Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The B2B Marketing Strategy [online] by Columbia Business School is a programme that will help the candidates add value to their B2B relationships in the field. Students will learn through the curriculum designed by the experienced faculty. The duration of the course is six weeks. Participants will learn about the contents of the course in online mode only. The programme will help you build and maintain a successful connection between the marketing and sales functions.
Additionally, B2B Marketing Strategy [online] certification provides beneficial resources to the working professionals as well. Candidates can upgrade their skills in the area. Participants can expect development in their careers after the course completion. Students can also expect increased exposure, more job or work opportunities, and salary hikes after the successful course completion.
The Highlights
- The course is offered in online mode
- The duration of the course is six weeks
- A weekly time investment of four to six hours is required
- Certification available
- Offered by the Columbia Business School
Programme Offerings
- video lectures
- Case Studies
- Module
- Bite-sized Learning
- online learning
- Exercises
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Columbia Business School, New York |
B2B Marketing Strategy [online] fee structure
Fee | Amount in USD |
B2B Marketing Strategy [Online] | $2,600 |
Eligibility Criteria
Certification qualifying details
Upon successful completion of the B2B Marketing strategy [online], students will receive a certification of participation from Columbia Business School Executive Education.
What you will learn
Candidates interested in B2B Marketing Strategy [online] certification will get knowledge through the following learning outcomes:
- Candidates will learn how an enterprise can identify new product opportunities
- Students will learn which pricing method offers the highest return
- They will learn about the best structure and compensation method for a B2B sales return
- Through the B2B Marketing Strategy [online] certification course, students can gain information about how to influence customers on the social media platforms they use and trust
Who it is for
The B2B Marketing Strategy [online] programme is suitable for:
- Experienced and newly promoted product and business unit managers with technical expertise but limited marketing background
- Account managers seeking to make better customer-relationship decisions specific to B2B marketing
- Product managers and marketing leads transitioning from a consumer domain into a B2B environment
- Managers from a technical or manufacturing background, now responsible for growth or marketing-driven functions
- Sales director
- General manager
- Business development
- Marketing
- Sales manager
- Marketing manager
- Bid manager
- Development manager
- Business manager
- Relationship manager
- Key account manager
- Industrial sales lead
Admission Details
Candidates interested in B2B Marketing Strategy [online] certification course can follow the details given below-
Step 1 Click on the URL https://online1.gsb.columbia.edu/b2b-marketing-strategy.
Step 2 Candidates can then click on the option to apply now.
Step 3 Candidates have to then create an account.
Step 4 Fill in the required information, such as an address, name, etc., on the website.
Step 5 Candidates have to pay the fee to start the course.
Application Details
Candidates are required to fill in the details pertaining to name, address, etc.
The Syllabus
Instructors
Columbia Business School, New York Frequently Asked Questions (FAQ's)
Candidates can learn this course in online mode only.
In case of queries, candidates can visit the help centre.
Students can access the B2B Marketing Strategy [online] certification syllabus after successful enrolment.
The duration of the course is six weeks.
Candidates should spend four to 6-8 hours per week to complete this course.