Get updates on Eligibility, Admission, Placements Fees Structure
Fees Details
₹ 2.10 L
Course Details
Dr DY Patil University offers an online BBA in Marketing Management which is designed to provide students with inclusive, state-of-the-art education in the modern principles of marketing and allied fields. The online BBA Marketing Management programme at Dr DY Patil University, Navi Mumbai consists of a dynamic, innovative curriculum preparing students for a rewarding career in marketing.
The online BBA Marketing Management equips students with business management concepts, marketing theories, and principles. Upon successful completion of the DY Patil University Online BBA in Marketing Management, students will find various career opportunities and land a career as International Sales Managers, Customer Relationship Managers, Strategic Sales Managers, Sales Representatives, Heads of Business Development, and others.
Programme Offerings
- UGC approved
- Live/ Recorded lectures
- Industry-oriented curriculum
- Interactive video lectures
- Learning Management System
- E-books
- videos
- Digital Library
- Online academic calendar
- Dynamic and application-specific assessment system
- Student support sy
Eligibility Criteria
Interested candidates must meet the eligibility criteria before applying for the online BBA Marketing Management at Dr DY Patil University. The eligibility criteria are as follows:
As per the Online BBA in Marketing Management at DY Patil University eligibility criteria, candidates are required to have passed 10+2 in any stream from a recognised board or an equivalent diploma authenticated by UGC with a minimum aggregate of 40% marks.
Admission Details
Dr DY Patil University allows eligible candidates to apply for the online BBA Marketing Management programme online. Aspiring candidates need to fill up the registration form and pay the registration fee online. Post-registration, they are required to upload the relevant documents and pay the enrolment fee to complete the application process.
After that, the university will confirm their admission once they have verified the documents and payment of enrolment fees. Candidates who got admission will be provided with the entire course material at the commencement of the Dy Patil University Online BBA in Marketing Management.
Application Details
Candidates must consider the following steps to fill up the online application form for the Online BBA in Marketing Management at DY Patil University:
Visit the official website - https://dypatiluniversityonline.com/
Select the online BBA Marketing Management course
Meet the eligibility criteria
Click on Apply Now
Fill up the registration form by providing personal details
Pay the registration fee
Upload mandatory documents and submit - Class 10th and 12th mark sheet, Photo ID Proof (Election Card/ PAN Card / Passport / Driving License), Aadhaar Card, 2 Stamp Size photographs which should not be older than 3 months.
Pay the enrolment fee online
The Syllabus
The DY Patil University Online BBA in Marketing Management syllabus is structured over six semesters offering a specialisation in marketing management. The curriculum explores various facets of management and marketing management. Candidates can find the detailed Online BBA in Marketing Management syllabus at DY Patil University below:
Principles of Management
Principles of Micro Economics
Business Accounting - I
Business Communication
Computer Fundamental
Organisation Behavior
Macro Economics
Basic Accounting - II
Human Resource Management
Marketing Management
Legal Aspects of Business
Cost and Management Accounting
Conflict Management and Negotiation Skills
Entrepreneurship Development
Leader Skills and Managerial Effectiveness
Project Management
Small Business Management
Digital Marketing and E-Commerce
Total Quality Management
Consumer Behavior
Retail Management
Rural Marketing
Distribution and Salesmanship
Customer Relationship Management
Advertising and Branding
International Marketing
Services Marketing
Visual Merchandising
Evaluation Process
Dr DY Patil University follows two types of evaluation systems to analyse student performance - internal continuous assessment (30% weightage) and term-end semester examinations (70% weightage). Students are required to obtain 35 marks overall out of 100 marks to pass the programme. They need to score at least 35 marks to pass each of the subjects in DY Patil University Online BBA in Marketing Management Examination.
DYPU Online Frequently Asked Questions (FAQ's)
The online BBA Marketing Management duration at Dr DY Patil University is three years, with six semesters.
Candidates who have passed 10+2 in any stream and those interested in learning marketing management can apply for the online BBA Marketing Management at Dr DY Patil University.
Yes, the fees at DY Patil University Online BBA in Marketing Management can be paid semester-wise or in a yearly manner.
Aspirants need to register themselves by filling out the registration form and paying the registration fee. After that, they are required to upload the required documents and make payment of enrolment fees.
Yes, students are provided placement support where students are placed in leading multinational corporations such as The Oberoi Group, ITC Hotels, Four Seasons and more.