Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Professional Certificate in Digital Marketing is an end-to-end digital accreditation in the online marketing landscape designed for candidates looking to progress their careers. Besides, the training develops the most in-demand skills in candidates by the execution of hands-on tools and strategies like search engine optimization (SEO), social media marketing, display advertisements, and more.
Through this program in Digital Marketing by Emeritus, students will be able to develop the skills required for content marketing, SEO/SEM, social media marketing, and more. Moreover, learners will get the chance to solidify their learning with hands-on tools, webinars and assignments. Candidates will master working on HubSpot, email marketing, Hootsuite, Google Analytics, content creation, etc.
Professional Certificate in Digital Marketing by Emeritus candidates will acquire career-focused skills through an extensive curriculum of 20 modules. This course includes five more certifications that will validate your learning and expand your skill-set. Professor Mohanbir Sawhney teaches this online course, which spans over six months and requires 15-20 hours of study per week.
The Highlights
- Digital certification
- Five in-built certifications
- Six months program
- Flexible payments
- Industry examples
- Webinars and assignments
- Digital marketing tools
- 10-15 hours per week
Programme Offerings
- Course by Kellogg School of Business
- Two-months duration
- Webinars
- Digital certificate of completion
- Certifications from Google and HubSpot
- Industry examples
- Renowned instructor
- expert lecturers
- Financing options
- Capstone Project
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
- This course is available for $6950.
- Candidates can choose to pay directly or in installments.
- Candidates residing in India can get manageable financing options from Eduvanz.
- You can also sign up using a referral code and get $695 off.
Professional Certificate in Digital Marketing fee structure
Course | Total fee in USD |
Professional Certificate in Digital Marketing | $6950 |
Eligibility Criteria
Kellogg Executive Education grants an official, verified certificate to those who complete the Professional Certificate in Digital Marketing by Emeritus.
What you will learn
Candidates who complete the online Professional Certificate in Digital Marketing will learn the following:
- The start-to-finish perspective of implementation and strategy required to become a digital marketer
- How to work with hands-on tools like SEO, social media, email marketing, SEM and display ads
- Develop high-impact content for new generational consumers
- Learn optimization through metrics like conversation optimization, SMART goals, attribution, experimentation, A/B tests
Who it is for
The Online Course in Professional Certificate in Digital Marketing is perfect for:
- Entry-level professionals who want to step foot into this high-growth field
- Individuals who wish to switch their career to digital marketing
- Digital marketers who want to broaden their horizons by learning about tactical and strategic aspects
- Traditional marketing professionals who want to expand their skill-set
Admission Details
Step 1. Individuals who wish to pursue the Digital Marketing Certification can download the official programme brochure by visiting the Emeritus website: https://online.em.kellogg.northwestern.edu/pcdm.
Step 2. After going through the brochure, apply for the course on the same web page. Click on the ‘Apply Now button and enter your details.
Step 3 Pay the course fee. You can choose to pay it directly or in instalments, and can also avail of financing options based on your region.
Step 4. Post fee payment and account registration, your admission is complete.
Application Details
There is no registration form for Professional Certificate in Digital Marketing by Kellogg. All you have to do is create an Emeritus account and pay the program fee, and you can start learning.
The Syllabus
- Career opportunities in digital marketing
- The role of digital media in modern life and the implications for brands
- Customer acquisition funnels and the role of personalization
- Retention marketing in a digital space
- Customer expectations in a digital world
- Marketing transformation as a journey
- Laying out the framework: five marketing transformation lanes (engagement and content, data and analytics, process and execution, organization and people, and platforms and automation)
- Customer insights—deductive and inductive
- Ethnography
- Customer experience mapping
- Human factors research
- Social data mining
- MotiveScapes
- The role of AI in customer insights
- A priori vs. response-based segmentation
- The segmentation process overview (hypothesize, quantify, and validate/describe)
- Behavioral marketing and automated behavioral marketing
- The role of customer-based research, demographics, and segmentation in content marketing
- Adjusting strategy based on performance metrics
- Search engine optimization (SEO) keyword research
- Content that converts
- Performance metrics for SEO
- Backlink strategies
- Exploring the steps and tools for creating a paid search campaign
- Analyzing and communicating the results of a search campaign
- Creating copy that converts using keyword research and bidding strategies
- In-depth customer journey mapping
- Innovating across the customer experience
- Creating a content management process
- A systematic process for creating a brand’s story
- Adjusting the brand’s story based on customers’ pain points and passions
- Designing great user experiences
- Compliance with spam laws
- Performance metrics for email marketing
- Identifying the benefits and limitations of organic social media for digital marketing
- Analyzing and interpreting social media metrics
- Communicating key takeaways with stakeholders
- Remarketing and look-alike audiences
- Performance metrics for social platforms
- A/B testing methods for social media
- Referral marketing
- Retargeting and remarketing strategies
- Display ads and networks
- The campaign strategy and the steps for implementation
- Measuring, monitoring, and adjusting the campaign execution
- Automating the campaign process with AI and machine learning
- CRO tests, including A/B, multivariate, and multi-page
- Landing page optimization
- Web optimization tools used to analyze performance and identify issues
- Marketing attribution models and processes
- Experimentation for continuous improvement
- The role of technology in testing and experimentation
- A/B testing and optimization
- Marketing automation
- AI applications and the customer life cycle (understand, reach, attract, convert, and engage)
- Reflecting on your weekly entries in the digital initiative journal
- Presenting strategies for campaigns and growth as your final assignment
Evaluation process
There is a final exam for the Professional Certificate in Digital Marketing certification participants. Candidates are tested across nine content areas and get the verified soft copy of a certificate if they pass.
Instructors
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
Anyone looking to pursue a career in digital marketing should enroll in the course as it aims to give the student a broader perspective of the digital marketing environment and the tools used for the same.
For this course, you can either pay the entire fee directly or choose to pay in two, three or six installments. For more information, visit this link: https://online.em.kellogg.northwestern.edu/pcdm/payment_options#payment-options-modal.
There are five certifications that are included as a part of the course, offered by Google, Hootsuite, HubSpot and Moz.
HubSpot, Hootsuite, and Google Analytics are the primary tools used throughout the course. Students will also learn how to use email marketing and content creation tools.
Kellogg Executive Education will award a verified digital certificate of completion to all participants who successfully clear all nine assessments.