Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Digital Marketing Intensive (Online) certification is a 6 months online course that is developed by Columbia Business School Executive Education and is provided by the provider partner Emeritus. Every participant who has enrolled will learn how one can develop, and create a strong online digital presence for their companies by helping them stay marketable.
Digital Marketing Intensive (Online) training is created to help candidates develop a proper understanding of the different channels of digital marketing for tracking, optimising, and analysing the campaigns for maximising the returns on investment. The 21 weeks course features pools, discussions, assignments, and case studies usually held in the final weeks of the curriculum. Along with career development, Emeritus also arranges for 3 additional Google certifications namely Google Ads Display Certification, Google Ads Search Certification, and Google Analytics IQ Certification to be showered on the candidates apart from the participation certification.
The Highlights
- 6 months course
- Online course
- Classes of 15-20 hours
- Renowned Faculty
- Certificate of completion
- Flexible payment options
Programme Offerings
- 21 Weeks Course
- Online Course
- completion certificate
- assignments
- Case Studies
- discussions
- Polls
- quizzes
- Peer Interactions and Networking
- Capstone Project
- Crowdsourcing
- Career Coaching
- Program Support
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Columbia Business School, New York |
The Digital Marketing Intensive (Online) certification fee is US$6,950. This fee can be reduced provided the candidates have referral or group discounts eligibility. Also, if they find the amount more to be paid in a single time, then they may opt, and pay in instalments with the fee being lowered to US$40/month.
Digital Marketing Intensive (Online) Fee Structure
Description | Amount in USD |
Programme Fee | US$ 6,950 |
Eligibility Criteria
Certification qualifying details
As soon as the weekly modules, assignments, and case studies are completed, the candidates will be receiving a Digital Marketing Intensive (Online) certificate of participation by Columbia Business School Executive Education. Along with this, the candidates will also complete 3 external Google certifications.
What you will learn
With the Digital Marketing Intensive (Online) certification syllabus, the candidates will be able to:
- The candidates will be able to become a master in the skill of digital marketing including search, display, social media, and even content marketing.
- These learners will be able to understand how the key trends have impacted the industry of digital marketing that even including automation and artificial intelligence.
- Candidates can discover the frameworks that can be used for implementing and measuring digital marketing campaign outcomes.
- For an accurate customer, profiling the candidates will be learning to collect and use data appropriately.
Who it is for
Here are some individuals who are targeted:
- The individuals who are early to mid-level professionals want to broaden their digital understanding of marketing for improving their understanding of customer experience. These people are Marketing Manager, Brand Manager, Marketing Analyst, and more.
- Candidates who are professionals both inside, and outside of the marketing field who want to make career changes.
- Business owners want to improve their strategies for better marketing efforts.
Admission Details
Here is Digital Marketing Intensive (Online) admission process:
Step 1: Visit the main official website: https://online1.gsb.columbia.edu/digital-marketing-intensive.
Step 2: Then scrolling, locating, and clicking the ‘Apply Now’ button is the next prescribed step.
Step 3: The clicking enables the participants to make their new Emeritus accounts for logging in.
Step 4: Next, the participants need to fill up their application form details, and submit the programme fee.
Step 5: As step number 4 is completed, the students get their admission confirmation from Emeritus.
Application Details
The application needs two kinds of details to be submitted. One is related to personal details like name, city, gender, and the other one is professional details like job title, remuneration, and others.
The Syllabus
Instructors
Columbia Business School, New York Frequently Asked Questions (FAQ's)
3 external certifications will be awarded by Google.
The maximum installments allowed is 6.
The online provider is Emeritus for this certification.
The maximum hours every week to be invested is 5-20.