Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Customer Experience Strategy (Online) course provides a comprehensive and strategic approach to creating exceptional customer experiences across diverse brands, channels, and touchpoints. In this Customer Experience Strategy (Online) certification by Emeritus, participants gain valuable insights, tools, and techniques to develop customer-centric strategies that drive business success and foster brand loyalty.
The Customer Experience Strategy (Online) certification course begins by emphasising the importance of prioritising customers' needs over business objectives, highlighting how understanding and meeting customer expectations can lead to increased customer satisfaction and revenue growth. Through a mix of qualitative and quantitative research methodologies, participants learn how to assess and address customer needs effectively. The curriculum covers a range of topics, including the principles of superior customer experiences, the role of personalisation using AI and ML technologies, and the impact of technology on customer experience design.
The Highlights
- Approx. 6 Weeks To Complete
- Certification By the Columbia Business School
- Case Studies
- Dedicated Programme Support Team
Programme Offerings
- Certification
- LIVE Webinar
- Recorded Q&A session
- case study
- Peer Learning and Feedback
- Real-world customer experience example
- Weekly assignment
- Quiz
- Poll
- Discussion
- Final project
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Columbia Business School, New York |
The Customer Experience Strategy (Online) certification fees amount to US $ 2,600
Customer Experience Strategy (Online) fee structure
Particulars | Fee |
Customer Experience Strategy (Online) certification fees | US $ 2,600 |
Eligibility Criteria
Certification Qualifying Details
After successfully finishing this Customer Experience Strategy (Online) training, participants will receive a certificate of participation from Columbia Business School Executive Education, counting towards a Certificate in Business Excellence.
What you will learn
During Customer Experience Strategy (Online) classes, participants will be able to:
- Strategies to prioritise customer needs over business objectives for enhanced customer satisfaction and loyalty.
- How to use qualitative and quantitative research methodologies to assess and address customer requirements effectively.
- Principles of delivering superior customer experiences and the role of personalization using AI and ML technologies.
- Practical skills in creating personas, empathy maps, and customer journey maps for informed decision-making.
Who it is for
The Customer Experience Strategy (Online) certification syllabus is designed for individuals in various career options and professions who want to enhance their skills in Customer Experience Strategy and design. It is particularly suitable for:
Admission Details
Follow the steps below to join the online course.
Step 1- Click on the link below: https://online1.gsb.columbia.edu/customer-experience-strategy
Step 2- Click on the “Apply Now” button.
Step 3- Fill in the basic details and then submit the form.
Step 4- A representative will contact you to begin the process of enrolment.
The Syllabus
- Gain an understanding of the fundamentals of customer experience and identify the importance of customer experience design in the context of omnichannel interactions with customers.
- Explore the principles of a better customer experience and understand the difference between customer loyalty and customer advocacy. Apply customer experience differentiators to a variety of brands and products.
- Understand the importance of making customer experience decisions using a holistic approach with different types of qualitative and quantitative user research.
- Increase your understanding of customer needs by creating personas, empathy maps, and customer journey maps for a given brand or product and identify multiple customer touchpoints.
- Create and assess a customer experience design hypothesis statement and use rapid prototyping to effectively communicate its applications. Design customer experience metrics and key performance indicators (KPIs) to measure the impact of a customer experience design hypothesis.
- Examine the potential benefits and drawbacks of using AI, ML, and other technologies for personalization in customer experience design.
Also leverage consumer research techniques and employ personas, journey maps, and empathy maps to improve customer experience.
Instructors
Columbia Business School, New York Frequently Asked Questions (FAQ's)
The course spans six weeks of online learning with approximately 4-6 hours of study per week.
No, there are no specific prerequisites in terms of content knowledge. The course is designed for individuals with management-level experience in product, service, and brand marketing.
The course covers customer-centric strategies, qualitative and quantitative research methodologies, personalization using AI and ML technologies, and practical skills in creating personas and empathy maps for enhanced customer experiences.
Upon completion, you will possess valuable insights and techniques to drive business success through exceptional customer experiences, making you a sought-after professional in various industries.
The course includes guest speakers such as Paul Canetti, an entrepreneur and futurist, and Shira Gilboa, a senior UX researcher at Google, who will share their professional insights and experiences.