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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishVirtual ClassroomVideo BasedWeekends

Course Overview

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Course will help Managers understand the nitty-gritty of Data Analytics, even if they do not have a technical background in statistics, coding, and data mining. The program uses MS-Excel to introduce all the different Sales, Marketing, and Retail management components.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Syllabus covers Marketing Analytics and associated algorithms. You will learn how to use MS-Excel and Excel add-ins to organize real datasets, analyze the data and interpret it, establish patterns and relationships, and facilitate improved decision-making for businesses.

The total duration of the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Training is 30 hours, spread over six weeks. Live classes will take place on weekends only. For, participants will receive a detailed schedule in due course. Once participants complete the training, they will receive a joint certificate from IMT Nagpur and the ASI (Analytics Society of India).

The Highlights

  • Six-Week Course
  • 30-Hour training
  • Live Online Classes
  • IMT Nagpur Course
  • Work with Real Datasets
  • Join the IMT-N Alumni Association
  • Joint Certification by IMT Nagpur and ASI

Programme Offerings

  • Six-week Course
  • 30-Hour Training
  • live online classes
  • IMT Nagpur Course
  • Work with Real Datasets
  • Join the IMT-N Alumni Association
  • Joint Certification by IMT Nagpur and ASI

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIMT Nagpur
  • The mode of payment is bank transfer. You can find the account details in the brochure.
  • Special discounts are available for three or more applicants from the same organization, and IMT Nagpur alumni. Check out the brochure for more details.

Certificate program in analytics simplified for day-to-day use for marketing professionals fee structure

Course Title

Fee in INR

Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals

Rs. 12,500 (Plus 18% GST)


What you will learn

Marketing skills

After completing the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals online course, students will have a thorough understanding of the following tools/concepts:

  • 4Ps of Marketing
  • Segmentation Using Cluster Analysis
  • Targeting Using Logistic Regression
  • Positioning Using Multidimensional Scaling
  • Customer Lifetime Value
  • Value-Based Pricing
  • Conjoint Analysis
  • Price Skimming
  • Demand Curve
  • Price Bundling
  • RFM Analysis

Who it is for

The course is suitable for Sales and Marketing professionals with at least five years of experience. Self-employed individuals and working professionals in the retail industry will also find the topics covered under the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Syllabus useful.


Admission Details

Step 1: Access the link provided below to access the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals brochure. https://www.imtnagpur.ac.in/assets/pdf/openmdp2020/Certicate%20Prog-Mktg%20Anly-Dec%202020-e-Brochure.pdf

Step 2: Keep scrolling, at the bottom of the document, you will find a button saying: Click Here to Book your Seat. When you click on that button, the Google Form for Registration will appear.

Step 3: Fill out the form and submit it.

Step 4: After submitting the form and paying the fees, write an email with your personal information and the program code, and send it to mdp@imtnag.ac.in.

Application Details

You will have to fill out a Google Form to register for the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals training. You will have to furnish your personal information, contact details, educational qualifications, work experience, designation, etc.

The Syllabus

  • 4Ps of marketing
  • STP (Segmentation, Targeting and Positioning)
  • Cluster analysis
  • Logistic regression
  • Multidimensional scaling

  • Simple and multiple regression
  • Modelling trend and seasonality
  • Regression with dummy variables
  • Moving average
  • Winter's forecasting methods

  • Demand curve
  • Value-based pricing
  • Price bundling
  • Price skimming

  • Calculating the customer lifetime value
  • Conjoint analysis

  • Market basket analysis
  • RFM analysis
  • Calculating lift

Instructors

IMT Nagpur Frequently Asked Questions (FAQ's)

1: What software do I need for this course?

You will be using MS-Excel and its add-ins in this course.

2: Do I need to learn statistics and coding before applying to this course?

No, you can join this course even if you do not have a background in statistics, coding, and data mining.

3: Will classes be held on weekdays?

No, the live classes will take place on weekends only.

4: Can I use a credit card to pay the fee?

No, you can only pay via bank transfer.

5: How much working experience do I need?

If you are a Marketing or Sales professional, you need at least five years of working experience.

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