Start the UX Design Process: Empathize, Define, and Ideate by Google via Coursera: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study	Mode of Delivery Video and Text Based

Course overview

The Start the UX Design Process: Empathize, Define, and Ideate certification course will equip you with key skills required to land entry-level user experience (UX) design jobs. This programme will cover the first phases of a project’s design process. You will also engage in activities related to the design process, which you can later add to your portfolio.

Current researchers and UX designers at Google will serve as your course instructors. The Start the UX Design Process: Empathize, Define, and Ideate training programme will also teach you how to come up with problem statements, identify various pain points, and find solutions to those problems. By the end of the course, you will be able to empathise with users and curate a seamless user experience.

All the course material is delivered through high-quality video lectures. Reading material is also provided to supplement your learning. The course also has many assignments and exercises to help you apply the concepts. A certificate will also be offered upon satisfactory programme completion.

Course and certificate fees

The fees for the course Start the UX Design Process: Empathize, Define, and Ideate is -

Head	Amount in INR
1 month	Rs. 1,175
3 month	Rs. 2,351
6 month	Rs. 3,527

certificate availability

Yes

certificate providing authority

Coursera

Who it is for

If someone who wants to settle for becoming a UX designer then this course shall be the one to choose.

What you will learn

Designing skills

After completing the Start the UX Design Process: Empathize, Define, and Ideate certification syllabus, you will be able to :

Conduct competitive audits
Generate ideas for providing solutions to user problems
Empathise with users to understand their pain points and needs
Develop problem statements to define user needs
Create personas, empathy maps, user journey maps, and user stories to understand user needs
Describe common UX research methods
Start designing a mobile app or a new project to include in your UX portfolio
Recognise and account for biases in user experience research

The syllabus

Module 1: Empathizing with users and defining pain points

Videos

Introduction to Course 2: Empathize, Define, and Ideate
Collaboration and feedback on portfolio projects
Empathize with users
Recruiting research participants
Optional: Prepare for user interviews
Optional: Interviewing users
Optional: Empathy Maps
Identify user pain points
Understand personas
Wrap-up: Empathizing with users and defining pain points

Readings

Welcome to Course 2
Introduction to the portfolio project
Understand empathy in UX design
Determine research goals and questions
Activity Exemplar: Define your research goals and questions
Optional: Find and recruit interview participants
Optional: Conduct user interviews
Activity Exemplar: Build empathy with users to inform your research
Build an empathy map
Optional - Case studies: Products that address pain points
Learn more about personas
Exemplar: Create personas for the CoffeeHouse project
Glossary
Peer Review Success

Practice exercises

Submit your choice of portfolio project prompt
Activity: Define your research goals and questionstes
Activity: Build empathy with users to inform your research
Test your knowledge on user pain points
Practice Activity: Create personas for the CoffeeHouse project

Module 2: Creating user stories and user journey maps

Videos

Welcome to week 2
Craft user stories
Consider edge cases
Ayan - Real world example of edge cases
Create a user journey map
Consider accessibility when empathizing
Understand the curb cut effect
Wrap-up: Creating user stories and user journey maps

Readings

Learn more about user stories
Activity Exemplar: Craft user stories for the CoffeeHouse project
Activity Exemplar: Craft user stories for your portfolio project
Optional - User journey map slides
Activity Exemplar: Create user journey maps for the CoffeeHouse project
Consider accessibility during user research

Practice exercises

Practice Activity: Craft user stories for the CoffeeHouse project
Activity: Craft user stories for your portfolio project
Practice Activity: Create user journey maps for the CoffeeHouse project

Module 3: Defining user problems

Videos

Welcome to week 3
Create problem statements
Define hypothesis statements
Determine a value proposition
Understand human factors
Explore psychology principles that influence design
Wrap-up: Defining user problems

Readings

Define problem statements
Optional - Learn more about defining user problems
Define hypothesis statements
Activity Exemplar: Build a problem statement and hypothesis statement for the CoffeeHouse project
Activity Exemplar: Build a problem statement for your portfolio project
Determine a value proposition
Glossary

Practice exercises

Weekly Challenge 3: Define user problems
Self-Reflection: Problem statements and the 5 Ws framework
Practice Activity: Build a problem statement and hypothesis statement for the CoffeeHouse project
Activity: Build a problem statement for your portfolio project
Self-Reflection: Create a value proposition for your portfolio project
Test your knowledge on how psychology and human factors influence design

Module 4: Ideating design solutions

Video

Welcome to week 4
Understand design ideation
Explore lots of ideas
Recognize business needs during design ideation
Scope the competition
Limits to competitive audits
Steps to conduct a competitive audit
Use insights from competitive audits to ideate
Vanessa - My journey to UX
Use How Might We to ideate
Use Crazy Eights to ideate
Consider user journeys during ideation
Wrap-up: Ideating design solutions
Congratulations on completing Course 2: Empathize, Define, and Ideate

Readings

Learn more about design ideation
Learn more about competitive audits
Steps to conduct a competitive audit
Activity Exemplar: Create a competitive audit for the CoffeeHouse project
How to present a competitive audit
Best practices for How Might We
Best practices for Crazy Eights
Optional - Activity Exemplar: Ideate for your CoffeeHouse project using Crazy Eights
Glossary
Start the next course

Practice exercises

Self-Reflection: Ideation in everyday life
Test your knowledge on competitive audits
Practice Activity: Create a competitive audit for the CoffeeHouse project
Optional - Practice Activity: Ideate for your CoffeeHouse project using Crazy Eights

Admission details

Step 1: https://www.coursera.org/learn/start-ux-design-process: Here’s the link for the Start the UX Design Process: Empathize, Define, and Ideate classes course page.

Step2: Click on the ‘Enroll for free’ button.

Step 3: Choose whether you want to pay for the certificate or audit the course.

Step 4: Sign-in or register.

Step 5: Make the payment. If you have chosen the audit option, you will be granted access to the course instantly.

Filling the form

Start the UX Design Process: Empathize, Define, and Ideate online course doesn’t feature any application forms. You simply need to log in or create a new account to get started with the course. To log in, enter your name, email address, username, and unique password.

Scholarship Details

Coursera offers a financial aid option for those who can’t afford the Start the UX Design Process certification by Coursera course fee. All you have to do is fill and submit an application form for financial assistance. The form requires you to provide information such as your career goals, the need for financial assistance, your educational background, and your income. You will receive a reply within 10-15 days.

How it helps

The need for talented UX designers continues to grow. However, there is a shortage of UX designers to fill those roles. This Start The UX Design Process: Empathize, Define, and Ideate certification benefits by helping you take advantage of this deficit and land lucrative industry roles. Moreover, as the course is provided by Google, you will be trained by talented UX professionals from the organisation. Opting for the completion certificate will help you earn industry-recognised credentials and allow you to showcase your skills more efficiently.

FAQs

Does the Start the UX Design Process: Empathize, Define, and Ideate online course cover what a UX designer does?

User experience (UX) designers curate the experience that users have while utilising products like apps, physical objects, and websites. They make those everyday interactions enjoyable, accessible, and valuable.

What platforms are covered in the course?

Adobe XD and Figma are the design tools covered in the seven programmes of the Google UX Design Certificate. The Start the UX Design Process programme focuses on the initial phases of the design process, so both Adobe XD and Figma will be introduced.

Do I require any prior experience?

The Start the UX Design Process course doesn’t require you to have any prior experience in UX design.

Does the programme carry any university credits?

No, university credits are not offered at course completion. However, some institutions accept Coursera certificates for credit. It’s better to check with the institution itself.