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Fees Details

General

₹ 1.70 L

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

The Online MBA Digital Marketing is a postgraduate programme designed to equip students with the essential skills and knowledge needed to excel in the fast-paced world of digital marketing. Students through the Online MBA Digital Marketing at Dr DY Patil University learn to create effective digital marketing campaigns, analyse consumer behaviour, and utilise data-driven strategies to enhance brand visibility and engagement.

The course includes interactive video lectures, industry-relevant curriculum, and e-learning content to gain hands-on experience with the latest digital marketing tools and platforms, preparing them for various roles such as digital marketing managers, social media strategists, and SEO Analysts. By the end of the programme, graduates will be equipped with the skills to drive digital transformation and achieve marketing success in any organisation.

Programme Offerings

UGC-approved online MBA
Interactive e-learning content
Live and recorded lectures
Learning Management System (LMS)
Digital academic calendar
Student services
Online assessments
Industry-relevant curriculum

Eligibility Criteria

Candidates willing to enrol in the Dr DY Patil University Online MBA in Digital Marketing must fulfil the eligibility criteria defined by the university. The eligibility criteria are as follows:

Candidates must hold a bachelor’s degree in a relevant stream from a recognised university with 40% passing marks.

Admission Details

The admission process for the Online MBA in Digital Marketing at Dr DY Patil University is completely online. Applicants register on the official website, verify their information, complete the application, and pay the application fees. After verification, admission confirmation and login details are sent via email and SMS. Shortlisted candidates then pay the fees to start the course.

Application Details

Aspirants must follow the below-mentioned steps to join the DY Patil University Online MBA in Digital Marketing course:

Visit the official website of the university - https://www.dypatiledu.com/programme-detail/mba/digital-marketing
Meet the online MBA in Digital Marketing eligibility criteria
Click on the "Apply Now" button, a new registration window will open
Fill in the required details to register yourself
Complete the application process
Upload the required documents
Pay the course fee to secure your seats.

The Syllabus

The syllabus of Dr DY Patil University Online MBA Digital Marketing course is structured across four semesters. Students are provided with hands-on learning experience throughout the coursework. Below is the mentioned online MBA in Digital Marketing syllabus:

Organisational Behaviour
Principle of Accounting
Managerial Economics
Principles of Management
Quantitative Techniques

Electives - Any One

Global Business Environment
Business Law and Corporate Governance
Business communication

Human Resource Management - I
Strategic Management
Financial Management - I
Principles of Marketing - I
Production and Operation Management

Electives - Any One

Supply Chain Management
Management Information System
Sales Management

International Business
Research Methodology
Project Management
Entrepreneurship Essentials
Cost and Management Accounting
Project Work - Part 1

Electives - Any One

Digital Marketing
Operation Research

Services Marketing
Advertising and Sales Promotion
Consumer Behaviour
Strategic Brand Management
Sales And Distribution Management
Retail management
Project Work - Part 2 Final Submission

Evaluation Process

The DY Patil University Online MBA in Digital Marketing course includes two types of assessments: internal continuous assessments (30% weightage) and term-end examinations (70% weightage) at each semester's end. To pass, students must achieve a minimum of 35 marks out of 100 overall and at least 35% in each subject.

DYPU Online Frequently Asked Questions (FAQ's)

1: What is the duration of the Dr DY Patil University Online MBA in Digital Marketing course?

The Online MBA in Digital Marketing is a two-year, four-semester, postgraduate degree programme.

2: Can I pursue the Online MBA in Digital Marketing course while working full-time?

Yes, candidates can pursue this online MBA course while working full-time.

3: How can I apply for the Online MBA in Digital Marketing at Dr DY Patil University?

You are required to fill in the application form online, upload the required documents and pay the application fee as applicable. Thereafter, you have to pay the admission fee to block your seat.

4: Would I get access to the course readings for the Online MBA in Digital Marketing programme?

Yes, candidates are provided access to the e-learning content material within this online MBA at Dr DY Patil University.

5: What is the mode of examination for the Dr DY Patil University Online MBA in Digital Marketing?

Students are required to appear for this online MBA exam in an online-protected mode and should have a strong internet connection as well.