Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Digital Marketing Analytics certification course provides a skillset and training for meaningful marketing analysis. Many marketers across the world invest a high amount in analytics but they have yet to get the result they want. This course will provide you with strategies and tactics to optimize ROI, commonly referred to as Return On Investment. Digital Marketing Analytics certification by Emeritus in collaboration with UC Berkeley Executive Education helps you to gain an understanding of the principles and practices of a data-driven marketing approach.
This course uses real-world case studies of big tech companies like Netflix and Booking.com and helps you to implement innovative marketing analytics. Digital Marketing Analytics training can help you to improve and update your ROI by using the most advanced analytics tools. Przemyslaw Jeziorski, Zsolt Katona, and Clayton R. Critcher are the instructors of this course. To better understand customer behavior and to increase profitability you can register for this course.
Also Read: Digital Marketing Courses & Certifications
The Highlights
- Fully Online
- 6 Weeks to Complete
- Offered by UC Berkeley Executive Education
Programme Offerings
- Case Studies
- Certificate
- Refund
- Discussion
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Haas School of Business, Berkeley |
Eligibility Criteria
Certification Qualifying Details of Digital Marketing Analytics
Students must complete 80 percent of the syllabus which may include a capstone project as well to get a certificate.
What you will learn
By the end of the Digital Marketing Analytics certification syllabus, you can make analytics-based marketing decisions and apply analytical frameworks and models to optimize ROI. This course will introduce new and creative marketing analytics projects that will help your organization to grow.
Who it is for
Digital Marketing Analytics classes are designed for individuals who are in the following careers:
Admission Details
To apply for the Digital Marketing Analytics online course you will have to follow these instructions:
Step 1: Access the course directly from the given link: https://em-executive.berkeley.edu/digital-marketing-analytics
Step 2: Click on the “Apply Now” button from the bottom of the page.
Step 3: Log in to your account or sign up with a new one.
Step 4: After that, choose the programme name and finalize the course by paying fees.
The Syllabus
- Introduction to marketing analytics: how to unleash the power of data
- Predictive models for marketing analytics
- Segmentation and selection of clients
- Selection systems and personalized recommendation
- Price analysis
- Marketing experimentation
- Analysis of digital advertising
- Strategic perspective in marketing analytics
Instructors
Haas School of Business, Berkeley Frequently Asked Questions (FAQ's)
The Certificate in Digital Marketing Analytics is valuable for professionals in marketing, advertising, sales, or any field that requires a strong understanding of digital marketing.
The programme covers various aspects of digital marketing, including marketing analytics, digital advertising, marketing experimentation, and price analysis.
Yes, upon completion of the Digital Marketing Analytics, you will receive a certificate from UC Berkeley Executive Education.
The mode of this course is online.
The duration of this programme is 6 weeks.