Certificate in Creating Google Ads Campaign QLS Level 3

Oxford Home Study Centre

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Text Based

The introductory course module provides candidates with a broad overview of the most important AdWords technical terms and jargon.
Web marketing lingo is explored in detail, along with the fundamentals of search engine optimisation (SEO) and the role pay per click (PPC) advertising plays from a modern marketing perspective

The basic components of the powerful Google AdWords strategy are outlined and explored in Module 2, which guides candidates through the most important steps in the PPC planning and implementation processes.
A variety of campaign planning considerations and challenges are introduced, along with keyword selection criteria, the creation of ad groups and the value/uses of long-tail and short-tail keywords.

PPC campaign creation is discussed in further detail throughout Module 3.
Along with a series of essential planning guidelines, candidates explore budgeting for PPC campaigns, essential quality improvement strategies, quality score breakdown and more.

Professional advertisement design follows as the core focus of Module 4, which incorporates an exploration of persuasive techniques and their application/relevance in contemporary marketing.
Along with a breakdown of professional advert structure, candidates explore effective use of language and written content in general within an ad.

In the closing course unit, content shifts focus to GDN (Google’s Display Network) and a general series of teachings centred around advert/campaign optimisation.
Along with the importance of monitoring and analysing click-through rates (CTR), candidates are guided through a variety of additional key metrics and associated optimisation strategies.

Popular Courses

Popular Platforms