Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Digital Marketing for Hoteliers online course is offered at the online education platform FutureLearn and is developed by the Swiss Education Group, a private hospitality educator. The course modules are lined up for four weeks with four hours of sessions every week. The study is learning how to analyse the hotel’s website and examining the customer’s actions both online and offline. The course helps the candidates know about the kinds of target markets, their requirements, data administration, and reviewing those results.
The course will allow the learners to explore customised marketing strategies and narratives for media along with discovering the role of online travel agencies in the hotel industry and ways to strengthen the connections with them. This business management course will assist the development of expertise in leadership and entrepreneurship while combining the knowledge of digital marketing for the field of hotel and hospitality. The expert guidance for this course is provided by the assistant dean of the Hotel Institute of Montreux, Claire Jollain, and the lecturer's Peter Slade, Ben Smith, Antoine Casanova-Mazet.
The Highlights
- Online mode
- Four weeks programme
- Weekly four hours session
- Self-paced learning
- Flexible deadlines
- Professional guidance
- Progress tracking
- Digital certificate
Programme Offerings
- quizzes
- Chapters
- Downloadable Documents
- Glossary
- Templates
- Practical Methods
- Expert Collaborations
- Professional Insights
- Progress Page
- videos
- Articles
- Stories
- Experience Sharing
- discussions
- assessments
- Certificate of achievement
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The ‘Digital Marketing for Hoteliers’ online certification programme is a premium course and is inclusive of benefits like unlimited access, quizzes, tests, and the certificate of achievement.
Digital Marketing for Hoteliers fee structure
Premium Course | ₹8,924 |
Eligibility Criteria
Certificate qualifying details
The candidates who have completed the ‘Digital Marketing for Hoteliers’ online programme with 90% of the course steps are eligible to receive the certificate of achievement from FutureLearn for the ‘Digital Marketing for Hoteliers’ online training course.
What you will learn
The Digital Marketing for Hoteliers online programme improves the knowledge of digital marketing in the field of hotel and hospitality. This course involves the learners exploring the aspects of digital marketing and assists in the research of target markets and the necessary strategies. This programme introduces students to the tools that help in evaluating the websites and social media sites for marketing purposes along with distinguishing various digital media platforms. The candidates who take this online course will be able to analyse the digital data and assess the result for effective marketing strategies. The insights gained through the ‘Digital Marketing for Hoteliers’ online training will equip the students to build their own customised marketing techniques and engage the customer by creating a reputation of their own.
Who it is for
This premium course on ‘Digital Marketing for Hoteliers’ will interest the beginner level managers, and middle management professionals to acquire the skillset for impressing their clients and customers and gain knowledge about digital marketing. This study will engage the marketing professionals like digital marketing executives, business development executives, sales managers to upskill their expertise on digital marketing and progress in the business world.
Admission Details
The admission for the ‘Digital Marketing for Hoteliers’ online certification programme is done by registering through the official website of FutureLearn.
Step 1: Go to the official course page of ‘Digital Marketing for Hoteliers’ on the FutureLearn website using the link,
https://www.futurelearn.com/courses/digital-marketing-for-hoteliers
Step 2: Click on the ‘Join’ button on the course page.
Step 3: The registration page opens, enter the relevant information to sign in to Futurelearn.
Step 4: Follow the instructions to join the course.
Application Details
The candidates applying for the ‘Digital Marketing for Hoteliers’ online programme have to fill in the email address and a password or can choose to sign in using their Google ID or Facebook ID.
The Syllabus
Instructors
Hotel Institute Montreux, Montreux Frequently Asked Questions (FAQ's)
The private hospitality educator, Swiss Education Group has developed the course to offer on FutureLearn.
The course modules are set for a period of four weeks with four hours of weekly sessions but the candidates can take their own time to complete the course.
The course is already available on the website, you can choose to join the course at any time and complete the course at your own pace.
There is no eligibility required for this course.
No, the ‘Digital Marketing for Hoteliers’ is a premium course and can be accessed only after payment.