Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Digitalization has taken over the economy as online shopping and e-commerce have become a part of the lifestyle of most people. This widespread growth of online buying platforms is the main reason many offline businesses have been replaced, and can barely survive the digital wave. Therefore, the Digital Transformation certificate training course by Emeritus helps you address this growing need.
Data and technology are the future, and thus digital transformation is a necessity. Moreover, this programme allows managers to master the latest techniques and strategies to stay ahead of their rivals. This two-month Digital Transformation online course by Haas UC Berkeley Executive Education also dives into several processes and opportunities for digital transformation.
The curriculum discusses various digital business models to help organizations earn profits using simple digital techniques. Thus, Emeritus’ Digital Transformation certificate programme is ideal for mid to senior-level managers who have observed disruptions in their business and wish to improve their sales through fundamental changes. Candidates can earn a digital certificate at the end of the course. The accreditation is an excellent addition to their resumes and will improve career prospects.
The Highlights
- Two-month course
- Live webinars
- Capstone project
- Peer discussions
- Case studies
- Assignments and quizzes
- Verified digital certificate
- Online lessons
- Flexible payment options
- Group enrolment pricing
- Programme by Haas UC Berkeley Executive Education
Programme Offerings
- online programme
- digital certificate
- LIVE Webinars
- Flexible Payment Options
- Group enrolment pricing
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Haas School of Business, Berkeley |
- The course fee for the Emeritus Digital Transformation (Online) programme is stated below.
- The course offers flexible payment options and special group enrolment pricing that will reduce the price if the candidate joins the programme with their colleagues.
Course | Fee |
Digital Transformation (Online) course | US$ 2,700 |
Eligibility Criteria
To earn the digital certificate, candidates must clear and achieve at least 80% in the Digital Transformation (Online) certification exam.
What you will learn
The Digital Transformation (Online) Course by Haas UC Berkeley Executive Education talks about effective digitalization strategies that can help in upgrading a business.
By the end of the course, you will be proficient in:
- Identifying opportunities and specific problems within the framework where you can apply a digital solution
- Managing organizational and business fluctuations and using digital strategies to tackle them.
- Navigate the processes and concepts related to digital business practices that include privacy and data protection.
- Understanding and focusing on the opportunities for advancing the strategic digital plan and emphasizing on people and the organization
Who it is for
The Digital Transformation online programme is best suited for managers at a mid-level and senior-level who wish to lead their business towards a digital path and use digital methods for problem-solving.
Admission Details
To enroll in the Digital Transformation (Online) course, the candidate must follow the steps mentioned below:
Step 1. Search for the official website for Emeritus: https://emeritus.org/
Step 2. Click on the option for online Courses by ‘UC Berkeley Executive Education.’
Step 3. Locate the Digital Transformation Online training course.
Step 4. Click on the “Preview program for FREE” button and register yourself for a free trial.
Application Details
Candidates can register for a free preview of the program by entering their name, work experience, nationality and contact details. You will then receive a coupon along with the program brochure through email.
The Syllabus
- Orientation
- New digital landscape
- Effectiveness of digital advertising using A/B testing
- Identifying high-value customers through pre-post testing
- Applications of machine learning and artificial intelligence
- Improving operational efficiency through prediction and automation
- Fireside chat on data taxonomy and sharing of high-quality data
- Exploring descriptive, predictive, or prescriptive modeling
- Sources of data: surveys, transactions, sensors, location, text, and images/video
- Achieving customer centricity through data integration
- Employing the swim-lane process flow
- Specifying the metrics for a successful solution
- Looking at processes through a customer-centric lens as source of improvements
- Products vs. platforms and multisided markets
- Dynamic and personalized pricing
- Understand why subscription models are driving massive growth
- External: changing customer behavior
- Internal: organizational alignment for digital transformation
- Define and measure organizational goals
- Data usage: legal and ethical considerations, such as data breaches
- GDPR and California data protection rules
- Algorithmic bias in decision making
- Capitalize on the process differences with data analytics practices for swift development cycles
- Capstone project: individual opportunity to address a digital transformation
- Recent trends review and what the future holds
Evaluation process
Candidates must receive a minimum of 80% in the certification exam to pass and obtain the digital certificate of completion at the end of the course.
Instructors
Haas School of Business, Berkeley Frequently Asked Questions (FAQ's)
You can visit https://em-executive.berkeley.edu/digital-transformation.
Yes. The course includes various assignments and quizzes to test students along with case studies. Moreover, it culminates with a capstone project, meant to test students on their knowledge and understanding of the topics.
The course can be beneficial for managers from almost any field. Some of those fields include healthcare, education, consulting, retail, publishing, IT, advertising and banking.
Candidates can register for the free preview of the course before they officially enrol.
There is no exact duration for candidates to finish the course, but this is a two-month course that can be completed on time if students devote four to six hours per week.