Marketing Strategy for Entrepreneurs

BY
European Institute of Innovation and Technology via Coursera

Get your skills strengthened in the domain of marketing by enrolling for the course on Marketing Strategy for Entrepreneurs by Coursera.

Lavel

Intermediate

Mode

Online

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The Marketing Strategy for Entrepreneurs certification benefits the trainers and allows an opportunity for the students to develop their skills and academic knowledge in the domain of marketing. The course provides an in-depth analysis of the techniques that are involved in networking and contact building. The online course on Marketing Strategy for Entrepreneurs by Coursera allows the students to work on real-world problem statements. It is mandated as an intermediate level programme. The online course begins with the process and methods of analyzing potential customers and clients and further segregating them into different groups and subgroups to meet up their marketing targets. The ways of tackling targets, closing deals, segmentation and positioning are all covered in the Marketing Strategy for Entrepreneurs certification syllabus.

The highlights

  • Deadlines flexible
  • Course level intermediate
  • 12 hours total course duration
  • Course offered by EIT Digital 
  • Programme by Coursera
  • 100% online programme
  • Subtitles in English, French, Arabic, Portuguese (European), Vietnamese, Italian, German, Spanish, Russian 
  • Shareable certificate

Program offerings

  • Online course
  • Readings
  • Subtitles
  • Assignments
  • Practice quizzes
  • Videos.

Course and certificate fees

  • The students have to pay the amount of Rs. 4,115/- per month to continue with the programme.
  • The Marketing Strategy for Entrepreneurs fee for enrollment is free.

Particulars

Amount in INR

Marketing Strategy for Entrepreneurs (audit only)

Free

Marketing Strategy for Entrepreneurs - 1 month

Rs. 4,115/-

Marketing Strategy for Entrepreneurs - 3 months
Rs. 8,230/-
Marketing Strategy for Entrepreneurs - 6 months
Rs. 12,345 /-
certificate availability

Yes

certificate providing authority

Coursera

Eligibility criteria

Certification Qualification Details

To secure the Marketing Strategy for Entrepreneurs certification, the students have to upgrade the course and pursue the specialization option. The students will be getting the certificate in electronic format.

What you will learn

Marketing skills

The students will be studying about the following after completing the Marketing Strategy for Entrepreneurs certification syllabus-

  • The students in the sessions will have their skills developed in the domain of marketing.
  • The ways and techniques of formulating strategies and policies for network building will be covered in the programme.
  • Candidates will further be studying the importance of context in the genre of marketing.
  • Applicants will be working on the methods and process of working with both B2B and B2C clients.

The syllabus

Module 1: “As if" this was a starting point

Module 2: Sales – From cold calling to Facebook and Alibaba

Videos
  • In search of...
  • My best friend is a contact
  • Freezing Cold Calling
  • E-mailing is never e-mailing
  • But Social is Media
  • B2B vs B2C: Relations
  • Closing the deal
Quiz
  • Framing this module
Peer Review
  • Sales letters

Module 3: Who are these customers and what do they actually want? Analysis – customer insights and analytics

Videos
  • Who are all these customers?
  • 1000 miles in their shoes
  • Context matters
  • When fun becomes pain…
Quiz
  • Useful acronyms and so forth
Peer Review
  • PEST-ing and SWOT-ing Google.

Module 4: It is better to skate to where the puck is going: Segmentation & positioning

Videos
  • Reasons to skate
  • Who's old and who's new here actually?
  • Finding your own way of segmentation
  • But if segmentation does not work?
  • Don´t tell me a story about storys and branding
Redings
  • Digging deeper into Segmentation principles with the help of Facebook
  • Segmentation in future: As if Facebook and Google joined forces
  • Really good storytelling
Quizzes
  • Did I get The Segmentation and Positioning-Module?
Peer Review
  • Customer segmentation in the Retailing-industry

Module 5: Instead of the great plan that never will be executed: Experiential marketing and Pivoting techniques

Videos
  • The reason
  • And in Practice?
  • When we stumble
  • The Digital Feedback-loop
  • The core of it
Quiz
  • Self-testing the test-module
Peer Review
  • Pivoting

Module 6: Closing the deal and conversion – AIDA, not just an opera

Videos
  • Closing the deal
  • Desire leads to Action
  • Interest leads to Desire
  • Attention leads to Interest
Reading
  • The opera and the movie
Quiz
  • Of course, you can sing

Module 7: Mass marketing vs. customization to be considered when…

Videos
  • Mass marketingng vs Customization
  • Different Competitive Strategies
  • Channel Strategies
  • The BCG-Matrix
Quiz
  • Also, this module can be tested if you like

Module 8: Playing the market expansion game – The hockey stick phenomena

Videos
  • The hockey-stick phenomenon
  • Failing when we had it
  • Leveraging: the next step
Quiz
  • Hockey-sticking-stick

Module 9: If no beginning then neither an end

Admission details


Filling the form

To apply for the Marketing Strategy for Entrepreneurs programme, the students are required to follow the listed steps-

Step 1: To generate the form, the students have to visit the provided link- https://www.coursera.org/learn/marketing-strategy-entrepreneurs

Step 2: To apply to the course, the students need to click the “enrol” button and pay the mandated course fee to proceed further. 

Note: The students can also choose the 7 days free trial option. After completion of the trial, the students will get access to the course and the course guides.

Scholarship Details

Financial assistance is provided to the students who are facing financial crunches but the amount has not been specified on the website. The students who will be selected for the assistance will be notified by the management.

How it helps

The Marketing Strategy for Entrepreneurs certification benefits the students by providing a platform to interact with the best lectures and world experts. The course will be conducted in online mode and is an intermediate level course. The Marketing Strategy for Entrepreneurs training online course is offered by EIT Digital and Coursera jointly. The students who have financial crunches will also be provided with financial assistance. The course allows the students to practice and learns from the best educators. After the completion of the course, the students will be given an e-certificate and the link of which can be shared by them in their professional social media handles and CV. The Marketing Strategy for Entrepreneurs online course will thus be helping the students to strengthen their skills and fundamentals in the domain of marketing. Hence, after completing the online session, the students will have their skills developed in the genre of sales, entrepreneurship, digital marketing and marketing in specific.

Instructors

Dr Henrik Blomgren
Assistant Professor
EIT Digital

FAQs

In the Marketing Strategy for Entrepreneurs online course, is financial assistance provided?

Yes, while pursuing the Marketing Strategy for Entrepreneurs online course, the students will access financial assistance.

For how long will the course continue?

The certification course will continue for twelve hours over the online platform.

Are subtitles available for the course?

Yes, students can avail subtitles in multiple languages while pursuing the Marketing Strategy for Entrepreneurs certification.

By whom is the course provided?

The course is offered by EIT Digital and is available on the platform Coursera.

How can the certificate be earned?

The students will receive the certificate in Marketing Strategy for Entrepreneurs training only after they upgrade the programme to apply for the “specialization course.”

How to avail of the course materials?

The access to the course materials depends upon the students' type of enrollment option. Not all materials will be available to the students if they pursue the free track. For getting more details, they can contact the management.

Is a free trial option available?

Yes, the students will get to access a seven days free trial in the Marketing Strategy for Entrepreneurs programme.

What skills will the students be learning in the course?

After completing the course, the students will be developing their skills in Sales, entrepreneurship, digital marketing, and marketing.

How can the course fee be paid?

The students can pay the course fees using online payment methods, such as debit card or credit card or any such mode of online payments.

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