Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Accelerated Marketing Leadership Program by Emeritus adopts a cohort-based approach to learning focused on peer-to-peer learning and includes live teaching with eminent faculty and hands-on projects. In this course, learners will gain a perspective on the modern marketing operating model and explore critical leadership skills. At the end of this course, they will get well-versed with AI and the tools of automation and will be able to improve their problem-solving and decision-making skills.
The curriculum has been developed so as to provide candidates with knowledge of automated behavioural marketing and response-based segmentation. This course explores the themes of leading the marketing team and personal leadership that implores learners to examine marketing skills through the lens of leadership. They will engage in a framework built on the three pillars of understanding customers and using analytics, developing strategy, and connecting with customers.
The Highlights
- Six months of online learning
- Dedicated support team
- Ranked no.1 in Marketing by U.S. News & World Report
- Digital certificate by Emeritus
Programme Offerings
- Webinars
- live sessions
- Case Studies
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
Eligibility Criteria
Certification qualifying details
To earn Accelerated Marketing Leadership Program Certification, candidates must complete at least 80% of the Kellogg Accelerated Marketing Leadership Program Online Course.
What you will learn
In Accelerated Marketing Leadership Program Training will study modern marketing methods in a strategic way that includes-
- In this programme, learners will explore how firms use marketing strategy and innovation to shape consumer learning.
- They shall discover how marketing is being transformed in execution, content, automation, organisation, and analytics.
- They shall be taught about the applications of automated behavioural marketing.
- During this course, they will be learning to distil data to anticipate customers and hence drive business results.
- Course participants will understand the importance of planning for analytics.
- They will be able to explain why analytics requires managerial judgment.
- The faculty will discuss the visualisation skills required to identify and communicate data clearly.
- They will be well-versed in employing Artificial Intelligence applications and marketing automation.
- They shall gain an insight into how a brand adds value or denigrates a product proposition.
- Lastly, learners will examine the key elements of brand design.
Who it is for
Accelerated Marketing Leadership Program Online Course has been crafted for the following roles-
- People working as the Vice President of Marketing and are heading a marketing group.
- Individuals working as the Brand Vice President need to sharpen their branding skills.
- Content Marketing Managers willing to imbibe the latest marketing technologies in their work.
- Communications & PR Heads who want to further their outreach.
- Content Marketing Heads who are leading the content marketing group of their organization.
- Digital Marketing Managers looking to enhance their influencing skills.
- Marketing Managers wanting to get exposed to broader marketing skills.
- Individuals posted as Content Marketing Vice President willing to polish their leadership abilities.
- Candidates working as Brand Associate Vice President looking after brand design and its touchpoints.
- Digital Marketing Heads are entrusted with the task of promoting their organization digitally.
- Brand Heads wanting to gain mastery over branding through marketing strategies.
- Communications & PR Managers seeking consumer-centric results in their job.
- Brand Managers wishing to adopt new marketing technologies in branding.
Admission Details
Accelerated Marketing Leadership Program Certification Course requires learners to register as per the given procedure-
Step 1: Select “Download Brochure” after entering your details in the form on the course webpage.
Step 2: If you want to talk about the programme to an education advisor or download the brochure, you can do the same. Else, select “Apply Now.”
Step 3: You will have to log in/register on Emeritus and follow further processes to register.
The Syllabus
- Customer Centricity and Customer Value
- Competitive Marketing Strategy
- Marketing in a Digital World
- Motivational Consumer Insights
- Behavioral Marketing
- Leading with Analytics
- How to Tell Good from Bad Analytics
- Data Visualization
- Marketing Automation and AI in Marketing
- Defining Your Brand
- Brand Design and Touchpoints
- Content Marketing
- The Creative Brief
- Evaluating Communications
- Managing Brand Associations
- Loyalty Drivers
- Career Success Factors and Derailers
- Strategy of Influence
- Developing Your People
- Agile Marketing
- Marketing Technology
- Brand Orchestration and Implementation
- Great Marketing Plans
Instructors
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
Upon successful completion, the certificate will be mailed to the candidate.
This certificate is only accreditation of the skills acquired by the candidate during this course and is not a degree.
US-based candidates can seek funding through Ascent (monthly payments of USD 51) or Sallie Mae (monthly payments of USD 25).
Some of these brands include Samsung, Amazon, Porsche, Apple, and Microsoft.
Emeritus has a mobile application wherein the candidates can access this course.
Sessions with 15 Kellogg faculty will be conducted in this course.
The content has been crafted for people belonging to any industry. So people considering a career switch may apply.
If a candidate refers a friend to join this programme, both of them will receive a rebate worth USD 500.
Candidates have to invest at least 4-6 hours each week for this course.
This course does not come with any academic credits.