The Leading With Behavioural Science: Creating Breakthrough Customer Experiences online course is a transformative journey into the world of customer science, psychology, and marketing strategies. In the Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification by Emeritus participants will explore the hidden motivations behind the customer decision journey and unlock the secrets to crafting meaningful and impactful customer experiences.
Led by renowned marketing expert, Dr Alexander Chernev, this Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification course delves into the fusion of behavioural science and marketing, equipping professionals with the tools to navigate the nuances of consumer behaviour and gain a competitive edge in today's competitive marketplace. Participants will learn how to identify gaps in the customer experience, leverage customer science insights to create engaging journeys and drive brand loyalty.
The Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification fees amount to US $ 2,600
Leading With Behavioral Science: Creating Breakthrough Customer Experiences Fee Structure
Particulars
Fee
Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification fees
US $ 2,600
Eligibility Criteria
Certification Qualifying Details
After successfully finishing this Leading With Behavioral Science: Creating Breakthrough Customer Experiences training, participants receive a digital certificate from Kellogg Executive Education. Grading is pass/fail, requiring 80% to pass and obtain the certificate.
What you will learn
Customer service
During Leading With Behavioral Science: Creating Breakthrough Customer Experiences classes, participants will be able to:
Understand the fundamentals of customer science and its relationship to marketing.
Discover the motivations that drive customer decision-making and action.
Leverage behavioural science and psychology to create engaging and impactful customer experiences.
Design customer experiences that maximise value at each stage of the customer journey.
Master strategies for increasing customer value and brand loyalty.
Use data-driven decision-making to improve products and services and enhance customer experience.
The Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification syllabus is designed for a diverse range of professionals who seek to enhance their expertise in understanding consumer behaviour and implementing effective marketing strategies. It is suitable for:
Step 1- Click on the link below: https://online.em.kellogg.northwestern.edu/customer-experience-strategies
Step 2- Click on the “Apply Now” button.
Step 3- Fill in the basic details and then submit the form.
Step 4- A representative will contact you to begin the process of enrolment.
The Syllabus
Customer Science as a Business Discipline
Define the field of customer science and its relationship to marketing
Identify how customer science can create customer value
Determine gaps in the customer experience
Activities
Assess your knowledge of customer science
Practice identifying roadblocks to customer loyalty, and address them using a behavioral science approach
Designing for the Way Your Customers Think
Define the aspects of a meaningful trigger
Learn how to categorize customer needs and triggers
Survey the two systems of thinking—automatic and reflective
Dive deeper into consumer attention
Activities
Evaluate the aspects of a meaningful trigger
Create an advertisement that draws customer attention
Managing Customer Value
Discover strategies for increasing customer value
Learn to convert attributes into benefits
Identify how reference points impact behaviors and attitudes
Assess the role of loss aversion in attitudes toward a brand
Evaluate your organization’s ability to create distinct levels of customer value—functional, monetary, and psychological
Activities
Test your knowledge of consumer-focused language
Case study: Analyze how well one of your offerings creates customer value
Choice Architecture and Biases
Explore the psychology of consumer choice
Learn solutions for reducing choice overload
Understand the value of defaults within a choice architecture
Activities
Assess your understanding of consumer choice and how to reduce choice overload
Develop a choice architecture that encourages a desired consumer behavior
Building Impactful Experiences
Examine the stages of a meaningful consumption experience
Understand the key consumption decisions made by a customer
Master strategies for generating excitement for your products
Activities
Discuss strategies you can use to create emotional engagement for your offerings
Design a memorable customer experience for one of your organization’s products using the peak–end rule
Managing Customer Loyalty
Identify the relationship between psychological and behavioral loyalty
Learn the key components of a successful customer loyalty program
Analyze the risks and benefits of cultivating identity-based loyalty
Activities
Discuss brands that have strong identity-based customer loyalty and debate the effectiveness of their approaches
Develop a product redesign plan that strengthens customer loyalty
Instructors
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
1: Is this course entirely online, and what is the duration?
Yes, the course is fully online and spans six weeks.
2: What is the time commitment required per week?
Participants are expected to dedicate 4-6 hours per week to the course.
3: Is there a specific background required to enrol in the Leading With Behavioral Science: Creating Breakthrough Customer Experiences online course?
No, professionals from any industry or background can enrol in the course.
4: Will I receive a certificate upon completion of the Leading With Behavioral Science: Creating Breakthrough Customer Experiences online certification course?
Yes, a verified digital certificate of completion will be awarded by Kellogg Executive Education.
5: Can I earn academic credit or a degree from Kellogg School of Management through this course?
No, this is a non-credit, professional development program.
6: Who is the course instructor?
The course is led by Dr Alexander Chernev, a renowned marketing professor with expertise in consumer behaviour.