Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
The Postgraduate Diploma in Digital Marketing Strategies course in collaboration by Illinois with Columbia Business School is designed to explore principles and framework of internet marketing by using various digital tools to achieve marketing goals. The course focuses on making digital marketing strategy and business models and executing them to target customers.
The Postgraduate Diploma in Digital Marketing Strategies training offers knowledge of identifying the market specific goals and planning digital media campaigns to target the audience in order to achieve marketing objectives. The course includes different industry examples to demonstrate the digital marketing strategy of established brands.
The Postgraduate Diploma in Digital Marketing Strategies syllabus encourages candidates to research and survey about the business’s target audience to build a strong customer channel by reading and analyzing various analytics extracted by advanced digital tools. The course also offers various simulations to teach the use of digital marketing strategy toolkits and its impact on the target audience.
The Highlights
- Online learning
- Live Q&A sessions
- Experienced Tutors
- 6 Months course
- Video Lectures
- Simulations
- Case Studies
- Discussions
- Assignment
- Capstone Projects
- Programme Fee USD $ 2,250
Programme Offerings
- Case Studies
- Capstone Projects
- Online training
- Postgraduate Diploma
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Emeritus Institute of Management |
Eligibility Criteria
Candidates must complete the following requirements to be eligible for admission in Postgraduate Diploma in Digital Marketing Strategies online training:
Admission Details
Step 1. For detailed information of Postgraduate Diploma in Digital Marketing Strategies online course by Columbia Business School, open the course website
(https://emeritus.org/online-diploma-programs/postgraduate-diploma-in-digital-marketing-strategies/)
Step 2. Fill the brochure form and click on ‘Download Brochure’ button to proceed, you will be redirected to brochure download and application page.
Step 3. Click on “Start Application” button and create an account with required details.
Step 4. Login your Emeritus account your credentials.
Step 5. Choose your program and submit application with required information.
Application Details
The application form process of Postgraduate Diploma in Digital Marketing Strategies training is fully online, course provider Emeritus asks candidates to submit following details:
- Personal Information including name, mailing address, permanent address, email, phone, gender, residence, resume, etc.
- Educational Information including previous degree/diploma, transcripts, English proficiency test scores, etc.
- Professional experience including work details, total years of working experience, name of company, etc.
The Syllabus
- The Five Domains of Digital Transformation: A Holistic Framework
- From Mass Marketing to Customer Networks and New Path to Purchase
- Five Core Behaviors of Customers in the Digital World
- Platform Business Models
- Coopetition, Dis/intermediation, and Asymmetric Competitors
- Building Data as a Strategic Asset for Your Business
- Big Data at Work: New Data, New Tools, and Templates of Value
- Innovation Through Experimentation: AB Test and Minimum Viable Products
- Translating the Lean Startup to Enterprise Scale Innovation
- Adapting Your Value Proposition
- Mastering Disruptive Business Models
- Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
- Leadership and the Customer Value Imperative
- Digital Advertising Mix: Key Channels and Principles
- Access Strategy
- Engage Strategy: Content Marketing, Utility, Messaging, and Brands as Publishers
- Customize Strategy: Targeting, Personalization and Marketing to a Segment of One
- Connect Strategy: Social Media, Communities and the Power of Conversation
- Collaborate Strategy: Crowdsourcing, Crowdfunding, and Open Platforms
- Making Digital Matter: Metrics, ROI, and Agile Modeling
- The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
- Lessons from Brand Failures in Social Media (Optional)
- Best Practices from Brands on Social Networks
- Organizational Challenges of and Six Faces of the Near Future of Marketing (Optional)
Capstone project is the final requirement of the diploma, candidates will have to submit the capstone project in order to get a diploma certificate.
Instructors
Emeritus Institute of Management Frequently Asked Questions (FAQ's)
Digital Marketing Strategies Training takes 6 month at the rate of 4-6 hours per week to complete.
After the successful completion of the Postgraduate Diploma in Digital Marketing Strategies program, candidates will be awarded a diploma certificate by Emeritus in collaboration with Columbia Business School.
There is no expiry date of the certificate earned by Emeritus, it's valid forever.
Yes, you can enroll for as many courses you want, but you will have to fulfill the required hours for courses each week.
The whole Diploma program in Digital Marketing Strategies is in online format.