side of the “Classroom” tab and further clicking on “Ask a Mentor”, learners can post a question, the answer of which shall be notified to them over mail.
How can learners track their progress?
The progress can be tracked on the course dashboard.