By Graduate School of Business, Cape Town via GetSmarter
Learn about the capabilities and limitations of new technologies and how it's affecting the business landscape with Digital Transformation Strategy course.
According to Dell Technologies, South Africa is slow in the race of global digital transformation, only one-third of the total companies in South Africa are transforming for the digital future. However digital transformation is an important factor to tackle the challenges of upcoming technical disruption. The Digital Transformation Strategy online course by the University of Cape Town is a 6 weeks program that offers knowledge about the skills necessary for driving digital transformation with a human-centric approach.
The Digital Transformation Strategy syllabus covers various sources of disruption in an organization, industry, or sector. The course provides an overview of the limitations and capabilities of new technologies and how it is affecting the business landscape. The course teaches about cultural challenges faced while developing the strategy of digital transformation.
The Digital Transformation Strategy training includes market research by gathering data with appropriate methods and identifying data privacy impact on market research. The training covers various methods of analyzing consumer behavior and taking feedback to improve the consumer experience.
The Digital Transformation Strategy fee is Rs. 62,245. Candidates will have an option to pay the fee in 2 installments by choosing the split payment option. Candidates can pay the fee with a credit/debit card and wire transfer.
Digital Transformation Strategy Fees Structure
Fee type
Fee amount in INR
Digital Transformation Strategy fees
Rs. 62,245
Installment Plan
1st installment
Required before:
2025-02-18
Amount Due:
₹31,123.00 INR
2nd installment
Required before:
2025-03-20
Amount Due:
₹31,122.00 INR
Eligibility Criteria
Certification Qualifying Details
To qualify for the Digital Transformation Strategy certification, learners will have to complete their course and all modules along with project assessment, quizzes and polls included in the course work. Learners will have to meet all the requirements written in the course handbook to qualify for the certification.
What you will learn
Marketing skills
After completing the Digital Transformation Strategy training online, candidates will learn about digital transformation and disruption, candidates will learn about making successful digital strategies and using various strategic tools for digital transformation. Candidates will learn to conduct market research and improve customer experience.
Who it is for
Managers, change agents, and leaders who want drive change in their organisation can join the course
Business executives who want to learn about developing a strategic roadmap to business context can enrol in the course.
Middle to upper level managers who want to learn about digital transformation with a people-centric approach will be benefited from this course.
Admission Details
To get admission in the Digital Transformation Strategy online certification, candidates will have to follow the steps mentioned below:
Step 1. Open the course page with the official link.
Step 2. Find the ‘Register Now' button on the course page and you will be redirected to the registration page
Step 3. Agree to the terms and create a profile on the Getsmarter
Step 4. Fill in the personal details and billing address
Step 5. Choose the payment method and payment option
Step 6. Pay the amount fee and start the course on the scheduled date
The Syllabus
Recognise common misconceptions about disruption
Review the theoretical underpinnings of disruption
Outline the development of disruptive innovation throughout history
Identify the impact of different sources of disruption on a sector, industry, or an organisation
Outline the importance of agility and resilience in the face of disruption
Interpret the role of digital transformation as a response to disruption
Indicate the readiness of an organisation to embark on a digital transformation
Summarise your business model by using the Business Model Canvas
Discuss an outside-in versus an inside-out approach to preparing for digital transformation
Outline drivers of digital transformation
Determine the role of leadership as a principal driver of digital transformation
Analyse an organisation's drivers to assess opportunities for development
Review the capabilities and limitations of new and emerging technologies
Determine how technology can be used as part of a realistic digital strategy
Recognise best practices for creating an enabling digital transformation culture
Describe the role of leaders in creating an enabling culture for digital transformation
Identify cultural challenges that may arise when developing a digital transformation strategy
Review real-world strategies to determine success factors for digital transformation
Apply the design thinking process to plan for digital transformation and encourage innovation
Identify appropriate methods for gathering data, depending on the context
Identify the impact of data privacy on research methods
Articulate the importance of a data-driven approach
Determine strategies to overcome biases in data
Deduce how data can be leveraged to inform organisational change
Investigate the role of leaders in making evidence-based decisions
Demonstrate the importance of empathising with customers to better understand their expectations
Determine how digital technologies influence current and future customer behaviour and expectations
Articulate the importance of creating a personalised, seamless, and omnichannel experience for customers
Investigate ways to shape and exceed customer expectations
Analyse digital customer behaviour and customer feedback to optimise customer experience
Recommend ways to enhance the customer journey in an organisation
Recognise the importance of integrating digital transformation in every layer of the organisation
Discuss how employee motivation impacts the successful implementation of digital transformation
Determine best practices for leaders to manage people during a digital transformation
Analyse the different stages of change management and their effect on a digital transformation strategy
Assess challenges and opportunities in change management to support the initiation of a digital transformation
Compile a road map for initiating a digital transformation strategy in an organisation
Reflect on the key outcomes of this course
Instructors
Graduate School of Business, Cape Town Frequently Asked Questions (FAQ's)
1: What are the 4 main areas of digital transformation?
The 4 main areas of digital transformation are:
Technology
Process
Data
Organisational changes
2: What are the 4 challenges of digital transformation?
The 4 challenges of digital transformation are:
Digital strategy
Organisational structure
Culture
Digital expertise and IT infrastructure
3: What is a digital transformation strategy?
Digital transformation strategy is the method of modifying existing culture, process and customer experience of a business.
4: What are the 3 main components of digital transformation?
The 3 elements of digital transformation are:
Business models
Operational processes
Customer experience
5: Which is the best online course of digital transformation?
The Digital Transformation strategy course for beginners offered by the University of Cape Town is the best online course of digital transformation.