Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Product Strategy course by Kellogg School of Business is a comprehensive online program that encompasses all the steps in launching a new product. Students also get familiar with maintaining the life cycle of an existing product, from the cradle to the grave. This end-to-end online training delineates the approaches used by the leading technology-driven companies in the world, including Apple, Uber and Microsoft.
This Product Strategy online program is developed by Kellogg School of Business for Emeritus and offers a plethora of training exercises in addition to theoretical understanding. Candidates supplement their learning of new concepts with industry case studies, examples and applied learning opportunities. Besides, the course instructor is Professor Mohanbir Sawhney, a world-renowned teacher, consultant, author and business speaker.
Candidates can choose to preview the Product Strategy online course for free. Through this course, learners receive in-depth knowledge of how product strategy impacts business growth and refines the product life cycle. Candidates who complete the program and score the maximum passing marks in the exam will get a digital certificate.
The Highlights
- Renowned educator
- Hands-on approach
- Case studies and industry examples
- Applied learning opportunity
- Two months duration
- Free preview
- Online program
- Digital certificate
- Kellogg School of Business collaboration
- Flexi payment
Programme Offerings
- Kellogg School of Business course
- Digital certificate of completion
- Usage of industry examples
- Two-months long
- Practical Learning
- Expert Faculty
- Free course preview
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
Product Strategy fee structure
Course | Total fee in USD |
Product Strategy | $2850 |
Eligibility Criteria
Candidates who are successful in completing the course along with scoring passing marks in the final exam will get the Product Strategy Certification by Kellogg Executive Education.
What you will learn
After completion of the Online Product Strategy course by Kellogg School of Business, candidates will have the skills and knowledge required to:
- Analyze the pros and cons of business models including SaaS and switch to another model if the need arises
- Use the 7-elements framework to develop a marketing strategy.
- Assess new product opportunities and make efficient conclusions.
- Create buyer personas, messaging and positioning based on proprietary tools from Kellogg School of Management
- Learn how to create win-win partnerships and create partner ecosystems
- Create agile requirements grounded in the ‘jobs-to-be-done framework, epics and user stories
Who it is for
This program on Product Strategy by Kellogg School of Management is created for the following professionals:
- Business leaders and managers who have a material involvement at any stage in a product’s lifecycle
- Professionals looking to work formally as product managers
- Individuals who play a role in the R&D, sales, marketing, finance, operations or who are directly responsible for product strategy or portfolio
- Professionals who use technology as a competitive differentiator
Admission Details
Step 1. Candidates interested in the Product Strategy online course by Emeritus can enroll by visiting the official course website.
Step 2. Click on the option to ‘Preview Programme for Free’.
Step 3. Enter your details like name, country, work experience, phone number and email address to register.
Step 4. After your registration is complete, Kellogg will communicate with you via phone or email.
Step 5. You can pay the course fee after taking the free preview and confirm your enrolment.
Application Details
The registration process for Emeritus’ Product Strategy online course does not have an application form, and candidates can enroll directly by entering their details on the website.
The Syllabus
- Managing products as a business
- Product strategy in startups
- Product strategy in professional
- services companies
- Defining the opportunity and hypothesis
- Analyze the ‘jobs-to-be-done’ approach
- Evaluating the opportunity
- Discovery as product and customer
- Creating the discovery hypothesis
- Minimum viable product (MVP) framework
- Business model taxonomy
- Freemium, Marketplace, and SaaS models
- Choosing the right model and when to pivot
- Principles of agile development and scrum
- Transitioning to agile
- Managing remote teams
- Influence without authority
- Understanding personas, positioning,
- and messaging
- Develop and execute the go-to-market plan
- Best practices for product launches
- Defining, evolving, and creating the
- ‘whole offer’
- Diagnosing the capabilities gap
- Designing partnerships for different
- company sizes
- Increasing share of wallet, share of market,
- and size of market
- Growth through partnerships
- Growth hacking strategies
- Making product decisions – adding, pricing
- and sunsetting products
Evaluation process
The exam for certification grades the students as Pass or Fail. To Pass and receive the Product Strategy certification, candidates have to secure a minimum of 80% marks.
Instructors
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
Product strategy helps a business leader develop a competitive differentiation to compete in the market, something that is essential to function in today’s dynamic market.
A student will learn how to develop a go-to-market strategy for a product or service. Learners will also get familiar with how various business models, such as SaaS, help businesses to grow.
The course takers will be able to learn from some real-life case studies in addition to the faculty's own experiences of working at MNCs like Microsoft, AT&T and Salesforce
The course is divided into eight modules and is an online course spread over two months. The candidates will have to put in approximately 4-6 hours per week.
Managers and leaders of businesses who are involved in the R&D, marketing, finance, sales or any other vertical for a product or service will greatly benefit from this course.