Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Customer loyalty is an aspect that keeps every organization afloat. Organizations can benefit significantly by implementing tried and tested customer retention strategies and frameworks that engage customers and reduce attrition. Get an insight into these strategies with the Kellogg’s Customer Loyalty: A Strategic Approach online course.
Through this course on Customer Loyalty: A Strategic Approach by Emeritus, you will be able to understand and apply methods and models to increase customer lifetime value, the share of wallet, and optimizing customer loyalty. A loyal customer spends up to 2x more and is over 80% more likely to give precedence to your brand.
During this six-week online course on Customer Loyalty: A Strategic Approach, you will gain valuable insights into what leading brands offer and avoid in their customer loyalty programs. This course comes with a digital certificate by Kellogg Executive Education and also gives candidates the chance to work on a capstone project.
The Highlights
- Course by Kellogg School of Management
- Digital Certificate of completion
- Six weeks course
- Online program
- Expert management instructors
- Hands-on approach
- Flexible payment options
- Guest speakers
Programme Offerings
- 100% online course
- Kellogg School Of Business Collaboration
- 6-weeks Long
- 4-6 Hours Of Study Per Week
- Capstone Project
- digital certificate
- Guest Speakers From The Industry
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
Eligibility Criteria
The Kellogg’s Customer Loyalty: A Strategic Approach program offers a digital certificate by Kellogg Executive Education. To avail of this certification, candidates have to appear for an exam.
What you will learn
Upon completion of the Emeritus course on Customer Loyalty: A Strategic Approach, you will have insightful information about how to achieve the following:
- Identifying high-potential customers through customer targeting and differentiation
- Designing a customer loyalty program by applying a strategic framework
- Developing a capstone project
- Utilizing a practical strategy framework to develop a business case for growing customer loyalty
Who it is for
This course on Customer Loyalty: A Strategic Approach by Emeritus is suitable for professionals working towards customer retention, loyalty marketing and growing customer value. The program is ideal for the following individuals:
- Sales/Business Development Leaders
- Loyalty Managers
- Growth Hackers
- General Managers
- Strategy Consultants
- Customer Experience Managers
- Marketing Consultants
Admission Details
Step-1. Enroll in Customer Loyalty: A Strategic Approach course by Kellogg School by visiting the official course website.
Step-2. Enter your details like name, email address, country, etc. to download the brochure for detailed information about the program.
Step-3. After going through the brochure, scroll down to the bottom of the webpage and hit the ‘Apply now’ option.
Step-4. Sign up on Emeritus by creating an account or log in through your existing account.
Step-5. Pay the course fee by selecting your preferred method.
Application Details
The application form for Customer Loyalty: A Strategic Approach Online Course is straightforward. You can enter your details to download the course brochure. After this, sign up as an Emeritus user and pay the course fee to begin your learning process.
The Syllabus
- Explore customer heterogeneity, segmentation, and differentiation
- Learn how to calculate customer lifetime value
- Examine the customer life cycle and customer journey
- Explore strategies and methods to grow customer value
- Apply the methods of personalization and trigger marketing
- Develop a customer loyalty strategy with the whole enterprise in mind
- Learn the structure and elements of a business case for a loyalty program
- Calculate the economics of loyalty
- Understand the key decisions in structuring a loyalty program
- Design a customer loyalty program
- Examine trends that impact buying behavior
- Learn from loyalty programs that failed
Evaluation process
To pass the Customer Loyalty: A Strategic Approach certification exam and receive the certificate, candidates have to attain 80% or above. Their certification will be marked as Pass or Fail.
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
Post completion, you will be able to effectively employ strategies to identify the right target customers and build on customer loyalty.
No, Emeritus has partnered with Kellogg Executive Education to create this course and offer a hands-on approach. Candidates will get to apply their knowledge to a capstone project. A panel of esteemed guest speakers is also there to nourish their learning.
You can work as a Customer Retention Manager, Brand Manager, Loyalty Manager, Customer Engagement Manager, Reward Programme Coordinator, and many such related job titles.
Candidates who enroll in this course will get a digital certificate after appearing for and passing the exam with at least 80% marks. The certificate will also mention the full name of the candidate and the logo of the institution.
You can avail of a discount by referring this course to others. Candidates who enroll using your unique referral code will get $260 off, and the same amount will be reimbursed to you.