Adobe Marketing Cloud Training Course Online

Mindmajix Technologies

Online

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study, Virtual Classroom

                                    Mode of Delivery
                                    Video and Text Based

                                    Frequency of Classes
                                    Weekdays, Weekends

Reporting and Analytics tool usage and Business analysis

Introduction adobe analytics
Reporting best practices
Introduction to KPI’s, metrics
Conversion metrics
Overview of other analytics solutions in the market
Web analytics life cycle
What your client/business exactly wants (analysts vs reporting robots)
Test time: case studies/problem solving on multiple metrics/ KPI’s
Dashboard creation & why dashboards?
Effective alerts
How clustering/segmentation can change your business?? (The google,
amazon way)
Segmentations
Segment builder
Datawarehouse (Adobe cloud) / Teradata / Hadoop
Pre-analysis
Analysis
Consulting & Business recommendations (The real value addition to
business)
Page analysis
Browser conversion rate analysis
Checkout path analysis
How to prevent fallout on your website
External campaign analysis
Below the page fold analysis
Internal search analysis
Content affinity (do you want to increase your website revenue by 3%?)
Geo segmentation analysis
Understanding the basis of adobe site catalyst implementation
Self-evaluation test

Analytics implementation and admin concepts

Client and server side of web analytics
Internet protocol
Packet sniffers
Web browsers
Charles
DOM
Debug troubleshoot
Cookies 101
Architecture, content and variables – along with admin module
Introduction to sitecatalyst admin
Beacon anatomy
Sitecatalyst cookies
Sitecatalyst first party cookie
Regional data centers (RDC)
Sitecatalyst code deepdive
Macro and micro level link tracking
Sitecatalyst content identification
Sitecatalyst manual link tracking
Automatic link tracking
Datatypes in Sitecatalyst
Content identification
Traffic variables – props
Conversion variables – eVars
Success event
Sitecatalyst product variable
List vars in sitecatalyst
OtherSCVars
SAINT classifications / classification importers
Report suite architecture – MST, roll up, virtual
Debug logs
Advanced settings
Event serialization
Important KBR overview
Questions and review tests (Will be done after each chapter)
Translating requirements into tech architecture
Optimizing the use of variables
Managing the behaviour of the variables
Identifying tracking issues (without using source code and admin access)
Cases related to the business vertical

TMS (Tag manager) – DTM, GTM

Fundamentals and tag management architecture
DTM roles, approval history and publishing workflow
Debugging using DTM switch
Embed code, file hosting options and web properties
Data elements – js object, css selector, url parameter, custom script
Adding different tools via dtm - analytics, target, audience manager
Rules within the dtm and usage
Page load rules
Event based rules
Direct call rules

Adobe Target (Analytics optimization) – formely Adobe Test & Target

Introduction to test & target
Terminology, Test & Target basics
Creating basic campaigns and filters
Other different types of campaigns
Segments
Parameters
Targeting
Reports & results analysis
Using success metrics
Multivariate campaigns
Ad testing
Real time case studies and next steps

Overview of Adobe audience manager, Adobe campaign, Adobe experience manager

Leveraging adobe analytics data in adobe audience manager
Leveraging adobe audience manager data in adobe analytics
The core services of a DMP
Overview of the interface
Adobe audience manager use cases
Define and create data source
Signals, traits and segments
Interpreting segment performance data
Destination types
Trend reports
Unused signal reports
Overlap reports
General reports
Audience market place and creating datafeeds
Adobe campaign overview
Adobe experience manager overview

Interview Questions

Popular Courses

Popular Platforms

Popular Searches

Adobe Marketing Cloud Training Course Online

Online

Quick Facts

Course and certificate fees

certificate availability

certificate providing authority

The syllabus

Reporting and Analytics tool usage and Business analysis

Analytics implementation and admin concepts

TMS (Tag manager) – DTM, GTM

Adobe Target (Analytics optimization) – formely Adobe Test & Target

Overview of Adobe audience manager, Adobe campaign, Adobe experience manager

Interview Questions

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Popular Searches

Adobe Marketing Cloud Training Course Online

Online

Quick Facts

Course and certificate fees

certificate availability

certificate providing authority

The syllabus

Reporting and Analytics tool usage and Business analysis

Analytics implementation and admin concepts

TMS (Tag manager) – DTM, GTM

Adobe Target (Analytics optimization) – formely Adobe Test & Target

Overview of Adobe audience manager, Adobe campaign, Adobe experience manager

Interview Questions

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Thank You!

Download the Careers360 App on your Android phone