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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Swayam's Customer Relationship Management certification is a postgraduate-level course that falls under the category of management studies. It is a two-credit course and will be instructed by Shainesh G. The programme focuses on explaining how CRM helps businesses to implement strategic practices and technologies to gain and retain customers.
Candidates will gain a strong base of CRM concepts and know-how to turn short-term customers into a long-term relationship. The online Customer Relationship Management training covers topics such as customer retention, centricity, lifetime value, value management, and customer engagement. Understand the best practices required for customer relationship management and apply them in real-life situations to build a robust relationship with the customers.
Experts from the industry craft and update the Customer Relationship Management programme. The course study material has been verified by the national coordinator of management studies, Indian Institute of Management, Bangalore (IIMB). Swayam also allows the transfer of credits for the course, provided that the candidate's university or college accepts the same.
The Highlights
- Postgraduate level
- Two-credit course
- Online core training
- Six weeks to complete
- Transferable academic credits
- Management studies programme
- Video Lectures in English
- Internal assignment and assessment
- Additional reading resources
- External proctored examination
- Computer-based exam
- Government of India initiative
- Online discussion forum
- Checked by IIMB
Programme Offerings
- Free Admission
- Internal assessment
- Weekly Assignments
- External proctored examination
- Computer-Based Exam
- Postgraduate-Level Core Course
- Two transferable Credits
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bangalore |
Swayam’s Customer Relationship Management programme is free.
Eligibility Criteria
Candidates will receive the certificate for the Customer Relationship Management postgraduate training only after meeting the eligibility criteria. The final score will determine whether or not candidates get the certificate and their grades. The certification consists of 25 per cent weightage of weekly assignments and 75 per cent of the final exam.
What you will learn
With Customer Relationship Management online postgraduate course, candidates will have a firm comprehension about the following:
- Meaning and application of CRM
- Importance and benefits of CRM for businesses and customers
- Implementation of premium CRM practices
- Importance of building trust and bonding to gain loyal customers
- How to achieve long-term customer relationships
Who it is for
Admission Details
Step 1. Join the Customer Relationship Management undergraduate-level course by going to Swayam’s website.
Step 2. Click on the ‘Sign-in/Register’ option to join the course.
Step3. Start an account with your username, email ID, and password.
Step 4. Enter the Swayam verification code.
Step 5. Click on the ‘Create’ option and enlist for the course.
Application Details
There is no admission form for the Customer Relationship Management online programme. Candidates may sign up/register by creating an account and join the course.
The Syllabus
Introduction to CRM
- CRM: Meaning and definition
- CRM: Benefits
- Why should businesses adopt CRM
Building the Customer Relationships
- The how’s and why’s of building strong relationships with customers
CRM: Economics
- Lifetime value of customer
- Activity based costing for customer profitability analysis
CRM Applications
- Applications of CRM in different industries
CRM in Business Markets
- CRM practices in Business Markets
CRM Implementation
- CRM implementation process, precautions related to CRM implementation.
Evaluation process
Candidates will have to attend the exam for the Customer Relationship Management course at the allotted examination centre and provide the hall ticket along with a government photo identification card. Additional details about the exam are mentioned on the hall ticket.
The exam for the Customer Relationship Management training is computer-based with different question modes like fill-in-the-blanks, MCQs, etc. Candidates are required to score at least 40% marks to pass the exam.
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
Go to Swayam’s official website and click on ‘SWAYAM Helpline/Support’ at the bottom of the page. Choose the national coordinator to ask queries or doubts and contact them via the email ID provided by Swayam.
Six weeks.
Candidates will receive the Customer Relationship Management certificate only after fulfilling the eligibility criteria for the internal assessment and external proctored exam.
Yes. Shainesh. G is the professor of marketing at IIMB. He is also the author of the book ‘Customer Relationship Management – A Strategic Perspective’, which is the prescribed textbook for CRM courses at several business schools.
Candidates will have video lectures as well as reading material for the course.