Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The marketing paradigm has shifted to digital campaigns to keep up with the rise of technologies online. With the constant increase in the number of social media channels, it is essential to monetise the situation to reach the intended audience groups. Emeritus’ Digital Marketing course, you will learn how to plan, employ, and gauge the impact of various digital strategies that suit the growing power of digitally connected customers.
Digital Marketing training is a 10-weeks certification course that entails an average study time of two to four hours weekly. The syllabus includes various learning tools such as videos, projects, interactive discussions, simulations for practical experience, and assignments. These tools will offer a fun and immersive learning experience and also help evaluate your expertise and acquired progress.
Upon completion of the online Digital Marketing programme, students get a shareable digital certificate, verified by Emeritus and Columbus Business School. The course fee is $1400. The training offers flexible payment options and discounts for convenience.
The Highlights
- Online training
- 120 Video Lectures
- 10 Real World Applications
- Five discussions
- Two Simulations
- Live Online Teaching Sessions
- Live Q&A with the educator
- 10 weeks course
- Certification Course
- Experienced Educator from Columbia Business School
- Programme Fee US $1400
- Flexible payment provision
Programme Offerings
- Three months course
- videos
- Interactive discussion and quizzes
- Experienced Faculty from Columbia Business School
- Certificate
- Online training
- Short-term course
- Flexible Payment Options
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | EmeritusColumbia Business School, New York |
- The course fee for the Digital Marketing program is stated below.
- The course offers flexible payment options and special group enrolment pricing that will reduce the price if the candidate joins the program with their colleagues.
Course | Fee in USD |
Digital Marketing course | US$ 1,700 |
What you will learn
Upon completion of the Digital Marketing training programme, you will learn about:
- Core customer behaviour in the digital world
- Different Strategies in Digital Marketing
- Lessons to be learned and best practices
- Digital Marketing Metrics
- Challenges of Digital Marketing
Who it is for
Emeritus’ Digital Marketing Course is recommended for
- Corporate Executives
- Sales and Marketing Professionals
- HR executives
- Key Decision-makers
- Business Owners
- Managers
- Multimedia professionals
- IT Professionals
- Freelancers offering Digital Marketing
Admission Details
Step 1: To enrol in Emeritus’ Digital Marketing course, visit the following link: https://online1.gsb.columbia.edu/digital-marketing.
Step 2: Review the course information and brochure thoroughly.
Step 3: Once you understand the details of the brochure, opt for ‘Apply Now’.
Step 4: If you are new at Emeritus, you will have to create an account using an email address. Emeritus will use this email address for all your correspondence. If you have a pre-existing Emeritus account, log in.
Step 5: Pay the programme fee according to the fee structure of your preference. Make sure you make the first instalment or full payment before the deadline.
Application Details
To join the Digital Marketing online course, register yourself on https://emeritus.org/ After registration, pay the admission fee. If you have an account, log in with your credentials, and pay the admission fee. If you are making the transactions through installments, ensure that you don’t miss the deadline.
The Syllabus
- Examine the shift in paradigms, from mass marketing to customer networks
- Explore the marketing funnel and see how customer networks shape each stage
- Dive into the core elements of customer behavior: access, engage, customize, connect, and collaborate
- Understand paid marketing and organic marketing — and why you need both to succeed
- Discover how to use market access strategy to reach the target customers of an offering
- Identify types of content marketing that work effectively with the engagement strategy
- Learn how an organization can use the access and engagement strategies to create new value for its customers
- Learn how to use the customize strategy to create new value for the customer
- Discover the power of targeted communications to influence customers
- Develop a practical understanding of segmentation and its applications
- Take a closer look at constraints and complications you might encounter with this strategy
- Identify changing patterns in social media usage
- Discover how the connect strategy can improve customer relationships, customer support, product development, and digital sales
- Learn how different approaches to the collaborate strategy can improve the value of products or services
- Identify key marketing terms related to digital advertising and social media
- Examine the strengths and weaknesses of digital marketing, discover the latest trends, and learn to benefit from its advantages
- Explore the dynamics of an advertising auction, such as ranking factors and bidding
- Analyze and interpret data using a marketing simulation tool to optimize your digital marketing efforts
- Learn how to analyze digital marketing data and optimize a campaign to meet business objectives
- Discover how to apply marketing best practices in a realistic advertising interface
- Understand how customer insights can shape an organization’s marketing strategy
- Explore considerations such as data privacy, regulations, and the strategic value of data
- Understand how your organization defines ROI and become familiar with the challenges of measuring it
- Learn the principles of measuring the impact of marketing
- Engage in Novela simulation activities to discover how optimizing marketing performance can maximize ROI
- Apply a five-step process for creating an effective customer-centric marketing strategy
- Discover how to earn a seat at the top table for digital marketing to influence business strategy
- Examine the future of marketing from a digital perspective
Instructors
Columbia Business School, New York Frequently Asked Questions (FAQ's)
Candidates can pay by international debit/credit cards and bank wire transfer.
Emeritus will provide you with the Digital Marketing programme login within 48 hours from payment.
Yes. If you enrol with your colleagues, you can avail yourself of a discount of up to 20%. An alternative option is to get a referral code, which will allow a discount of $160.
Yes. Digital Marketing is a certification course. You will get a shareable digital certificate.
Digital Marketing online training has a duration of 10 weeks. Devoting 2-4 fours every week should suffice.