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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Professional Certificate in Marketing Management and Consumer Behaviour certification course by Amity Online will equip you with the core skills required for effective management in an organisation. In the course, you will learn how to make marketing decisions and analyse customer behaviour to your product offerings.
During the Professional Certificate in Marketing Management and Consumer Behaviour programme, you will learn how to identify the critical factors for a successful marketing campaign. Understand the target customers and their behaviour towards your products and services. The course will also help you master customer targeting, cater to the needs and desires of your ideal customer profiles, and analyse campaign performance.
Moreover, the Professional Certificate in Marketing Management and Consumer Behaviour certification course broadly has two parts: Marketing Management and customer Behaviour. Experienced instructors structure the course to bring the best for you. The program is offered in partnership with the University of Maryland System. And so, upon completion of the certification program, you will be awarded the certificate of achievement from Amity Online and the University of Maryland System.
The Highlights
- Six weeks course
- Advanced level
- Course completion certificate
- In partnership with the University of Maryland
- Certification from Amity Online + University of Maryland
- Advanced level course for professionals
Programme Offerings
- instructor-led training
- collaboration with University of Maryland
- course completion certificate from Amity Online
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UMDAmity Online |
The total fee of the Professional Certificate in Marketing Management and Consumer Behaviour course comprises two components – the course fee and GST. A discount of 40% can also be availed on the Professional Certificate in Marketing Management and Consumer Behaviour course fee for a limited time period.
Professional Certificate in Marketing Management and Consumer Behaviour Course Fee Structure
Training Option | Fee |
Instructor-led Training Program | Rs. 60,000 (Plus GST) |
Inaugural Discount | 20% |
Total Fee | Rs. 48,000 (Plus GST) |
What you will learn
Upon the completion of the Professional Certificate in Marketing Management and Consumer Behaviour online course, you will gain expertise in skills like:
- Identify the key practices to execute a successful marketing campaign.
- Learn to use consumer and behavioural research for the development of business strategies.
- Ability to Identify the target customers and analyse their needs, behaviours.
- Define the value proposition and position of your customer offerings accordingly.
- Ability to identify the right target customer segment for your different offerings.
- Know the key performance indicators and learn to analyse the results.
Application Details
To apply for the Professional Certificate in Marketing Management and Consumer Behaviour certification course by Amity Online, follow:
- Visit the official website - https://amityonline.com/
- Select the "Professional Certificate in Marketing Management and Consumer Behaviour"
- A new page will be opened
- Click on the “Apply Now” button.
- The screen will open into a new page to fill the registration form.
- Enter personal contact information such as name, phone number, email address, and course name.
- Select the payment method and finish payment through an online mode.
- Save the receipt for future reference.
The Syllabus
Amity Online Frequently Asked Questions (FAQ's)
Marketing management is a discipline that focuses on the practical application of different marketing techniques, tools, and practices to increase the return on an organisation’s marketing expenses. It is a holistic process of planning, executing, and controlling the marketing operations to reach more customers and benefit the organisation.
The Professional Certificate in Marketing Management and Consumer Behaviour is a 6-weeks course. About 14-15 hours need to be dedicated each week for the completion of the programme.
The Professional Certificate in Marketing Management and Consumer Behaviour will be provided to you by Amity Online in partnership with the University of Maryland System.
To earn your Professional Certificate in Marketing Management and Consumer Behaviour, you need to attend the training sessions and fulfill the course requirements. Upon completion of this six weeks course, you will be awarded the certificate of achievement from Amity Online.
The Professional Certificate in Marketing Management and Consumer Behaviour certification course is an advanced level course.