Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Digital Strategies for Business: Leading the Next-Generation Enterprise online course focuses on how to create new strategies and business models for your company or business so that it can thrive in the digital age. It offers real-world case studies of Coca Cola, British Airways, and iPhone by Apple, giving a wide range of digital trailblazers and traditional enterprises to provide you with a comprehensive understanding of the concept.
Digital Strategies for Business: Leading the Next-Generation Enterprise course is a result of the collaboration between Columbia Business School Executive Education and Emeritus. Experienced faculty who are revered professors in business will be teaching the course. Moreover, the course syllabus follows a combination of fun and interactive learning tools to help you successfully complete the course.
Digital Strategies for Business: Leading the Next-Generation Enterprise programme by Emeritus is a three-month course with an admission fee of US $1,500. Candidates need to have prior work experience if they wish to understand this course deeply. They must also study for 2-4 hours weekly to complete the course successfully.
The Highlights
- Online training
- 10-weeks course
- Verified Digital Certificate
- Experienced faculty from Columbus Business School
- Video lectures
- Live Q&A with educator
- Live online sessions
- Case Studies
- Assignments
- Discussions
Programme Offerings
- Three-month course
- Short-term course
- 100% online training
- Certificate Course
- experienced faculty
- video lectures
- assignments
- Live Webinars and Q&A
- Case Studies
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | EmeritusColumbia Business School, New York |
- The course offers flexible payment options and special group enrolment pricing that will reduce the price if the candidate joins the program with their colleagues.
Course | Fee in USD |
Digital Strategies for Business: Leading the Next-Generation Enterprise course | US$ 1,500 |
What you will learn
Digital Strategies for Business: Leading the Next-Generation Enterprise by Emeritus dives deeply into various topics such as:
- Digital Transformation’s Five Domains
- Understanding Customer behaviour and dealing with different kinds of competitors
- Platform Business Models
- Building and using data to design business strategies
- Translating the Lean Startup to Enterprise Scale Innovation
- Surviving disruption
- Frameworks of Leadership and the Customer Value
Who it is for
The Digital Strategies for Business: Leading the Next-Generation Enterprise online course will be ideal for:
- Business Strategists
- Chief Technical Offer (CTO)
- Key Decision Makers
- Business owners
- Business Development Managers
- Sales and Marketing Professionals
- Corporate Executives
- Marketers
Admission Details
Step 1: Join the Emeritus’ Digital Strategies for Business: Leading the Next-Generation Enterprise course by visiting the link here: https://online1.gsb.columbia.edu/digital-strategies.
Step 2: Once you have read the course details and choose the ‘Apply Now’ tab.
Step 3: If you are using Emeritus.org for the first time, you must create a new account. But in case you already have an account, use the registered email ID and password to log in.
Step 4: Now, provide your contact information, work experience, and current employer's name. Then, pay the admission fee based on your preferred payment option. Enter the referral code if you have one. If you are enrolling with your colleagues, you can avail yourself of a discount.
Application Details
While there is no application form, you can enrol in Emeritus’ Digital Strategies for Business: Leading the Next-Generation Enterprise course via a sign-up form. It requires your contact information, work experience, and current employer's name.
The Syllabus
- How digital transformation is not about technology but about strategy and new ways of thinking.
- Customers, competition, data, innovation, and value.
- Path to purchase customer journey, from start to finish.
- Series of channels that customers use to make a purchase.
- How to re-imagine your ever-changing customers as customer networks
- Fve core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.
- How platform businesses create interactions across a large number of participants.
- The Platform Business Model map for your organization while exploring the power of network effects.
- Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.
- Data has become the key to competitive advantage.
- How to leverage data and then optimize it to create value consistently.
- What is big data?
- Huge collections of data and their importance today.
- How to use the new industry tools to analyze big data and create value for your business.
- Innovation through the seven principles of experimentation.
- The importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.
- Overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.
- What makes your customers choose you over similar offerings?
- Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.
- Innovative disruptive business model for your organization
- Analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.
- Employ the three Variables of Disruptive Business models in your organization
- Six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.
- The ultimate aim for every business leader is to create value for their customers.
- Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.
Instructors
Columbia Business School, New York Frequently Asked Questions (FAQ's)
Yes. Both Emeritus and Columbia Business School Executive Education will provide you with a digital certificate once you complete the programme successfully.
This online training spans ten weeks in total. You must put in 2-4 hours of study weekly to complete it on time.
Yes, the Digital Strategies for Business: Leading the Next-Generation Enterprise course follows an instructor-led learning approach, with weekly online sessions.
Yes, you can preview the program for free on the website.