Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The landscape of marketing has changed dramatically. It is natural for students, business owners, and executives to feel confused and overwhelmed. The Customer-Centric Marketing for Entrepreneurs certification program will teach you about deciding which marketing channels are to be used for a campaign. It will help you understand brand building and how to reach the target audience effectively.
The Customer-Centric Marketing for Entrepreneurs course by edX will also give practical experience in designing customer-centric marketing campaigns that create traction using the right channel, be it social media, direct sales, or event marketing. Within a short span of four weeks, candidates will learn the required skills to master entrepreneurial marketing.
Customer-Centric Marketing for Entrepreneurs is an intermediate course that is entirely online. It is hosted by edX and taught by educators from Babson College. This curriculum requires an average weekly study time of four to six hours. Candidates who wish to achieve a verified certificate need to complete the course successfully and purchase the certification. They can also take the programme free of cost; but, a limited duration of access will be given to the course.
The Highlights
- Online, short-term course
- Four-week, the intermediate program
- Verified certificate
- Pre-recorded videos in English
- Educators from Babson College
- Self-Paced, free learning
- Average weekly dedication of four to six hours
- ‘Business and Marketing’ field
Programme Offerings
- online learning
- Short-term programme
- Intermediate course
- Four-week duration
- Verified certificate
- Weekly four to six hours
- Educators from Babson College
- Self-paced
- Entrepreneurial marketing course
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 15770 | yes | Babson College, Wellesley |
- Customer-Centric Marketing for Entrepreneurs certification by edX is a free course.
- Only Individuals seeking a verified certificate must pay Rs. 15,770 to earn one.
Customer-centric marketing for entrepreneurs fee structure
Course Name | Fee |
Customer-Centric Marketing for Entrepreneurs | Free |
Customer-Centric Marketing for Entrepreneurs (With Verified Certificate) | Rs. 15,770 |
What you will learn
Candidates who complete the edX Customer-Centric Marketing for Entrepreneurs online certification will become adept in various topics such as:
- Creating customer profiles and personas that help identify the right marketing channels.
- Using customer discovery tools to determine market needs, obstacles, and opportunities.
- Developing messaging and content that directly address a customer’s needs and accelerate brand excitement
- Responding to customer needs using digital, social, personal, and mobile spheres
- Developing KPIs (key performance indicators), metrics, and milestones to measure campaign success
Who it is for
While the Customer-Centric Marketing for Entrepreneurs course would be helpful for everyone, it is beneficial for the following individuals:
- Students
- Executives
- Business Owners
- Entrepreneurs
- Marketing professionals
Admission Details
Step 1: Individuals who want to join the program must visit https://www.edx.org/course/customer-centric-marketing-for-entrepreneurs and click on ‘Enroll’ after going through the course details.
Step 2: They need to register with the edX website. If they already have an account, they need to choose whether they want a verified certificate.
Step 3: If they need a certificate, they will be redirected to a webpage to pay the program fee. Otherwise, they can straightaway start with the training.
Application Details
The Customer-Centric Marketing for Entrepreneurs certification course by edX features a hassle-free enrolment. Since there is no admission form fill up, students can directly begin learning by either registering with their social media accounts (Microsoft/Apple/Google/Facebook) or creating an edX account. For the latter, they must provide details such as full name, country name, public username, email ID, and a password.
The Syllabus
Instructors
Babson College, Wellesley Frequently Asked Questions (FAQ's)
The Customer-Centric Marketing for Entrepreneurs is a four-week program, where you will require four to six hours per week.
No. this course is online can you can complete it remotely.
The educators for the course are faculty from Babson College.
Yes. This course is free. Only individuals who want a verified certificate need to pay the fee.