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- What is SEO?
- How Google Works (Crawling & Indexing)
- Periodic Table of SEO success factors
- Understanding the Search Engine Algorithm?
- Need of SEO
- Why do I need SEO for my business?
- How to increase sales using SEO?
- How does SEO figure into business?
- SEO Career Paths
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- Simpliv Learning
- Courses
- Search Engine Optimization Mastery Bootcamp Digital Avenue for Organic Growth
SEO Mastery Bootcamp - Digital Avenue for Organic Growth
Quick Facts
| particular | details | ||||
|---|---|---|---|---|---|
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekdays
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Course and certificate fees
certificate availability
Yes
certificate providing authority
Simpliv Learning
The syllabus
Foundation of SEO
Future of SEO:
- Voice search
- Augmented & Virtual Reality
- Wearable devices & latest tech
Keyword Research & Competition Analysis
- What is a keyword?
- Types of keywords?
- How to select proper keywords for my website?
- Keyword Research tools
- Competition Analysis
On-Page Optimisation
- XML Sitemaps, Robots.txt
- Internal linking
- Title Tag
- Anchor Tag
- URL
- Header Tags (H1, H2…H6)
- Image Optimization (Alt Tag)
- Sitemap Creation
- Meta Description
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
- Broken links
- Canonicalisation
- 301, 404, 501 redirects
- WP Plugins
Off-Page Optimisation
- Social Sharing
- Local Directory Submissions
- Content marketing basics & their importance
- Wikipedia
- Website submission to all major search engines having a global database
- Video submission and SEO advantages.
- Niche back-linking via influencers & articles
SEO Audit Techniques
- What is a Website Audit & its importance?
- Free Online SEO tools
- On-page & Off-page audit strategy
- Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
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