Skill Diploma in Digital Marketing and Analytics

BY
Digital Academy 360

Gain hands-on experience, industry-recognized certification, and 100% placement assistance. Transform your career with Digital Academy 360 today!

Mode

Online

Duration

3 Months

Quick Facts

particular details
Medium of instructions English
Mode of Delivery Video and Text Based

Course overview

The Skill Diploma in Digital Marketing & Analytics is a period of 3 months live, one-on-one interaction program, entirely designed to equip learners with basic skills in digital marketing. It is a program with a curriculum comprising 8 courses in one program, 3 live projects, and 20 case studies.The Skill Diploma in Digital Marketing & Analytics provides a strong importance on experiential learning, with students constantly involved in live projects and case studies, Student are prepared for the real-world challenges of digital marketing.

The highlights

  • 3-Month Program
  • 8 Courses in 1 Program
  • 3 Live Projects
  • 20 Case Studies
  • Interactive Live 1-on-1 Sessions
  • Accredited Certification
  • Scholarship Opportunities
  • 100% Placement Assistance

Program offerings

  • Live projects
  • Case studies
  • Interactive 1-on-1 sessions
  • Accredited certification
  • Scholarship opportunities
  • Placement assistance
  • Flexible learning

Course and certificate fees

certificate availability

Yes

certificate providing authority

Digital Academy 360

Who it is for

This program is ideal for individuals aiming to establish or advance their careers in digital marketing. It caters to undergraduates, master's students, working professionals, job seekers, business owners, and homemakers seeking to enhance their digital marketing skills and knowledge. After completing the course you can easily get below roles -

Eligibility criteria

  • Educational Background: Open to individuals from various educational backgrounds, including MBA, M.Tech, BBA, B.Com, B.Tech, B.E, B.Sc, and others.
  • Professional Status: Suitable for undergraduate students, master's students, working professionals, job seekers, business owners, and homemakers.
  • Learning Mode: Options for online or offline learning to accommodate different preferences.

What you will learn

Social media skills Social media marketing Seo skills Digital marketing skills

Participants will acquire a comprehensive understanding of digital marketing strategies, including SEO, social media marketing, content creation, analytics, and more. The program emphasizes practical application through live projects and case studies, ensuring learners can implement effective digital marketing campaigns.

The syllabus

Module 1 : Digital Marketing Introduction & Fundamentals

  • Marketing & Principles of Marketing
  • Introduction to Digital Marketing
  • Branding Designing & Business Fundamentals
  • Owned, Earned & Paid Media
  • Market Research & Analysis
  • Cutomer Journey & Building Customer Persona
  • Advanced Level Keyword Research
  • AI Keyword Research Tools
  • Importance of AI in Digital Marketing
  • AI Content Generation

Module 2 : Wordpress Website Designing - Personal Website Building

  • Canva - Poster & Social Media Creative Designing
  • Logo Designing Basics - HuMint & Brandmark
  • Domain & Hosting
  • UI UX Fundamentals
  • Creating Professional Email Ids
  • Introduction to Wordpress
  • Wordpress Tools & Themes
  • Theme selection
  • Designing Multiple Pages Basics
  • Portfolio Creation in Website
  • Launch of Website

Module 3 : Organic Marketing - SEO & Content Marketing

  • Search Engine Optimization (SEO)
  • Google Search Console
  • Google My Business
  • Content Marketing
  • Online Reputation Management

Module 4 : Organic Marketing - Social Media & Personal Branding

  • Social Business Profile Creations
  • Facebook & Instagram SEO
  • Linkedin & YouTube SEO
  • Linkedin All Star Profile & Personal Branding
  • Advanced Social Media Calendar Planning
  • Social Media Competitor Analysis
  • Social Media Brand & Reputation Management
  • Social Media Strategy & Planning

Module 5 : Paid Marketing - Meta, Google & Landing Pages

  • Meta Ads & Business Manager Creation
  • Lead Generation & Traffic Campaigns
  • Google Search Ads
  • Google Display Ads
  • Google Shopping Ads
  • Linkedin Ads
  • YouTube Marketing
  • App Marketing
  • Lead Generation Ads
  • Landing Page Creation

Module 6 : Marketing Analytics

  • Google Analytics - 4
  • Google Tag Manager
  • Customer Acquisition Analytics

Module 7 : Personal Branding & Interview Cracking Skills

  • Personal Branding
  • Presentation Skills
  • Interview Q & A
  • Mock Interview Skills
  • LinkedIn Jobs
  • Softskills & Personalitly Development Skills

Admission details

  • Select Course – Choose the digital marketing course that best suits your career goals.
  • Choose Learning Mode – Opt for online or offline learning based on your preference.
  • Fill Application Form – Provide your personal, educational, and professional details.
  • Specify Career Goals – Mention your objectives for enrolling, such as job placement, freelancing, or business growth.
  • Submit Application – Complete and submit the application form for review.
  • Receive Confirmation – Get confirmation of admission via email or call.
  • Complete Payment – Proceed with the fee payment as per the chosen plan.
  • Start Learning – Gain access to study materials, live sessions, and mentorship

Scholarship Details

Eligible students can receive scholarships of up to ₹10,000, making the program more affordable and encouraging diverse participation.

How it helps

  • Comprehensive Curriculum: Gain expertise in various aspects of digital marketing through a well-structured program.
  • Hands-on Experience: Engage in live projects and case studies to apply theoretical knowledge practically.
  • Accredited Certification: Obtain a certification recognized by industry professionals.
  • Placement Assistance: Receive support in securing relevant positions post-completion.
  • Flexible Learning Modes: Choose between online and offline learning to suit your schedule and preferences.

FAQs

Who can enroll in this course?

The course is open to undergraduates, master's students, working professionals, job seekers, business owners, and homemakers.

What is the duration of the program?

The program Duration is 3 months.

Are there any prerequisites?

There are no specific prerequisites; individuals from various educational and professional backgrounds can enroll.

What certifications will I receive?

Upon completion, students receive an accredited certification recognized by industry professionals.

Are scholarships available?

Yes, scholarships of up to ₹10,000 are available for eligible students.

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