Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Organizations have access to a tremendous amount of data about customers and their preferences, buying behaviour, etc. But having access to all this data is of no use if marketers and decision-makers do not know how to interpret it and use it to justify and inform their decisions. The Marketing Analytics online course by Future Learn will teach you how to do just that.
The Marketing Analytics online course will equip you with the tools you need to measure the efficiency of your customer and brand assets; calculate customer lifetime value; interpret regression analysis; and design experiments as a means to optimize and evaluate marketing campaigns.
The Marketing Analytics programme will benefit aspiring marketing professionals, and even practising marketing professionals who want to develop a career portfolio, grow their knowledge, and increase the effectiveness of their marketing campaigns. But anyone interested in learning the basics of marketing analytics will find this course useful.
The Highlights
- Join for free
- 100% online
- Expert instructor
- Five-week course
- Study 2 hours weekly
- Darden School of Business (University of Virginia) course
- Extra benefits for paid subscribers
- Talks with industry experts
Programme Offerings
- Join for FREE
- 100% Online
- expert instructor
- Five-Week Course
- Study 2 Hours Weekly
- Darden School of Business (University of Virginia) course
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
Eligibility Criteria
Certificate qualifying details
To get the certification for Marketing Analytics by FutureLearn, candidates can upgrade their subscription by opting for the Unlimited or Upgrade options, by paying the fee for the same.
What you will learn
After completing the Marketing Analytics online program, candidates will be able to:
- Define and evaluate a brand
- Define and evaluate brand architecture
- Explain all the different types of analytics
- Calculate the lifetime value of a customer
- Explain all the components of customer lifetime value
- Explain the impact that data-driven decision-making has on marketing
- Interpret the outputs of regression analysis and explain the impact it has on marketing
- Create hypotheses about sales and marketing. Design and conduct experiments that test these hypotheses.
Who it is for
The Marketing Analytics online course by Future Learn will benefit:
- Aspiring marketing professionals
- Practicing marketing professionals who want to develop a career portfolio, grow their knowledge, and increase the effectiveness of their marketing campaigns
- Anyone interested in learning about the basics of marketing analytics
Admission Details
Step 1: To gain admission to the Marketing Analytics course page on the official FutureLearn website, go to the official course website.
Step 2: Then, select the ‘Join course for free’ option.
Step 3: Register to create an account or sign in to your existing account. Alternatively, you can sign in or register through Google/Facebook.
Step 4: Follow further instructions to complete the admission process.
Application Details
You need to fill out a basic application form to register with FutureLearn. The only information you need to enter is your first name, last name (or the initial), age, and email address.
The Syllabus
- Prepare for Course Success
- The Marketing Process
- Week 1 Wrap-up
- Understanding Brand and Brand Architecture
- Calculating Brand Value
- Week 2 Wrap-up
- Calculating CLV
- CLV Applications
- Week 3 Wrap-up
- Understanding Experiment Design
- Calculating Break Even and Lift
- Projecting LIft
- Week 4 Wrap-up
- Design a Marketing Experiment Assignment
- Understanding and Interpreting Regressions
- Week 5 Wrap-up
Instructors
Darden School of Business, Charlottesville Frequently Asked Questions (FAQ's)
If you join the course for free, you will not get a certificate. If you upgrade your account, you will get a printable certificate if you meet the certification criteria.
If you join for free, you will get only five weeks of access. But if you upgrade your account, you will have access to this course for as long as it is available on FutureLearn.
This course is 100% online.
This course on Marketing Analytics by FutureLearn is a short-term, five-week program.
Candidates need to take out a mere two hours per week to study for this online program.