Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Product Management online course is developed for the students to learn about the various concepts and strategies involved in designing, creating, and producing products with considering the customer’s requirements and thereby improving the business growth in the organization or firm. This online program is provided by the Indian School of Business(ISB) in collaboration with the Eruditus Executive Education. The course study is organized for twelve weeks and the students will have to spend two to four hours every week to complete the curriculum.
The program faculty of this course include Dr. Rajendra Srivastava, Prof Siddharth Singh, and Prof Manish Gangwar who are academic and industrial professionals of marketing and management. The candidates of this course are given the opportunity to learn and gain an understanding of the industry-specific concepts and theories through experiential learning with the benefit of course certification and alumni status at the Indian School of Business.
The Highlights
- Online mode
- Twelve weeks program
- 4 to 6 hours per week
- Loan assistance
- Career guidance workshops
- Course certificate
- ISB executive alumni status
Important dates
Course Commencement Date
Start Date : 13 Feb, 2025
Programme Offerings
- Case Studies
- assignments
- quizzes
- course videos
- discussions
- Live Online Session
- Workshop
- Course Certificate.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | ISB Hyderabad |
The ‘Product Management’ course fee can be paid in installments and the students can also apply for the loan and pay through EMI for a tenure of 9 months or 24 months.
Product Management fee structure
Pay in full
| Payment Date | Amount Due |
|---|---|
| Immediately | ₹1,54,000 |
Pay in 3 installments
| Payment Date | Amount Due |
|---|---|
| Immediately | ₹51,005 |
| 15 March 2025 | ₹57,380 |
| 16 April 2025 | ₹51,005 |
Pay in 4 installments
| Payment Date | Amount Due |
|---|---|
| Immediately | ₹40,714 |
| 15 March 2025 | ₹48,857 |
| 16 April 2025 | ₹40,714 |
| 7 May 2025 | ₹32,571 |
Eligibility Criteria
The student interested in applying for this ‘Product Management’ course by ISB Executive Education should be a graduate or a diploma holder.
Certificate qualifying details
The ‘Product Management’ course certificate by ISB can be received by the candidate after completion of the course study with a minimum score of 70%.
What you will learn
The ‘Product Management’ syllabus for this program will enable the learners to gain a comprehensive understanding of the concepts and help them achieve the following objectives,
- Gain a strategic mindset to develop the products and services according to the market need.
- Determine a problem that the product will solve through mapping customer needs and the journey along with the persona of the user.
- Evaluate the techniques for creating, marketing, and selling a product or service.
- Analyze the product road mapping and prototyping decisions.
- Frame a plan to create a product with the help of principal strategies of product development and management.
Who it is for
The ‘Product Management’ online certification program will equip the senior and mid-level managers, managers, product development managers who look for the management of new products which include the concept creation to designing and performance estimation for profit enhancement. The course is beneficial for business leaders and entrepreneurs to lead the organization and achieve the product goals while ensuring the decision-making and aims are centered around product development.
Admission Details
The candidates who wish to apply for the ‘Product Management’ program should register for the course online.
Step 1: Visit the course page using the following link, https://online-er.isb.edu/product-management/
Step 2: Click on the ‘Start Application Now’ link
Step 3: Fill in the required information and complete the registration.
Application Details
The students of the ‘Product Management’ training course are required to fill in their name, phone number, email address, country, city, and work experience to register for the course.
The Syllabus
- Linking Innovation, Product and Growth Strategy
- Mindset for Successful Product and Brand Manager
- Evolution of Product Management
- Product Concept and Key Drivers
- Product Life-cycle
- Layout a Framework /Roadmap for Rest of the Programme
- Design Thinking and Product Development Process
- Customer Needs and Behavior
- Role of Marketing in the Product Development Process
- Creating Superior Value for Customers
- Market Definition and Potential Assessment
- User Persona and Journey Mapping
- Segmentation and Targeting
- Competitor Mapping and Analysis
- Importance of Positioning Strategy, How to Position for Market Advantage, and How to Create Disruptive Positioning Strategies
- Positioning for Market Advantage
- Understanding Disruptive Positioning
- Communication
- The Product Development Process Revisited: When should you Expedite the Process and How?
- Understanding the Framework of Opportunity Cost and Development Risk
- Understanding Product-Market Fit and Product Company Fit
- Experimentation for Product Validation, A/B Testing, and A/A Testing
- Understanding Minimum Viable Product and Growth Hacking
- Concept Testing
- Defining Research Objective
- How Digital Technologies are Changing New Product Development Due to the Long Tail Effect
- Market Potential Assessment and Sales Forecasting
- Kano Analysis
- Factor Analysis
- Paired Comparison and Max Diff
- Conjoint Analysis
- Designing a Conjoint Survey
- Preference Assessment
- Simulation and Market Share Estimation
- Common Pricing Approaches
- Measuring WTP
- Setting the Pricing Level
- Role of Cost
- Innovating Beyond the Product
- Building Brands - Brand Ladder and Brand Health, Consumer and B2B and B2C, Customer Equity vs. Brand Equity
- Role of Marketing and Brand Strategy, Why Brands matter: Pricing Power
- Managing Profitability, Managing Distribution Relationships
- Price Position Against Distributor's Private Labels
- Managing Trade Incentives and Discounts, Role of Brands in eCommerce
- Pricing Solutions, Dynamic Pricing, Product Platforms
- AARRR Framework for Product Performance
- ROMI - Return on Marketing Investments
- Fine-tuning Strategy Across Geographical Product-markets
- Strategic Metrics (Growth and Resilience)
Instructors
ISB Hyderabad Frequently Asked Questions (FAQ's)
The course is provided by the Indian School of Business(ISB) in association with the education provider Eruditus Executive Education.
The students applying for this course should have completed graduation or a diploma degree.
Yes, you will get the ISB Executive Education alumni status.