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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

No other industry has changed this much or has brought different worlds together while keeping its originality intact than the fashion industry. The clothes one wears not only have impacts on the society he/she lives in but also tells us about their behaviour as a consumer or what effects their culture has on their fashion sense.

The course Understanding Fashion: From Business to Culture offered by the prestigious Institut Francais de la Moda goes into great detail about these concepts and teaches its candidates everything they need to know to make it as a successful person in the field. It breaks down the concepts of modernity, the logic of fashion as well as provides the applicants with the true meaning of fashion.

The course offers insights into both the domains of the industry, the cultural mix, and the creative approach, to allow the participants to become the perfect blend and be able to meet all the needs of the consumer. 

The Highlights

  • 100% Online classes
  • 4 weeks long course duration
  • 3 hours of the weekly study
  • Free learning programme
  • DEFI supported
  • Certification of completion provided by Future Learn 
  • Course developed by IFM (Institut Français de la Mode)

Programme Offerings

  • Case Studies
  • Lectures from industry experts
  • assignments
  • Reviews
  • quizzes
  • tests
  • Exercises

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesFuturelearn

Eligibility Criteria

Certification Qualifying Details

Candidates will be provided with the certification of completion 

What you will learn

Knowledge of fashion industry

When the candidates are finished with the course and are ready to receive the certificate, they will be leaving with some of the best tools of the industry equipped with them.

  • Candidates will be able to interpret the logic of contemporary fashion and gain transdisciplinary knowledge of the domain.
  • The applicants will learn the different models of trends and will explore how to diffuse them.
  • Participants will learn to identify the varying creative models from different houses of fashion as well as how they deal with time.
  • Candidates will not only be able to correctly interpret the behaviour of the consumer but also be able to explain its construction.
  • Understanding fashion silhouettes will be an important part of the syllabi of the participants.
  • The applicants will not just become fluent in the fashion language but also be able to decode it and compare it to make the best from this way of communication.
  • The course will allow candidates to also use this language of fashion and add their own meanings to it.
  • Finally, the candidates will learn what processes does the fashion industry undertakes, how its consumptions go, and what countercultures are.

Who it is for

  • Consumer culture enthusiasts who are looking for a job in the fashion industry can use this course to gain and equip all the tools they would need to make it as a successful professional. 
  • Entrepreneurs in the fashion industry who wish to gain a better perspective of the factors behind success in this sector are best suited to join the course.

Application Details

Candidates who are finding interest in the course and want to join it will have to go through the below-mentioned process in order to get admission into it.

Step 1: Applicants have to visit the official webpage of the course https://www.futurelearn.com/courses/understanding-fashion-from-business-to-culture

Step 2: On the webpage, the candidates will find the icon saying Join Course which the candidates have to click on.

Step 3: Then, the candidates will be required to either register on the website or, if they have a pre-existing account, they can use it to sign in.

Step 4: Upon registration, candidates will receive an email for verification through which they will confirm their email id.

Step 5: After logging in, candidates can choose whether they want to upgrade their course or not.

The Syllabus

  • Getting started
  • Three concepts of modernity
  • Test yourself
  • Fashion and modernity: the new as a principle
  • Case study: brands and ways to be modern

  • The functioning logic of the fashion field
  • Test yourself
  • Case study: fashion brands as social actors
  • Fashion as a social distinction mechanism
  • The sub-cultural clothing: a bottom-up model

  • Can fashion creation speak
  • Test yourself
  • How to read a silhouette
  • The fashion code

  • Fashion as consumption
  • Alternative consumption, counter cultures, and counter-hegemonic bricolage
  • Fashion as an industry
  • Case study: explaining attempts of the purchase of the little black dress
  • General conclusion

Instructors

French Institute of Fashion, Paris Frequently Asked Questions (FAQ's)

1: Which industry experts will be joining the course?

Fashion industry experts like Paul Smith, Christelle Kocher, Simon Porte Jacquemus, and CEOs from Hermes, YSL, and Chanel will be joining the course to give sessions regarding fashion strategies and theories.

2: Who is the instructor of the course?

The course is going to be instructed by Benjamin Simmenauer who is a permanent professor at the esteemed Institut Francais de la Mode. He is an expert in teaching fashion theory and fashion strategies.

3: Who is offering this course?

The course has been offered by the prestigious French academy known as Institut Francais de la Mode. It provides higher specialising education in subjects like luxury, fashion, textile, and design industries.

4: What is the duration of the course?

The contents of the course have a span of 4 weeks before it is finished. It takes up to 3 hours for the candidates to study per week.

5: What is the pedagogy of the course?

The course offers case studies that emphasise on the practical learning of the candidates as well as assignments and lectures that hold up the theoretical parts. Tests and quizzes allow the candidates to keep their progress in check.

6: How many modes of learning are available in the course?

The course offers its candidates this course for free, in an upgraded model that will get them a certificate and an unlimited mode that will allow them to have access to the course for as long as it is available on FutureLearn.

7: What is the course timing?

The contents of the course are made available at midnights on the day mentioned on the course page. However, as this is a self-paced course, the candidates can access it anytime and study it whenever they like as per their convenience.

8: Can the candidates upgrade their courses after its completion?

Yes, the candidates can upgrade their course whenever they wish to as there is no deadline for it. They can also just buy the certificates after course completion if the course does not offer upgrades.   

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