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    Basics of Digital Marketing for All

    BY
    State Bank of India via Edx

    Brochure Enquire
    Lavel

    Beginner

    Mode

    Online

    Duration

    4 Weeks

    Fees

    Free

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based
    Learning efforts 1-2 Hours Per Week

    Course and certificate fees

    Type of course

    Free

    certificate availability

    Yes

    certificate providing authority

    State Bank of India

    certificate fees

    ₹8,292

    The syllabus

    Module 1: Introduction to Digital Marketing

    • Demystify Digital Marketing
    • Digital Marketing Tools to expand Business
    • Make a website using WordPress
    • Discussion Board - Module 1
    • Module 1 - Assessment 1

    Module 2: SEO & SEM

    • Introduction to SEM and SEO
    • Paid Advertising SEM
    • Search Engine Optimization (SEO)
    • SEO Analytics and Comparisons
    • Discussion Board - Module 2
    • Module 2 - Assessment 2

    Module 3: Social Media Marketing & Content Strategy

    • Introduction
    • Omni Channel Marketing - Use of Different Social Media Platforms
    • Blogging
    • Content Creation
    • Facebook Marketing
    • Instagram & Influencer Marketing
    • Discussion Board - Module 3
    • Module 3 - Assessment 3

    Module 4: Email Marketing & Web Analytics

    • Introduction to email marketing
    • Email Marketing Platforms
    • Creation of Marketing Emails
    • Tracking of Marketing Emails
    • Web Analytics
    • Discussion Board - Module 4
    • Module 4 - Assessment 4

    Course Evaluation - Final Assessment

    • Course Assessment

    Instructors

    Mr Raja Sekhar Beera

    Mr Raja Sekhar Beera
    Chief Manager
    State Bank of India

    Other Bachelors, MBA

    Ms Jayasri Lalitha

    Ms Jayasri Lalitha
    Assistant General Manager
    State Bank of India

    Other Masters

    Mr Deepak Kumar

    Mr Deepak Kumar
    Faculty
    State Bank of India

    Mr Umakanth C V S

    Mr Umakanth C V S
    Chief Manager
    State Bank of India

    Other Masters

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