ICTRD CERTIFIED DIGITAL MARKETING EXPERT

BY
Indian Council for Technical Research and Development

Learn to create, and make a robust digital marketing strategy with the Master Certification Program in Digital Marketing Expert online course.

Mode

Online

Fees

₹ 1250 3900

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The ICTRD Certified Digital Marketing Expert is an online course that is the initiative of the Indian Council for Technical Research & Development. With the expert trainers of this course, the candidates will be learning all the latest trends, techniques, and tools of digital marketing. The candidates will be receiving an industry-recognized certificate that is accepted globally.

The ICTRD Certified Digital Marketing Expert training is great for giving knowledge of the latest tools of digital marketing. The participants will be able to build a strategy of marketing that will be taking everything a notch ahead in the business. The course completes after the students secure half the marks out of the total marks, they will be getting both the certificate in a digital format and a hard-copy format so that they can have a fruitful career in digital marketing.

The highlights

  • Digital marketing course
  • Fully online programme
  • Certificate verified by Indian Council
  • Industry recognized certification
  • Renowned faculty
  • ICTRD alumni network

Program offerings

  • Online course
  • Online exam facility
  • Certification of completion
  • Ictrd alumni network. ictrd esteemed certification
  • Management skills
  • Learning dashboard

Course and certificate fees

Fees information
₹ 1,250  ₹3,900

The Master Certification Program in Digital Marketing Expert fee is Rs. 1250.

Master Certification Program in Digital Marketing Expert Fee Structure

Description

Amount in INR

Discounted Amount in INR

Programme Exam Fee

Rs. 3900

Rs. 1250

certificate availability

Yes

certificate providing authority

ICTRD

Who it is for

If any student or professional candidate wants to have knowledge in detail about tools of digital marketing can learn throughout this programme, and can become a certified digital marketing executive

Eligibility criteria

Certification qualifying details

  • Within the first 12 months of admission, the students need to give the online exam and get 50% marks to receive the Master Certification Program in Digital Marketing Expert by the Indian Council For Technical Research & Development.

What you will learn

Digital marketing skills

The candidates after the ICTRD Certified Digital Marketing Expert syllabus will be learning concepts related to WordPress, google analytics, search engine optimization, google search console, google ads, email marketing, mobile marketing, content marketing, and affiliate marketing.

The syllabus

Digital Marketing Course Introduction

  • What is Digital Marketing?
  • How is Digital Marketing useful?
  • What are the types of Digital Marketing?

WordPress

  • What is a Website today?
  • Domains, Web hosts, Servers & Hosted services
  • What is WordPress?
  • Get started with WordPress.com
  • Creating Content
  • Building a Website
  • Intro to WordPress.org

Search Engine Optimization

  • Why SEO?
  • What is SEO?
  • What is keyword research?
  • How does a search engine work?
  • On-page SEO
  • Off-page SEO
  • What is Google Algorithms?
  • Types of SEO
  • Website architecture
  • Local SEO
  • How to measure your SEO performance

Google Analytics

  • Getting started with Google Analytics
  • Traffic Sources
  • Goals

Google Search Console

  • What is Search Console?
  • Why you Need Search Console
  • How to set up Search Console
  • A Brief Overview of Search Console

Google Ads

  • How to advertise on Google & What are Google Ads?
  • What is the various format in Google Ads?
  • Where is Google showing your ads?
  • How can you create Google Ads?
  • Important Metrics to track
  • Optimizing your advertisements
  • How to set up a Google Ads account
  • How to run Google Ads

Social Media Marketing

  • What is Social Media Marketing?
  • What are the channels used for SMM and how can you use them?
  • What are the tools for Social Media Marketing?
  • Facebook Ads
  • Instagram Ads
  • Youtube Ads

Email Marketing

  • Why Email Marketing?
  • What is Email Marketing?
  • Email Marketing setup
  • Benefits of Email Marketing
  • A/B Testing
  • How to Optimize subject line
  • Optimize your Email content
  • Automating Emails
  • Types of Email campaigns
  • How to engage with new subscribers
  • Email Marketing Tools

Content Marketing

  • Know your Audience
  • Create high-quality Content
  • Consistently run A/B tests
  • Conduct a competitor analysis
  • Choose a suitable content format
  • Choose a content management system
  • Target your audience using emails
  • Measure your content performance

Mobile Marketing

  • Mobile media facts and figures
  • How Brand connect with Consumers
  • Mobile marketing tactics

Online Reputation Management

  • What is Online Reputation Management?
  • How your Online Reputation can be damaged?
  • What happens when your reputation is ruined
  • How to repair your Online Reputation

Affiliate Marketing

  • What is Affiliate Marketing?
  • What is the process of Affiliate Marketing?
  • What are the tips for success in affiliate marketing?

Admission details

Here is the Master Certification Program in Digital Marketing Expert classes admission process:

Step 1: Visit the website: https://ictrd.org/digital_marketing/.

Step 2: Next students have to finish off the online registration with only an email address.

Step 3: After online registration, the online fee also needs to be paid. 

Step 4: The students are given a dashboard, and admission as the 3 above steps are finished.


Filling the form

A very tiny registration form asking for details like phone number, mail, and the name of the students have to be written and submitted online to create accounts.

Evaluation process

The "Time Specific Open Book'' final ICTRD examination has to be attended by the students for certification. The students can even attend this exam from their homes with only a proper net connection, and a desktop or a laptop. There will be 30 questions each of 2 marks that will be asked from the students, and they will have to answer them in just one hour without worrying about negative markings being done. The type of questions shall be objectives, and passing is mandatory with 50% marks.

How it helps

Here are some ICTRD Certified Digital Marketing Expert certification benefits:

  • Candidates can prepare for their Google Certification exam by learning tools like WordPress, Google AdWords, HTML and CSS, and Google Analytics.
  • The students can build up superlative content that is required for digital marketing.
  • Candidates can make a successful brand strategy by building a website, and its reputation.
  • This certificate course increases the student’s eligibility to become an ICTRD Alumni.
  • After passing there is no waiting for the certification, as it gets reflected instantly in the student dashboard. 
  • The certification can also be received at the student’s postal address without cost.

FAQs

What is the time limit in which the students have to complete their final ICTRD examination?

The total duration kept for this exam is 1 hour, where no extra time is given.

Can residents outside India get certificate hard copies?

Any resident outside India will only get their certificates mailed.

What is the time zone of the exam for the Master Certification Program in Digital Marketing Expert online course?

The exam’s time zone is according to Indian time. 

What should the participants do to schedule their end exams?

The students need to log in, go to their dashboard, and get started by scheduling the exams from there.

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