Program in Digital Marketing

BY
upGrad Campus

Explore and gain hands-on experience in Digital Marketing with a Program in Digital Marketing certification by upGrad.

Mode

Online

Duration

5 Months

Fees

₹ 47000

Inclusive of GST

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

The Program in Digital Marketing certification course provides an extensive curriculum focusing on digital marketing, fundamentals of marketing, channels and metrics, designing and building a web presence, and others. The certification course duration is 5 months and offers 200 plus learning hours, and live sessions every weekend through industry experts and mentors. 

The students can gain hands-on experience in Digital Marketing Strategy, SEM, SMM, SEO, YouTube, Performance Marketing, Analytics, Email marketing, ChatGPT, and other latest trends in the industry. The Program in Digital Marketing certification by upGrad provides practical real-world experiments through live projects and case studies on Search Engine Optimization, social media marketing, and email marketing  Pay Per Clicks.

The highlights

  • 5 Months Course 
  • 200+ Learning Hours
  • 3 Assured Interviews
  • 6+ Hands-on Projects
  • 40+ Tools and Platforms
  • 65+ Hours of Live Sessions
  • 10+ Case Studies

Program offerings

  • 3 assured interviews
  • Industry professionals 1:1 interactions
  • Ai integrated marketing
  • Google and meta experts
  • Mentor-led internships
  • Meta blueprint certification test worth 50$

Course and certificate fees

Fees information
₹ 47,000  (Inclusive of GST)

The Program in Program in Digital Marketing certification fee is Rs 47,000. The students get 125+ hours of recorded sessions, guaranteed certification, one-on-one interactions with industry experts, and Mentor-led Internships at top companies benefits. 

Program in Program in Digital Marketing Certification Fee Structure

Certification Course 

Certification Fee 

Program in Digital Marketing

 Rs 47,000

certificate availability

Yes

certificate providing authority

upGrad Campus

Who it is for

Once the students have completed the Program in Digital Marketing online course, they can explore the various career opportunities available in digital marketing such as Digital Marketing Manager, SEO Specialist, Social Media Manager, SEM Manager, and Content Manager. Candidates can opt for this course to enhance their skills and knowledge. This course is also beneficial for:

Eligibility criteria

Academic Qualifications

To enroll in the certification course, the students can be from any background and must be good at English, fresher and have a passion for Digital Marketing. 

Certification Qualifying Details

After completing the Program in Digital Marketing certification course, the students will receive a certification. 

What you will learn

Digital marketing skills Social media marketing Knowledge of web analytics

After completing the Program in Digital Marketing certification syllabus, the candidates will gain hands-on experience in digital marketing strategy, various tools and platforms, generative AI, and designing and building a web presence. They will also learn the blog creation, digital marketing channel metrics, and remarketing. Students will also get trained on aptitude and soft skills. 

Students will gain in-depth subject knowledge and real work experience with curated projects under the guidance of industry experts and mentors. Upon completion of the Program in Digital Marketing training, students will be able to apply the principles and strategies in real-world projects provided by industry experts.

The syllabus

Introduction to the Program

  • Succeeding in Digital Marketing
  • SMART Framework

Fundamentals of Marketing

  • Introduction to Marketing
  • Segmentation, Targeting and Positioning
  • Marketing Management through the Concept of 4Ps
  • Branding, Brand Equity, Brand Models with Examples

Digital Marketing Channels and Metrics

  • List of Digital Marketing Channels
  • Mapping Channels to Funnel Stages
  • Digital Marketing Framework
  • Digital Media Metrics
  • Digital Marketing Metrics at Funnel Stages
  • Revenue Metrics

Case Study: Mamaearth

Designing and Building a Web Presence

  • Elements & Design of a Website
  • Information Architecture and Wireframes
  • Visual Design, Implementation and Testing
  • The Hook Framework

Blog Creation Project

  • Introduction to Plesk & Wordpress
  • Blog Guidelines
  • Integrating Analytics

Remarketing

  • Remarketing with Google Analytics
  • Remarketing with Facebook Ads
  • Remarketing with Mobile Ads

Social Media Marketing (SMM)

  • Popular Social Media Channels
  • Social Media Plan
  • Social Media Execution Strategies - Paid & Organic
  • Online Reputation Management
  • Social Media Ad Formats
  • Measuring Social Media Performance
  • Organic & Paid YouTube Marketing

Case Study: Mauka Mauka Campaign

Case Study: Blinkit

Social Media Marketing Live Project

  • Facebook Live Campaign
  • Troubleshooting

Search Engine Optimization (SEO)

  • SEO Basics
  • Keyword Strategy
  • SEO Strategy & SEO Audit
  • Content Optimization
  • Technical Optimization
  • Authority
  • Keyword Performance
  • Future of SEO - Video, Voice, Mobile, Local

SEO Live Project

  • SEO for Blogs

Search Engine Marketing (SEM)

  • Creating an SEM Campaign
  • Budgeting, Bidding, Keyword Match & Conversion Tracking
  • Keyword Planning
  • Landing Page
  • SEM Metrics

Case Study: Salesforce

SEM Live Project

  • Search Ad Campaign

Display Advertising

  • Types of Display Ads
  • Banner Blindness & Moment-based Marketing

Email Marketing

  • Goals & Components
  • Building an Email Campaign
  • Email Marketing Analysis & Optimization
  • Tone, Subject Lines, Email Body Copy

Email Marketing Live Project

  • Create Account & Audience List
  • Design Email
  • Email Marketing Guidelines

Content Marketing

  • Content Marketing vs Advertising
  • Jobs, Skills & Companies
  • Content Marketing Plan
  • Content Themes, 7A Framework
  • Content Calendar & Promotions

Case Study: Uber

Integrated Marketing Strategy in the Digital World

  • Integrated Marketing Framework
  • Integrated Marketing Communication
  • Building an Integrated Marketing Plan

Web Analytics

  • Introduction to Web Analytics
  • Marketing Analytics Data Collection
  • Google Analytics Walkthrough

Web Analytics Live Project

  • Analyse Data for Google Merchandise Store
  • Google Analytics Reports

How to Be a Freelancer

  • Role and Importance
  • Attract Clients
  • Pricing Your Work

Advanced Digital Marketing using Generative AI

  • Introduction to ChatGPT
  • How to use ChatGPT to generate website content
  • Job Landscape Change with ChatGPT
  • How to use ChatGPT for Keyword Generation
  • Understanding the Limitations of AI in Digital Marketing
  • ChatGPT Marketing Use Cases
  • Live Session: Make videos using AI tool Sora

Interview Questions

Admission details

To join the Program in Digital Marketing classes, follow these steps:

Step 1: Browse the link below: https://upgradcampus.com/courses/digital-marketing/

Step 2: To enroll for the Program in Digital Marketing certification course, click on the "Enroll Now" button, fill out the form with personal information and address details, and submit the form. 

Step 3: Once form submission is done a representative will reach out to assist to pay the course fee.


Filling the form

The candidates must go to the official website, fill out the enrollment form, and pay the course fees to register for the Program in Digital Marketing online course.

Instructors

Mr Mayank Kumar
Co-Founder
EDHEC Business School

Ms Sakhee Dheer

Ms Sakhee Dheer
Digital Marketing and Analytics
Google LLC

FAQs

Does the Program in Digital Marketing certification course provide mentor-led internships?

Yes, the certification course provides a 4-week mentor-led internship programme. Under the guidance of industry Mentors, the students can gain real-work experience with curated projects.

What are the eligibility requirements for the Program in Digital Marketing online course?

Students with any background are welcome to join this certification course. The candidates must know reasonable English and must be fresher.

For how long do students have the access to the content for Program in Digital Marketing course?

The students can access the course content for 3 years after the completion of the course.

What is the duration of the Program in Digital Marketing certification course?

The duration of this certification course is 5 months. The course offers a comprehensive curriculum with 200 plus learning hours, and live sessions every weekend through industry experts and mentors.

Does the Program in Digital Marketing certification training provide internship assistance to enrolled students?

Yes, the certification course offers 3 assured internships or job opportunities upon signing up for these programs.

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