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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual Classroom, Campus Based/Physical ClassroomVideo and Text Based

Course Overview

The Chief Marketing Officer Program certification is a 9 monthly programme. This course has both online, and offline, in-person modes in which it is taught. The course syllabus and other content are made by Columbia Business School Executive Education but are offered through the platform of Emeritus who is a supporting provider. 

This multimodal Chief Marketing Officer Program training will help the participants adapt to these dynamics which are changing and simultaneously excel in the role of a CMO. With this certificate course, candidates will discover ways in which customer relationships can be strengthened and leadership positions can be claimed for maintaining sustainable business growth. Every successful aspirant shall be awarded a certificate in Business Excellence after course completion.

The Highlights

  • 9 months course
  • Multimodal programme
  • Renowned faculty
  • Certificate of completion
  • Alumni benefits

Programme Offerings

  • 9 Months Course
  • Mixed Mode Course
  • completion certificate
  • Core curriculum
  • peer learning
  • Renowned Faculty
  • Success coach
  • Flexible learning
  • Networking Event
  • Practitioner insights
  • Case Studies
  • Alumni Benefits

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesColumbia Business School, New York

The Chief Marketing Officer Program certification fee is US$28,000 that is charged by Emeritus.

Chief Marketing Officer Program Fee Structure

Description

Amount in USD

Programme Fee

US$28,000


Eligibility Criteria

Educational Qualification

  • Must be fluent while speaking, and writing English.

Work Experience

  • The candidates should be having 10 years of marketing experience.

Certification qualifying details

  • Anyone who is enrolled, and completely finishes the programme will be getting a Chief Marketing Officer Program Certificate in Business Excellence from the very famous Columbia Business School Executive Education.

What you will learn

Marketing skills

With the Chief Marketing Officer Program certification syllabus, the candidates will be learning and exploring all the critical business concepts that move around disruption, innovation, and data analytics that are responsible for driving all the marketing strategies. 


Who it is for

The Chief Marketing Officer Program online course will be potential for mid-career or senior professionals who want to use marketing opportunities for driving process improvements. Also, in case if participants are consultants or entrepreneurs, then they can opt, and refresh their skillsets for building a great career ahead. 


Admission Details

Here is the Chief Marketing Officer Program admission process:

Step 1: Visit the main website: https://online1.gsb.columbia.edu/chief-marketing-officer.

Step 2: Next, click on the ‘Apply Now’ option by scrolling.

Step 3: This option redirects to a page where students have to make their fresh Emeritus accounts.

Step 4: After the students make the accounts, fill the application, and dump off the fee they may proceed.

Step 5: The confirmed admission depends on the above step’s confirmation.

Application Details

The application form starts with filling in personal information like name, city, birth details, etc, which is followed by academic information like schooling, graduation, post-graduation, etc. These 2 sections are preceded by the professional details which ask the job details including the salary of the employee and is finally over when the fee-related information is submitted. 

The Syllabus

Customer Centricity and Analytics
  • Customer Centricity
  • Measuring Customer Lifetime Value (CLV)
  • Segmentation and Targeting in a Data-Driven World
  • Positioning in the Digital Era
  • Measuring Consumer Preferences
  • Emerging Trends in Marketing Analytics
Marketing Strategy
  • Building Successful Brands
  • Communicating the Brand
  • Going to Market
  • Product Strategy
  • Pricing Strategy
  • Marketing Strategy: Pulling It All Together
Agile Marketing and Execution

  • B2B Marketing Strategy
  • Customer Experience Strategy
  • Digital Marketing
  • Product Management Methodologies
  • Sales Team Management Strategies

  • Behavioral Science in Business
  • Developing and Leading High-Performance Teams
  • Driving Strategic Impact
  • Finance and Accounting for the Nonfinancial Executive
  • Leading in a Data-Driven World: Developing Quantitative Intuition™
  • Persuasion Strategies

Instructors

Columbia Business School, New York Frequently Asked Questions (FAQ's)

1: Is the Chief Marketing Officer Program online course taught in any language other than English?

No such kind of information can be traced.

2: When is the networking event organised, and held?

This graduation & networking event is held in the last 3 days of the programme.

3: What is the duration of the Chief Marketing Officer Program online certification?

The duration of the CMO course is 9 months.

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